Experience

Aircover Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Sr. Principal

  • Apr 2021 - Present

  Aircover Communications is a boutique strategic communications and media relations firm that is focused on helping enterprise technology companies tell their story. Our beliefs 1. Good PR starts with a good story. It’s that simple. 2. Nothing replaces the impact of great media relations. 3. You have to get the fundamentals right, every time. 4. A great earned media story, placed in the right publication, with the right messaging, at the right time is gold. 5. You can’t fake experience. Show less



Forever Speaks PR

• United States
• Public Relations and Communications Services

• Founder

  • Mar 2020 - Present

  Forever Speaks PR is a boutique public relations agency founded by global communications expert, Caroline James, to assist B2B and B2C companies with PR strategy, internal and external communications guidance, and campaign implementation around their business needs. Areas of specialization include: Leadership - boosting PR team/agency performance Media strategy and implementation Content marketing initiatives including blogging, video briefs and podcast outlines Crisis and issues management Brand & Reputation I've worked across industries and sectors in the Americas/EMEA and Asia Pac regions and look forward to talking with you soon! Show less


PRSA Silicon Valley
• United States
• Public Relations and Communications Services
• 1 - 100 Employee
• Board Member

  • Jul 2020 - Dec 2021


Cushman & Wakefield

• United States
• Real Estate
• 1 - 100 Employee

• Head of PR & Communications - West Region; PR for C&W's Global Technology Solutions

  • Feb 2016 - Mar 2020

  I led the PR and communications team across Cushman & Wakefield’s West Region, which included offices in California, Arizona, Colorado, Oregon, Washington and Texas. This was an instrumental position in raising the company’s brand awareness in the West through engagement, and thought leadership, to business and commercial real estate stakeholders. My efforts were driven to ensure the company had an active presence and was a regular industry commentator in mediums across the traditional, digital, and social media channels. Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm that delivers exceptional value for real estate occupiers and owners. Cushman & Wakefield is among the largest real estate services firms with approximately 53,000 employees in 400 offices and 60 countries. In 2018, the firm had revenue of $8.8 billion across core services of property, facilities and project management, leasing, capital markets, valuation and other services. To learn more, visit www.cushmanwakefield.com or follow @CushWake on Twitter. Show less



Anaplan

• United States
• Software Development
• 700 & Above Employee

• Director of Global PR

  • Feb 2015 - Sep 2015

  During my consulting tenure as Director of Global PR for Anaplan, a hyper-growth startup backed by Salesforce and Workday, I steered our public relations program to the achievement of Tier 1 media and together, directing and managing up to seven PR agencies across the globe, secured the following highlights: Founder profile in the Financial Times - C-suite finance publication read daily by 2.2 million people Company profile piece in Forbes Anaplan customer profile piece in Forbes Founder interview on Bloomberg TV CEO interview on CNBC TV Europe CEO commentary in CNBC news article Company featured in Inc Magazine CEO interview on Channel News Asia - Singapore CEO and company profile in Les Echos (French equivalent to the Wall Street Journal) CEO interview on LCI TV (France) and BFM TV (France) I fostered CEO media introductions to relevant journalists at (list not exhaustive): Reuters, Wall Street Journal, Fortune, re/code, TechCrunch, Business Insider, The Information, Bloomberg, and CNBC. During my time at Anaplan, industry news highlights included Gartner recognition in two magic quadrants, placement in Mary Meeker's 2015 Internet Trends report, and listed by The Information as a startup on the international scene to watch. My role shaped and led Anaplan’s global corporate PR including vision, strategy, messaging architecture, spokesperson development, and media relations. I was responsible for the management of Anaplan’s regional PR agencies and working with internal stakeholders to champion the roll-out of pitches, news, and media campaigns to achieve brand awareness goals in key markets and with key audiences across the globe. Show less



AVAST Software

• Computer and Network Security

• US PR Manager

  • Oct 2013 - Sep 2014

  I stepped into the inaugural role of US PR Manager in Redwood City for Prague-based, AVAST, to help position a (widely unknown company in America) in the U.S. During my tenure with the global reaching antivirus software company, I steered the media program in the U.S. to record the most successful PR campaign the company has achieved in its 26 year history - unveiling the privacy and security implications of selling your used mobile phone without wiping the phone's data clean first. Given an engineered strategy of handpicking 12 journalists to pre-pitch the news to (in SF and NYC) subsequent media pickup on the story ran like wildfire across the country reaching tech sites, mainstream news and TV news stations - several across the NBC network. After identifying and leading the recruitment process of AVAST's US PR agency, I left my role at the company to pursue other startup opportunities and work in San Francisco proper. Show less



Mercer

• Portugal
• IT Services and IT Consulting

• Media & Communications Manager

  • Nov 2011 - Jan 2013

  Manage the media and communications function for Mercer's Outsourcing/Investments and Consulting business in Australia and New Zealand. Manage the media and communications function for Mercer's Outsourcing/Investments and Consulting business in Australia and New Zealand.



Caroline James Public Relations

• Founder

  • Oct 2006 - Dec 2012

  Public relations' consulting to clients across industry including not for profit, arts and corporate. Public relations' consulting to clients across industry including not for profit, arts and corporate.



Melbourne International Arts Festival

• Australia
• Performing Arts
• 1 - 100 Employee

• Snr Publicist

  • Apr 2009 - Nov 2009

  Promoting the arts program for Brett Sheehy's first Melbourne International Arts Festival. Promoting the arts program for Brett Sheehy's first Melbourne International Arts Festival.



Australian Trade Commission

• Australia
• International Trade and Development
• 700 & Above Employee

• Snr Media Adviser

  • Dec 2004 - Sep 2008

  Media relations, communications strategy. Media relations, communications strategy.



Porter Novelli

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Group Account Director

  • Sep 1999 - Mar 2004

  Across several client accounts. Across several client accounts.