Simplifying what feeling great looks like, Fruity Booty underwear was founded on the belief that it is the simple things in life that bring the most pleasure. Designing for the modern woman by "re-defining what is considered sexy" (Vogue US), Fruity Booty's purpose is to make basics less basic and add their 'cherry on top'. Creating only from eco-friendly materials and surplus fabrics, Fruity seeks to make every woman's first decision in the morning a conscious one.
