Co-Founder & Product person

• Feb 2022 - Present

Co-founded a startup that utilizes indoor navigation technology to transform the way advertizing is done in supermarket space (digital secondary positions & POSM through proximity marketing; shopper behavior big data - unlocking the Blackbox that is in-store shopping behavior) Co-founded a startup that utilizes indoor navigation technology to transform the way advertizing is done in supermarket space (digital secondary positions & POSM through proximity marketing; shopper behavior big data - unlocking the Blackbox that is in-store shopping behavior)

UX Researcher

• Jul 2021 - Present

Working with clients on product discovery to provide user and product insights and equip with enough knowledge to make informed strategic decisions. Conducting both generative and evaluative mix-method remote research in health-tech, med-tech, e-commerce and other fields. In parallel, building a research team - setting standards and playbook for conducting proper research, hiring process for new researchers, onboarding and career paths with job descriptions from associate to principal level and trainings on basic research skills for product designers and managers Results of research work: - helped a client with B2C product in silent launch reiterate their GTM strategy through UGC content analysis and product analytics inspection to avoid unsuccessful public launch; the research discovered real user needs and opportunities around social and educational content in later stages of life, and helped move away from assumptions - mapped out a whole online shopper journey in an emerging market through shopping observations and contextual inquiries, discovered main painpoints and opportunities at each step of the process which lead to strategic and evidence-based roadmap prioritization around establishing trust with shoppers - optimized the conversion through UI improvement after a series of prototype test which helped the client avoid wasting efforts on bad experience Show less

Laboratory Demonstrator

• Oct 2019 - Present

Higher congition; social cognition; experimentation

Research Associate

• 2018 - Present

Junior Research Associate

• 2016 - 2018

Consumer Insights Associate

• Jan 2021 - Jul 2021

Main areas of responsibility include: 1. Consumer studies Implementing consumer tracking and ad-hoc studies (qual & quant): methodology and questionnaire design, brief to research agencies, preparation of research reports and interpretation of research findings, compliance with internal procedures and documentation. 2. Research expertise Supporting business driving activities leaning on research expertise: supporting Marketing & Sales organization in understanding and usage of research data for business planning and decision making. 3. Data analyses and insights Performing advanced level analyses (such as portfolio matrix and image based clustering) to support decision making process. Providing relevant consumer insights for Market Modeling, actual performance reviews and relevant insights regarding market specifics during planning period and on ad-hoc basis. 4. Data availability and quality improvement Developing data availability and quality improvement roadmap and follow-up on implementation steps. 5. Participating in innovation initiatives. Show less

Junior Insights Manager

• Apr 2019 - Jan 2021

• Communicating with the clients to understand the business goals of the research• Designing shopper and consumer insights experiments• Planning, coordinating & executing research• Conducting A/B tests• Conducting usability tests• Eye-tracking studies• Managing multiple projects at the time for small and medium clients• Employing scrum project management method• Organizing and coordinating a small team of designer and data analysts on each project• Documenting and analyzing data• Illustrating the results, insights and recommendations in a written and oral presentation formats comprehensible for a variety of audience and stakeholders Show less

External Data Associate

• Jan 2019 - Apr 2019

• Database cleaning & prep• Data entry• Open-ended answer coding