Joava is 360° multi-touch attribution marketing management platform. Our goal is to help businesses accurately measure the return on investment of each channel. The platform is designed to deliver high levels of accuracy with its multi-touch attribution tracking, as well as the speed required to optimize at scale, powered by our big-data technology. In today's digital landscape, businesses invest a significant amount of their budget into acquiring and retaining customers. This often involves advertising on multiple ad platforms with hundreds of active campaigns, using email marketing, influencer marketing, organic traffic through their website, and engaging hundreds of affiliates, among many other tactics. Optimizing so many channels is a complicated data-driven task, which businesses find impossible to scale efficiently. Wrong data and slow data can both lead to incorrect decision-making. The Joava platform is a flexible pre-made work environment for a marketing team to reach the best return on investment.
