Experience

Path to Purchase Institute

• United States
• Market Research
• 1 - 100 Employee

• Director Of Membership Development

  • Aug 2022 - Present

  The Path to Purchase Institute… The ONLY community that connects THOUSANDS of MEDIA, SHOPPER, OMNI-CHANNEL and COMMERCE MARKETING professionals essential for solving today’s business problems and driving growth.Representing over 18,000 industry executives and thought leaders with the most comprehensive collection of commerce insights and perspectives in North America.Sharing the TOOLS, KNOWLEDGE & EXPERTISE necessary to activate and execute against today’s shopper marketing demands.



Restaurants Canada

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Director of Membership

  • Jul 2017 - Aug 2022

  Committed to building a strong, vibrant restaurant and foodservice industry that directly employs more than 1 million Canadians. Providing the critical content, research, savings and events that fuels our industry's success and ultimately… improves their bottom line.- Responsible for the management of a multi-million dollar membership portfolio that funds the national and provincial advocacy efforts of Restaurants Canada- Stewardship of the association’s long term strategic plan. Liaising with all department heads for quarterly progress updates, action plans and the generation of reports for the board- Negotiation and implementation of affinity program partnerships that provide exclusive value to the membership and contribute to the growth of the industry association- Activation of new value and service initiatives that influenced a 220% growth in membership over two challenging years and an annual retention rate of 92%- Marketing and sales of all association benefits and educational programs- Leading the implementation of a new CRM system - The new nerve-centre for the association- Development and roll-out of our new 365 Marketplace platform - connecting our Industry suppliers to our foodservice operator members. The industry's place to do business.- Director and coach of a dynamic team that supports the daily needs of our valued membership of over 30,000 foodservice operators- Management and control the expense ledgers for all initiatives relating to membership engagement and communications- P&L management. Long/Short term revenue and expense forecasting- Enthusiastic team leader that encourages everyone to strive for excellence- Training and developing tomorrow's future leaders from within



Destination Toronto

• Canada
• Travel Arrangements
• 1 - 100 Employee

• Special Projects & Business Development

  • Aug 2006 - Jul 2017

  The development and management of industry, government and stakeholder partnerships that generate new business opportunities for our destination. Manage membership and stakeholder relationships through engaging programs and retention initiatives for all sectors of the tourism industry.• CRM management, Enrollment, Accounts Receivable, Procurement, Special Events, Program Development and Attentive Service to over 1000 industry members. • Creation and management of networking events that encourage industry B2B interaction creating new business opportunities that are focused on attracting international clients and visitors.• Development and execution of events and international activations that promote our destination and related industry/client initiatives. Includes Trade, Media, Consumer and Diversity audiences.• The achievement of annual revenue and retention targets. 2016 – 101.5% Revenue, 90% Retention (up 3 points from 2015). Our retention rates are among the highest in North America.• Designed and implemented new CRM and receivables programming that generated an efficient new standard in reporting.



Gloucester Square Inns

• Director of Sales & Operations

  • 2005 - 2006

  - Directed all aspects of Operations, Service and Sales development for the contract period.• Operational development with the General Manager and Guest Services Manager to enhance the communication and service structure of their respective departments. • Designed and produced a new brand presence, graphic standards and collateral to generate new sales.• Established P&L history, analyzed trends and developed sales and expense projections/budgets for two years.• Introduced a venue space sales strategy that produced ancillary guestroom sales.• The average sales increases during the last four months of the contract were up by 236%.



Protopak Innovations

• Canada
• Packaging and Containers Manufacturing

• Art Director / Production Manager / Account Manager

  • 2002 - 2005

  Worked with an inspired team to transform the company from a digital copying centre to an industry leader in the Package Development and Prototyping industry.• Designed and produced the Protopak Innovations brand along with marketing and sales collateral.• Sold Protopak services to the North America’s largest food and beverage manufacturers… Coca-Cola, Pepsi, Molson’s, Hershey, Nestle, Frito Lay, Pfizer, GSK etc. Strict confidentiality agreements for all.• Liaised with advertising agencies on behalf of the clients to detail and direct every stage of the production.• Grew monthly sales from an average of $13,000 per month to over $150,000 per month in two years.



CJB&A Productions

• Creative Director / Project Manager

  • 1999 - 2002

  Provided Sales and Project Management for a Design and Print Management company.• Brokered services from design firms, print houses, binderies, paper mills and shipping companies.• From design to finishing and global distribution, I represented the client through all stages of production. Provided Sales and Project Management for a Design and Print Management company.• Brokered services from design firms, print houses, binderies, paper mills and shipping companies.• From design to finishing and global distribution, I represented the client through all stages of production.



McDonald's Restaurants of Canada

• Restaurant Manager

  • 1991 - 1999

  Managed all aspects of a location with annual sales of $3 Million. Directed and developed a staff of 120 people and a team of 13 managers. • Responsible for Sales and P&L projections, Month/Year-end accounting, procurement, inventory management, scheduling, management development, human resources, quality assurance and local restaurant marketing.• Management team development – teaching the Basic and Immediate Operations Course content to the team• Known for operating an inspired, profitable service environment with Triple AAA rated service standards.