PRIMEX, the family-owned brand, has been a part of the Australasian agricultural field days calendar and we celebrate 40 years in 2024. Held at Casino, in coastal northern NSW, Primex has evolved from a localised event, with around 40 companies and a few thousand visitors, to one of the country’s leading primary industries expos. It now boasts in excess of 300 exhibitors, 1000 different companies and more than 25,000 visitors across the three days. PRIMEX strives to take a proactive approach to deliver tangible outcomes and positive experiences for sponsors, exhibitors and visitors. Focused on return on investment, use of enabling technologies and the pillars underpinned by showcasing world-class brands and product awareness, education, innovation and sustainability with 12-month connectivity. The 2024 PRIMEX event will: Reposition PRIMEX as the interface between farmers and consumers Relaunch PRIMEX as an event designed to showcase sustainable options for primary production Expand coverage to better present a sustainable approach and solutions for the changing climate of Australian agriculture its challenges and marketplace demands of supply chain traceability (providence) PRIMEX is the venue to showcase this diverse and fast-growing food producer network from Paddock to Plate Broaden the exhibitor and visitor market by targeting sustainable farmers and suppliers, informed consumers, foodies, industry bodies, food industry supply chains and international delegations Leverage PRIMEX’s location on the NSW north coast next to major population areas (including the Gold Coast and Brisbane), horticultural production and processing sectors, the area’s entrepreneurial demographic (Bernard Salt 2019), the population of informed consumers interested in foodies, industry bodies, food industry supply chains and international delegations Leverage PRIMEX’s location on the NSW north coast next to major population areas, horticultural production and processing sectors.
