Lena A L.
Marketing Manager at SK Jewellery Group Limited- Claim this Profile
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Bio
Experience
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SK Jewellery Group Limited
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Singapore
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Retail
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1 - 100 Employee
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Marketing Manager
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Mar 2013 - Present
Formulate the annual marketing target plan; establish and improve the marketing information collection, processing and communication system; investigate the purchasing psychology and behavior of consumers; Analysis of competitive brand advertising strategies and means of competition; make sales forecasts, put forward future market analysis, development direction and planning; new product launch planning; formulate channel plans and implementation goals at each stage. Reasonably select and manage advertising media and agents; formulate and implement market advertising promotion activities and public relations activities; implement brand planning and brand image building; be responsible for the coordination of production and sales.
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GoldHeart LLC
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United States
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Utilities
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Administrative Assistant
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May 2008 - Jun 2010
Assist the Administration Department to complete the company's administrative affairs and internal daily affairs of the department, and do a good job in material collection, file management, document drafting, official document formulation, document sending and receiving, etc. Assist the Administration Department to complete the company's administrative affairs and internal daily affairs of the department, and do a good job in material collection, file management, document drafting, official document formulation, document sending and receiving, etc.
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Education
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University of Massachusetts Boston Honors College
Master's degree, Industrial and commercial management -
National University of Singapore, Faculty of Science
Bachelor's degree, Business Administration and Management, General