The largest independent hotelier in the ACT, Iconic Hotels by Geocon is a proven leader in hotel and hospitality delivery and operations. A core division of Geocon, Iconic Hotels has been setting the pace for hotel delivery since 2010 and specialises in hotel operations, management, training and strategy, as well as food and beverage outlet management and operations. Contributing 800+ hotel rooms to the accommodation market to date, over the next five years, Iconic Hotels will deliver additional rooms to the mid-scale, up-scale and luxury market. In 2019, Iconic Hotels made history via the successful negotiation and signing of the first Marriott International franchise agreement in Australia. Signed as part of the Autograph Collection, Midnight Hotel presents 199 premium guest rooms to the Canberra accommodation market. The hotel was also the first Marriott International aligned hotel in the nation’s capital. In addition to the franchised hotel, Iconic Hotels owns and operates eight properties under the Abode Hotels brand, and five food and beverage outlets, Braddon Merchant, Midnight Bar, No.10 Restaurant + Bar Woden and Belconnen, and Foundry Coffee Co. With a growing portfolio of trusted hotel brands and food and beverage offerings, Iconic Hotels is changing the hospitality landscape in the ACT and surrounds.
