Overview

Alfi Kids d.o.o. was established in 2021 by joining two leading retail chains of baby and child care in Slovenia and Croatia - Baby Center d.o.o. and Pikapolonica d.o.o. (Bubamara in Croatia), including toy and children product wholesalers Apollo d.o.o. and Ariel d.o.o., which operate in more than twenty countries. With this merger ALFI KIDS d. o. o. became the leading company with well known brands and heritage as an expert in segment of products for kids and expectant mothers in Southeastern Europe. We operate as an omnichannel in Slovenia, Croatia and North Macedonia. Our network consists of 100 brick & mortar stores and 12 online shops. Our stores offer over 40 000 m2 of store space with vast selection of more than 500 brands our customers can choose from. We are very proud that our 700+ employees are always willing to share an expert advice as we have strong reputation as specialists in baby care, fashion and toys. Our wholesale companies Apollo Slovenia, Croatia and North Macedonia focus on distribution and wholesale of products for babies and children and operate in more than 20+ countries and build long term partnerships with over 110 retail customers across Southeastern Europe. Our own brands FreeON and Bubaba by FreeON, offer a wide range of baby gear and kids equipment as well as textiles that are characterized by high functionality, easy handling and modern, trendy design. As a company we put a great deal of effort to bring our values to life. We want that RESPECT, TRUST, COOPERATION, HONESTY AND INNOVATION are included in every part of our day to day work and are seen to all our stakeholders. Our mission is dedicated to offer our customers support and guidance from the first moment they enter the child's world. With selection of right products we enable safe childhood and provide ideas for creative and playful future.