Experience

Little Joy Indonesia

• Indonesia
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Oct 2023 - Present



LITTLE PALMERHAUS

• Indonesia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Digital Marketing Manager

  • Jun 2023 - Sep 2023



Hypefast

• Singapore
• Retail
• 200 - 300 Employee

• Assistant Digital marketing Manager

  • Feb 2022 - Jun 2023

  Growth & Performance Team: -Handle All Categories (Include: Mom & Kids Category, Women Category, Men Category and Health and Beauty Category) -Brands: Mom & Kids Category (Bohopanna, Cessa, Sabine & Heem, Soleram, Nyonya Nursing Wear, Bonnels) Beauty Category (Luxcrime) Women Category (Agni, Calla, Nona, Nona Rara Batik, Nyonya Piyama, WSQ) Men Category (Roughneck, Koze, Reclays, Tvf) -Oversee the planning, development of performance marketing campaigns, analyze results. - Optimization strategies and A/B testing to ensure highest ROAS/ROI and determine budget allocations. - Assisting performance specialits, and providing recommendation for improvement in performance marketing operation and results. -Monitoring performance sales through paid ads for brands based on monthly target ROAS for Facebook Ads, CPAS, Instagram Ads, Tiktok Ads, E-Commerce and Market place Ads monthly budget for paid channel ads, I'm responsible to help multiple brand(s) achieving their marketing objective in day to day basis - Coordinating with team regarding paid channel roadmap, campaign optimization, effective budgeting, OKR, and KPI - Maintain Cross function collaboration & deep dive more towards bigger problem solving related to Growth & Performance Marketing - Provide Digital Marketing Data standardization that can effectively and efficiently improve data analysis and decision making related to Performance Marketing - Creating media planning and budgeting for brands - Partner up with brand team/founders to report and analyze the performance -Maintain Target and Budget for every brand Achievements: -Top 4 brands festival on Shopee mall during Twindate (Men Category) -Top 5 beauty brand on Shopee Mall 2022 Show less



IDN Media

• Indonesia
• Online Media
• 700 & Above Employee

• Project Manager

  • 2017 - 2017

  Dedicated team for Telkomsel Loop Portal Project Client: Telkomsel - Provide end-to-end project management (online portal management) - Scope project (requirement and prepare budget) - Collaborate with Internal teams (digital activity team, content team, social media team) and External teams (Web & mobile apps dev, SEO) to design and develop and implement digital project - Develop a detail project plan and monitor project for ongoing and next project - Deliver projects on time ensuring quality standards are met - Develop support documentation including risk log and requirement specification - Monitor and report Google Analytic metrics, Facebook Ads and measurement - Communicate with the team and ensure all members are on board with delegated task - Highlight potential risk or malfunction and act proactively to resolve issues - Seek opportunities for improvement current and suggest new project Show less



PT Indonesia Media Televisi (BIGTV)

• Indonesia
• Media Production
• 100 - 200 Employee

• Digital Marketing Leader

  • Dec 2013 - Dec 2015

  - Devising strategies to Drive online traffic to the company website - Tracking conversion rates and making improvements to the website - Developing and managing digital marketing campaigns - Utilizing a range of techniques including paid search, SEO - Overseeing the social media strategy for the company - Managing online brand and product campaign to raise brand awareness - Managing the redesign of the company website - Improving the usability, design, content and conversion of the company website - Responsibility for planning and budgetary control of all digital marketing - Evaluating customer research, market conditions and competitor data - Review new technologies and keep the company at the forefront of developments in digital marketing - Measure and report performance of all digital marketing campaigns with ROI - Identify trends and insights, and optimize spend and performance based on the insight - Create collaboration idea campaign and activity with others channel and brand - Revamp website - Monitoring for acquisition (CPA)campaign Show less



BUBU

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Digital Media Manager

  • Nov 2011 - Oct 2013

  - Media Strategy campaign with KPI - Media recommendation - Media trends planning with the details - Budgeting for the media plan - Identifying target audience and Analyzing consumer behavior - Media consultant, recommended the most appropriate type of the media use, as well as the most effective cost and allocation - Researched target audience in digital media using Comscore & Effective Measure - Negotiation and Optimize Budget - Digital Media Report and Analyze report (report facebook ads, twitter, single portal) Client: Telkomsel,Unilever Show less



Fortune Indonesia Tbk

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Digital Media Planning Manager

  • 2013 - 2013

  -Strategy Media with KPI -Create, Monitoring and execute digital campaign in social media and website -Media Recommendation -Budgeting for the media plan -Execute and monitoring for all placement activity in digital -Negotiation budget with publisher -Digital media trends -Digital media report and analyze Client: Lenovo -Strategy Media with KPI -Create, Monitoring and execute digital campaign in social media and website -Media Recommendation -Budgeting for the media plan -Execute and monitoring for all placement activity in digital -Negotiation budget with publisher -Digital media trends -Digital media report and analyze Client: Lenovo



Hukumonline.com

• Indonesia
• Online Audio and Video Media
• 200 - 300 Employee

• Digital Account Executive

  • Feb 2010 - Jun 2011

  - Arranging meeting and liaising with clients to understand that requirements - Work with client and internal resources to create business requirement and scope for assign project - Develop presentation - Built and maintain client base - Handling, monitoring and manage campaign placement banner digital - Analyzing for placement to achieve objectives - Create idea for a client to campaign digital - Arranging meeting and liaising with clients to understand that requirements - Work with client and internal resources to create business requirement and scope for assign project - Develop presentation - Built and maintain client base - Handling, monitoring and manage campaign placement banner digital - Analyzing for placement to achieve objectives - Create idea for a client to campaign digital



Merah Cipta Media

• Indonesia
• Holding Companies
• 1 - 100 Employee

• Digital Account Executive

  • 2011 - 2011

  Handling Digital Campaign and Placement Banner - Placement Banner - Interactive with media and publisher - Make a media plan for Djarum campaign - Execute and monitoring for activity and placement for all campaign Djarum (web banners, search engine optimize, ctr, cpc, cpm, click, and budget optimizing) - Manage agency and publisher - Create and make post by report for all digital campaign Djarum - Coordinating with product and IT for campaign and infrastructure issues - Analyzing digital activity to achieve the campaign objectives - Maintain and negotiation budget, discount with publisher, media and agency - Create material for social media campaign (e.g: create material for social media twitter campaign deliver to influence - Digital Media and analyse Report: Facebook Report, Social Media Report Show less



BUBU

• Indonesia
• Advertising Services
• 1 - 100 Employee

• Social Media Officer

  • Feb 2009 - Jan 2010

  - Manage day-to-day handling of all social media channels - Monitor, track, analyse and report on performance on social media platform -Handling project management in Website - Manage day-to-day handling of all social media channels - Monitor, track, analyse and report on performance on social media platform -Handling project management in Website



Hukumonline.com

• Indonesia
• Online Audio and Video Media
• 200 - 300 Employee

• Data center

  • Mar 2007 - Feb 2009