Overview

Little Joy Indonesia is the fastest-growing Mom and Baby brand providing the holistic ecosystem for the first 1000 days of children’s development and growth. Born and built in the home of over 31 millions Moms and 15 millions babies every year, our mission, backed by in-house paediatrician and child nutritionist, is to bridge the prevalence gap of nutrient deficiency, with 1 out of 3 children experiencing stunting and has caused 50% of children death under 1 year. Upon our first year operating, we have received an immense support from our strategic investors of two fundraises and two accelerator program, Sequoia (renamed as Peak) Spark Batch 2 & Grab Velocity Batch 5, to serve almost all edges in Indonesia and become household favourites with our products’ online consistent performances as top 3 best-selling in all online marketplaces as well as their prompt availability in +1000 offline MT & GT. More than just our product ecosystem, at the heart of Little Joy, is also our thriving MomsJoy community of +200k members, who have engaged in sharing insights, knowledges, joined our community program of Little Joy Edu and Dapur Little Joy (Little Joy Kitchen). We have recently closed our third fundraise in Q3 2023 to indicate our commitment and expansion beyond our reach in creating a lasting impact on the lives of children and their mothers.