Online car insurance that’s all about you. Take control of your cover yourself online 24/7. Flow is a digital-first business offering simple and flexible car insurance. It’s all online so there’s no hanging about. We did our research and found a gap in the market for rolling, monthly cover that can be fully controlled by our customers. You told us you didn't like waiting on the phone and you’d prefer to make changes to your policy online yourself. We listened and Flow evolved from there. We launched our annual car insurance in September 2021 after some of our lovely customers said they wanted the same control and flexibility, but with a 12-month policy. We’re pleased as punch Flow Annual car insurance earned its Defaqto 5 Star rating and we even won ‘Best Newcomer’ in the 2022 Insurance Choice awards. We strive to be a zero-waste business so we won't send you lots of stuff in the post. Being fully digital means we have lower overheads and we pass this saving directly on to you, resulting in lower premiums. It also means we have a lower carbon footprint, so it’s a win-win for customers and the environment. Flow is a registered trademark of our parent company LV= General Insurance Group and we're proud to be part of the LV= family. Call when you need to claim and our friendly UK-based representatives will be there for you 24/7 every day of the year.
