The biggest challenge facing B2B marketers is connecting their activities to revenue. There are just too many touch points and people involved in buying decisions - which span months - to accurately make that connection. We know this because we’ve been there! In their previous jobs, our founders needed a revenue attribution solution designed specifically for B2B. They couldn’t find one. So they built the solution themselves. Enter Dreamdata, the B2B revenue attribution platform for small to midsize B2B companies seeking to stop the guesswork and build, repeat, and scale success. We pull together all relevant data by introducing a smart on-site behavioural tracking script and integrating all relevant commercial data from CRM, Ads, Automations, and Customer Success tools. The algorithms in our out-of-the-box, no-code platform join, clean and sort all this data before transforming it into easy-to-digest, actionable insights. This enables B2B growth leaders to: - Build complete B2B customer journeys and gain unprecedented insight into every touch of every customer journey; from anonymous visitor to paying customer. - Find value through revenue attribution; revealing the revenue-generating performance of activities across the pipeline, channels and campaigns. - Benchmark growth and predict revenue through accurate and interactive reporting on all marketing, sales, and customer success activities. - Aggressively build and scale what works by deep diving into every aspect of every channel, campaign and experiment to rapidly drive up ROI. With Dreamdata’s insights, B2B marketing and sales align like never before. Every touch of every deal is disclosed. Meaning you will finally take control of all your revenue activities in one place.
