Bruce Wright
Managing Director at PRIMEX - NSW- Claim this Profile
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Bio
Adrian Kelly
Bruce is someone who always strives to make a difference, to help people, in everything he does - one only needs to see the significant volunteer activities he is and has been involved in to get an idea of his sense of service and community-spirit. Aside from this, Bruce is just a pleasure to deal with.
Kushla Gale
I often work with Bruce by phone. He is just the loveliest person to talk with and work with - always grateful and kind. I always feel better if I've talked with Bruce.
Denis Cox
I was invited by Bruce to present at the Primex Field Days in 2018, as the then, CEO for Beef Australia Limited which is the triennial Expo held in Rockhampton. I was impressed with Bruce’s passion not only for the Primex event, but for the beef and primary industries located around Casino and throughout the North Coast Region. Under some challenging conditions, Bruce has successfully rebuilt and grown Primex over the past 30 years. Most significantly in recent years evolving the event with strategic vision, introducing and investing in initiatives that grow and sustain relationships and B2B connections. Quickly adopting to the range of new technologies, not afraid of hard work, building networks and thinking outside the square are some of his strengths. This was evident with his genuine interest in and responses from all stakeholders that I saw visiting Primex, by how warmly he was greeted as we walked around the event. Bruce is the sort of person you want to be and have around. His time and understanding and communication through agribusiness means there’s always something new to learn and I feel he would be successful at whatever he turns his hand to and the connection that remains is a reflection of him being genuine relationship builder.
Adrian Kelly
Bruce is someone who always strives to make a difference, to help people, in everything he does - one only needs to see the significant volunteer activities he is and has been involved in to get an idea of his sense of service and community-spirit. Aside from this, Bruce is just a pleasure to deal with.
Kushla Gale
I often work with Bruce by phone. He is just the loveliest person to talk with and work with - always grateful and kind. I always feel better if I've talked with Bruce.
Denis Cox
I was invited by Bruce to present at the Primex Field Days in 2018, as the then, CEO for Beef Australia Limited which is the triennial Expo held in Rockhampton. I was impressed with Bruce’s passion not only for the Primex event, but for the beef and primary industries located around Casino and throughout the North Coast Region. Under some challenging conditions, Bruce has successfully rebuilt and grown Primex over the past 30 years. Most significantly in recent years evolving the event with strategic vision, introducing and investing in initiatives that grow and sustain relationships and B2B connections. Quickly adopting to the range of new technologies, not afraid of hard work, building networks and thinking outside the square are some of his strengths. This was evident with his genuine interest in and responses from all stakeholders that I saw visiting Primex, by how warmly he was greeted as we walked around the event. Bruce is the sort of person you want to be and have around. His time and understanding and communication through agribusiness means there’s always something new to learn and I feel he would be successful at whatever he turns his hand to and the connection that remains is a reflection of him being genuine relationship builder.
Adrian Kelly
Bruce is someone who always strives to make a difference, to help people, in everything he does - one only needs to see the significant volunteer activities he is and has been involved in to get an idea of his sense of service and community-spirit. Aside from this, Bruce is just a pleasure to deal with.
Kushla Gale
I often work with Bruce by phone. He is just the loveliest person to talk with and work with - always grateful and kind. I always feel better if I've talked with Bruce.
Denis Cox
I was invited by Bruce to present at the Primex Field Days in 2018, as the then, CEO for Beef Australia Limited which is the triennial Expo held in Rockhampton. I was impressed with Bruce’s passion not only for the Primex event, but for the beef and primary industries located around Casino and throughout the North Coast Region. Under some challenging conditions, Bruce has successfully rebuilt and grown Primex over the past 30 years. Most significantly in recent years evolving the event with strategic vision, introducing and investing in initiatives that grow and sustain relationships and B2B connections. Quickly adopting to the range of new technologies, not afraid of hard work, building networks and thinking outside the square are some of his strengths. This was evident with his genuine interest in and responses from all stakeholders that I saw visiting Primex, by how warmly he was greeted as we walked around the event. Bruce is the sort of person you want to be and have around. His time and understanding and communication through agribusiness means there’s always something new to learn and I feel he would be successful at whatever he turns his hand to and the connection that remains is a reflection of him being genuine relationship builder.
Adrian Kelly
Bruce is someone who always strives to make a difference, to help people, in everything he does - one only needs to see the significant volunteer activities he is and has been involved in to get an idea of his sense of service and community-spirit. Aside from this, Bruce is just a pleasure to deal with.
Kushla Gale
I often work with Bruce by phone. He is just the loveliest person to talk with and work with - always grateful and kind. I always feel better if I've talked with Bruce.
Denis Cox
I was invited by Bruce to present at the Primex Field Days in 2018, as the then, CEO for Beef Australia Limited which is the triennial Expo held in Rockhampton. I was impressed with Bruce’s passion not only for the Primex event, but for the beef and primary industries located around Casino and throughout the North Coast Region. Under some challenging conditions, Bruce has successfully rebuilt and grown Primex over the past 30 years. Most significantly in recent years evolving the event with strategic vision, introducing and investing in initiatives that grow and sustain relationships and B2B connections. Quickly adopting to the range of new technologies, not afraid of hard work, building networks and thinking outside the square are some of his strengths. This was evident with his genuine interest in and responses from all stakeholders that I saw visiting Primex, by how warmly he was greeted as we walked around the event. Bruce is the sort of person you want to be and have around. His time and understanding and communication through agribusiness means there’s always something new to learn and I feel he would be successful at whatever he turns his hand to and the connection that remains is a reflection of him being genuine relationship builder.
Credentials
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Certified Advancement Practitioner
Educate PlusJul, 2015- Sep, 2024 -
AMI Fellow
Australian Marketing InstituteMay, 2011- Sep, 2024 -
Certified Practising Marketer
Australian Marketing InstituteMay, 2011- Sep, 2024 -
Diploma of Business
UNE Partnerships Pty. Ltd.Mar, 2007- Sep, 2024 -
Level 2 Coach
Rowing AustraliaApr, 2019- Sep, 2024
Experience
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PRIMEX - NSW
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Australia
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Events Services
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1 - 100 Employee
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Managing Director
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Jul 1988 - Present
www.primex.net.au
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Supporting Business Networks & Innovation
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Dec 1988 - Present
Event offering the complete Paddock to Plate experience
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Association of Agricultural Field Days of Australasia (AAFDA)
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Australia
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Events Services
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Chairman
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Oct 2021 - Present
We are the representative group for the largest business and agri tourism events throughout regional Australia and New Zealand. We are focused on building professional practices that deliver for agriculture, farmers, and rural communities. This position means a lot to me because it means bridging networks among our field days, and further bringing a collaborative approach to our industry and the farming and events sectors. If you're interested in working with us or hearing more, please reach out, follow the Association of Agricultural Field Days of Australasia (AAFDA) page on LinkedIn or email contact@aafda.com.au
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BJTM Pty Ltd
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Australia
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Business Consulting and Services
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Managing Director Business Development
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Jul 1999 - Present
Consultancy in the areas of strategy, marketing, business development with experience across agriculture, transport & logistics, NFP, building & construction, fundraising, sport and education sectors.
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Project Manager
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Jul 2017 - Jun 2021
Building relationships through collaboration & key networks to achieve objectives and successful solutions
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St Joseph's Nudgee College
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Australia
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Education Administration Programs
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100 - 200 Employee
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Rowing Coach
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Sep 2020 - Mar 2022
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Pacific Industrial & Freight Logistics Park
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Australia
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Warehousing and Storage
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Project Specialist
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Jul 2019 - Jun 2021
INDUSTRIAL & INTERMODAL PARK is a 48.9* hectare DA Approved Industrial & Warehousing green fields site with services and forms part of Richmond Valley Council’s strategic Industrial Intermodal Rail Freight & Manufacturing precinct. CONTACT PROJECT MANAGER | M 0411 740374 INDUSTRIAL & INTERMODAL PARK is a 48.9* hectare DA Approved Industrial & Warehousing green fields site with services and forms part of Richmond Valley Council’s strategic Industrial Intermodal Rail Freight & Manufacturing precinct. CONTACT PROJECT MANAGER | M 0411 740374
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THE SOUTHPORT SCHOOL
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United States
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Education Administration Programs
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1 - 100 Employee
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Rowing Coach & Advisor
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Oct 1986 - Mar 2020
THE SOUTHPORT SCHOOL: Since 1987 as a Senior & Junior Coach 16 years - Level 2. Coached many amazing young men over the years with the occasional break. Rowing is the ultimate team sport. Given the opportunity to review and provide recommendations to Leadership designed to assist a restructure of the TSS Rowing Program through 2014-2015. Review included culture, staff structure & resources, management, branding, administrative functions, coaching & development, OH & S - compliance, asset maintenance, event planning, pastoral care and pathway planning and understanding Gen Z.
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Fundraising Manager (Strategic Projects)
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Jan 1987 - Dec 2017
THE SOUTHPORT SCHOOL: TSS Alumni (1986-present) OSA Council, Past President & OSA Life MemberSchool Council (2015-2014)Director of Philanthropy (2014-2017)Appointment to implement strategies driven from strategic & policy level and redevelop fundraising activations, rebuild community engagement & awareness of campaigns and philanthropic culture within the school community.✔ Member of TSS Foundation (1989 - present)✔️Chaired School Council led Fundraising Steering Committee advising on restructure and strategies to reengage and develop philanthropy (2006-2014)✔ Implemented philanthropic strategic plan, running in conjunction with School Strategic Plan. Developing short-medium-long term objectives for all fundraising areas including major gifts and bequests.✔ Multi-Campaigns operating for Boarding Houses, Senior & Preparatory School building projects, bequest programs with strong growth, participation and successful delivery.✔️ Managing development and growth of Indigenous Education & Country Boarder Bursary Fundshttp://philanthropy.tss.qld.edu.au/✔️ Restructure of the TSS Foundation and rebuild the Bequest program to relaunch and build Endowment Fund - Dixon Trust▪️Associate Member Fundraising Institute of Australia (AMFIA)▪️Member Educate Plus (Queensland) Committee▪️Certified Advancement Practitioner (Fundraising) EducatePlus
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Member School Council
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Jan 2005 - Aug 2014
Corporate Governance (Strategy & Policy) for the Anglican Diocese of Australia (Queensland).✔️ Deputy Chairman of School Council✔️ Member of the Finance Committee✔️ Member of the Building & Grounds Committee✔️ Chairman Fundraising Steering Committee (Foundation, Philanthropy, Major Campaigns & Bequests)✔️ President Old Southportonians' Association (OSA - TSS Alumni) 2009-2010✔️ Member OSA Council 1986-✔️ OSA Life Member 2013▪️ Marketing▪️ Admissions / Enrollments▪️ Boarding▪️ Alumni▪️ Philanthropy ▪️ Sport
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Exhibition Marketing Pty Ltd
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Australia
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Primex Field Days - Director
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Jun 1988 - Jul 2019
EXHIBITION MARKETING PTY LTD: Director Marketing & Strategy / GM Sales & Key Events (1989-2014) EXHIBITION MARKETING PTY LTD: Director Marketing & Strategy / GM Sales & Key Events (1989-2014)
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Fairfax Media
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Australia
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Online Media
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700 & Above Employee
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Consult & Advisor - Current & New Event Strategy
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Jul 2014 - Nov 2015
FAIRFAX MEDIA: Advisor & New Event Strategy. Retained as a Consultant to provide support and knowledge through a period of transition as Fairfax Media commence leasing Primex Field Days from Exhibition Marketing Pty Ltd. ✔Nurture key sponsors through the transition, providing primary contact to support the objectives of both parties. ✔Develop concept strategy for new events most suitable to the Fairfax stable. ✔Advise on leveraging key events within the Field Days format to deliver stronger programs, buy-in and revenue streams. ✔️ Agribusiness and National Agricultural Business Networks
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Bond University
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Australia
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Higher Education
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700 & Above Employee
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Rugby Board Member
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Dec 2013 - Mar 2015
Governance level representing the interests of Gold Coast Breakers Rugby Club members through all transitional board, management, branding and operational matters as the Premier Rugby Club on the Gold Coast. Work closely to develop a positive and secure future alongside all stakeholders including Queensland Rugby Union, Gold Coast District Rugby Union, Bond University Rugby Club.
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Vice President - Breakers Bond Rugby (Transitional)
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Mar 2013 - Dec 2013
Establish strategies and guidelines in preparation for transitional changes to the Premier Rugby Club of the Gold Coast and ensure appropriate succession plans were in place to ensure a smooth and transparent process was managed involving all players, stakeholders, members and supporters.
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Rugby Australia
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Spectator Sports
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100 - 200 Employee
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Project Manager
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Nov 1999 - Mar 2003
The success of the Wallabies dictated a very significant project and budget with the Rugby World Cup (William Webb Ellis Cup - aka 'BILL'), Bledisloe Cup and a range of trophies that highlighted the Wallabies dominance in World Rugby during the period. WSMS identified and project managed Australian Rugby road show and schedule, referred to as the "Bill's Back Tour". In the first phase, WSMS coordinated the tender process, development of design and fit out and delivery of the presentation nationally, with the ARU pressing the 'green light' following the Wallabies RWC win in November 1999.
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Western Districts Rugby Football Club
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Australia
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1 - 100 Employee
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Rugby Player
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Jan 1993 - Sep 1997
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Education
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1976 - 1985
The Southport School
Senior Graduation, Agricultural Business and Management -
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University of New England (AU)
Business
Community
