Emily Palau

Marketing Manager at Fruity Booty
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • German Limited working proficiency

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Bio

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Credentials

  • Inside LVMH Certificate (94%)
    LVMH
    Jul, 2022
    - Nov, 2024
  • GMAT (76%)
    Graduate Management Admission Council™ (GMAC™)
    Dec, 2019
    - Nov, 2024
  • Speech and Drama Grade 8 - Distinction
    LCCM
    Dec, 2015
    - Nov, 2024

Experience

  • Fruity Booty
    • United Kingdom
    • Retail
    • 1 - 100 Employee
    • Marketing Manager
      • May 2023 - Present

  • The Estée Lauder Companies Inc.
    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Product & Marketing Planning Manager
      • May 2022 - May 2023

  • Procter & Gamble
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Brand Manager
      • Oct 2020 - Jun 2022

      Leading the brand strategy for Bold in the UK and Ireland, $140m turnover. Defining and executing the 360 brand/marketing strategies to create consumer engagement in an otherwise disengaged category leading to YoY growth. Led the turnaround of brand decline in ‘big four’ UK supermarkets by devising a new communication strategy and TVC paired with architecture optimisation, negotiating with retailers and collaborating with internal stakeholders to ensure cohesive brand message to convert consumers. Show less

    • Brand Manager
      • Jul 2020 - Sep 2020

      Developed a strategy to grow sales of Ariel+ on Amazon structured around driving traffic and conversion leading to >200% sales growth vs previous quarter with Ariel+Lenor rising to #2 best seller in Amazon Laundry.

  • Financial Times
    • United Kingdom
    • Newspaper Publishing
    • 700 & Above Employee
    • FTxBocconi Talent Challenge
      • Feb 2020 - Feb 2020

  • GUIDO PALAU SHOW TEAM
    • Milan, Lombardy, Italy
    • Hair Assistant - Milan Fashion Week
      • Jun 2019 - Jun 2019

      Assisted the Hair & Make Up team (Redken) backstage at Versace and Prada shows during Milan Fashion Week for FW19 collection. Assisted the Hair & Make Up team (Redken) backstage at Versace and Prada shows during Milan Fashion Week for FW19 collection.

  • Alexander McQueen
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Digital Marketing Intern
      • Jun 2018 - Aug 2018

  • St Andrews Charity Fashion Show (FS)
    • Fundraising
    • 1 - 100 Employee
    • Head of Front of House
      • Apr 2017 - May 2018

      Headed the ticket sales for the largest student run event in the UK (sponsored by Fendi) selling out 1500 tickets. Managed £25,000 budget and collaborated with creative teams to design the seating, décor and table arrangements for 1500 guests. Headed the ticket sales for the largest student run event in the UK (sponsored by Fendi) selling out 1500 tickets. Managed £25,000 budget and collaborated with creative teams to design the seating, décor and table arrangements for 1500 guests.

  • Splendid Staffing
    • United Kingdom
    • Staffing and Recruiting
    • 100 - 200 Employee
    • Staff
      • May 2017 - Apr 2018

      Frontline role enhanced my understanding of the events industry Frontline role enhanced my understanding of the events industry

  • Waitrose & Partners
    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Barista
      • Nov 2015 - Jun 2016

Education

  • University of St Andrews
    Bachelor's degree, Economics and Management
  • Università Bocconi
    Erasmus Exchange Programme, Business/Managerial Economics
  • Dollar Academy

Community

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