Overview

Promogacija je digitalni medijum za advertajzing unutar radnje koji otvara novi kanal prihoda, pospešuje prosečnu vrednost korpe i prikuplja podatke o ponašanju kupaca unutar radnje, a koji se bazira na tehnologiji navigacije u zatvorenom prostoru. Promogacija platforma je instalirana na "pametnim kolicima" koja obaveštava kupce o promovisanima artiklima i emituje reklame u odnosu na trenutnu lokaciju kupca u radnji, pružajući uz to navigaciju u prostoru. Kroz portal za zaposlene, ritejleri upravljaju artiklima i reklamama, i prate analitiku koja je vizualizovana u lako čitljive grafikone. Za razliku od tradicionalnih POS materijala i lojalti programa, naš program je lak za implementaciju i ne zahteva da kupci instaliraju posebne aplikacije ili nose personalizovane kartice sa sobom. Uz to, izbegavaju se logističke poteškoće fizičkih reklamnih materijala ili tehnološke integracije - nudimo gotovo rešenje spremno za laku upotrebu. --- Promogation is a digital in-store/POS medium that provides new revenue stream from paid in-store targeted ads, increased basket value and shopper behavior insights with an indoor navigation and proximity marketing app. Promogation platform is installed on "smart cart" that informs shoppers about promoted articles and ads based on the current shopper location, while helping them navigate around the store through digital floor map. Through a back office portal, retailers can remotely manage articles and ads, and track analytics visualized in easy to read graphs. Unlike POS materials or loyalty programs, our product is easy to implement and doesn't require shoppers to install new mobile apps or carry a personalized card with them. Furthermore, you avoid logistic difficulties related to physical POS materials or integrating and adjusting any code - we provide end to end solution and deliver a product ready to use.