Overview

What is FunKeyword? A centralised web-application for advertisers that optimises both their decision making — with our insightful user interface — and their performance — with our automatic bidding algorithms. The Problem Advertisers confront: While ad-networks are tech-ready for granular cost automation -- advertisers do not have any centralised tool that calculates optimal bid values. This vacancy leaves them in a 'lose-lose' situation of costly employee overheads and inaccurate manual optimisation. What are Advertisers using today? Advertisers use click-tracking services (voluum, adsbridge, prosper202...) that route their ad-based traffic to their product destinations, record their conversions, and provide reports on a web-application. Why is the competition unable to solve this problem? Algorithmic bid calculation requires frequently comparing performance between multiple timeframes. Database limitations leave our competitors unable to perform complex queries in the time required by a human or automatic decision-maker. Without instant access to all granular historical data, it’s impossible to provide a real solution to the advertisers’ problem. What technology has FunKeyword developed? We have developed proprietary algorithms that iterate over incoming events to make granular performance data instantly available from the database. Empowered by this ability FunKeyword provides a service that not only outperforms its 'competition' by several orders-of-magnitude but also provides functionality, such as automated bid optimisation, that the competition cannot attempt to develop. Exclusicve Features: ★ Instant granular real-time performance reports for all time-periods ★ Cross ad-network, algorithmic bid calculation ★ API compatibility with hundreds of affiliate networks ★ API handshake compatibility with several ad-networks for full-service programatic optimisation Who is it for? Enterprise media-buying teams, Advertising agencies, Affiliates, All advertisers.