Peanut Butter & Imagination is an independent, full-service, low-overhead creative shop that [actually] solves business problems. What sets them apart from the fragmented agency pool is the background of their leadership: Amit (founder) comes from the client side, having spent 12 years in CPG brand roles (Procter & Gamble, Danone). This helps him speak/think CMO while leading projects with a GM mindset. Todd (founder) has owned a production company for 12 years, which makes him a true master in all aspects of production. David (head of creative) has held leadership roles at top agencies (Sapient/Nitro, VaynerMedia) before doing a broadening assignment on the client side. Because of their experience, they partner with clients with the mindset of “[we] know brands deserve better, because [we’ve] walked many miles in their shoes.” Because they have. This enables them to lead communications with empathy and agility – understanding what it means to move at the speed of your business, independent of your brand’s life stage. Marry the above with full in-house production capabilities, and you have an agency model that is truly suited for today’s climate. Their services include everything from brand strategy (positioning and architecture), creative development, experiential / event marketing, and full production and post-production. In their short existence, they’ve been awarded repeat business with: Domino’s, Crayola, KIND Snacks, The Knot, Dannon Yogurt, CBD/THC brands, and more. In today’s COVID climate, their business model is perfectly suited to help brands navigate short and long-term needs. From a strategy/creative standpoint, they have been helping brands re-imagine their 2020 plans with a sharp GM lens. From a production standpoint, they’ve been helping brands: execute full-productions w/ virtual video villages, reimagine existing footage for new edits (including new audio), and leverage a network of production makers to do at-home production.
