INTRODUCTION SK Jewellery Group Limited is a leading and established jeweller headquartered in Singapore. Founded in 1991, Soo Kee Group has a network of retail brands, which includes Soo Kee Jewellery, SK Jewellery, Love & Co. and SK Bullion. Our brands have achieved success both in Singapore and Malaysia. To date, we have over 60 retail stores, strategically situated in prime shopping malls. With a firm customer centric philosophy, the Group continuously delights customers with exquisite creations, each beautifully designed and made with exceptional craftsmanship. Staying true to our founding spirit, we embrace creativity and excellence to reach greater heights, while staying committed to bringing to life high quality jewellery products and mementoes and experiences that will inspire the imagination of our customers. PEOPLE AND OUR CULTURE SK Jewellery Group Limited prides ourselves as the pioneer and leader in creating ground-breaking exquisite jewellery design pieces with unsurpassed quality and craftsmanship. We embrace creativity and excellence while staying committed to bring to life high quality products and experiences that will inspire the imagination of our customers. We believe that our success depends on our people, thus we are focused on developing and nurturing every employee, inculcating them to embrace our core values and fostering an inclusive environment, successfully preserving our family spirit. The three fundamental shared values articulated by the Group inspire excellence, driving performance and long-term success. OUR SHARED VALUES Customer-minded We celebrate the needs and desires of smart, modern and globally-minded customers for creativity and self-expression Smart Determination We harness our experience, knowledge and capabilities to continually meet ever-changing needs Creative Innovation We embrace creativity and innovation to see and go beyond and inspire the marketplace
