Welcome to Aircover Communications. Stories, Strategies, and Media. That's what we're all about. Everyone has a story to tell. The trick is to make it interesting, simple and clear. Sounds easy, right? Not really -- especially in the world of enterprise technology where acronyms and technical jargon make it impossible for mere mortals to decipher what you are saying -- let alone care. At times, translating hieroglyphics is easier. Good stories have tension. They have a beginning, middle and end. Good stories focus on the "Why" not the "How" or the "What." Building a strategy is simple. Maybe. But... does it connect to the business strategy? Does it behave like a campaign? Does it feed the demand-gen funnel? Is it aligned with marketing? Does it connect to trends that are bigger than you? Does it start from the result and work backwards? Not so simple anymore. The construction of a good communications strategy is like conducting an orchestra -- there are a lot of moving parts and they had better be all in synch. Telling stories is still an art. To be sure, with blogs, Medium, Twitter, videos, graphics, paid programs and the dozens of other channels out there -- telling a story directly to customers has never been easier. But.... make no mistake... nothing gets the CEO more excited than a great story in a major publication. Nothing. Good-old-fashioned media relations. It's an art, pure and simple. For 25 years we have done nothing but take the complex and sniff out the right story. We have sat in the boardrooms of the Fortune 10 and at the Costco tables of startups. Along the way, we have made a lot of friends with a lot of reporters because we have only brought them stories that matter. Aircover Communications: Stories, Strategies and Media.
