CMO-on-Demand - Executive Coaching, Recruitment and Consultancy Services

• Jan 2021 - Present

CMO on Demand Executive Coaching and Marketing + Creative Consulting Services. Project basis engagement. (Currently on project with Matahari Retailer in Indonesia) June 2021 - Present (Matahari Group) Providing executive coaching, creative, digital and marketing consultancy services to Matahari Fashion retailer (Indonesia). CMO on Demand Executive Coaching and Marketing + Creative Consulting Services. Project basis engagement. (Currently on project with Matahari Retailer in Indonesia) June 2021 - Present (Matahari Group) Providing executive coaching, creative, digital and marketing consultancy services to Matahari Fashion retailer (Indonesia).

Band Chief / Founder

• Nov 2021 - Present

Fitness and Lifestyle entreprenuer with Band of Sisters, Fitness. Band of Sisters is a fitness and lifestyle brand for women with the passion for fitness and overall well-being. We believe that more women can enjoy the benefits of strength training through the use of resistance bands without the need to carry intimidating dumbbells or barbells. Resistance bands have proven to be just as effective as free weights for strength training and are great for flexibility, mobility and rehabilitation exercises.⁠ At Band of Sisters, our mission is to create high quality, affordable and beautifully designed resistance bands and fitness accessories for women.⁠ Like women, our fitness bands are strong, beautiful and adaptable to different workouts and individuals with varied fitness levels. The social manifestation of the brand celebrates and supports the resilience, quiet courage and the experiences of women in our community in both their personal and professional journeys! Show less

Advisor, Brand and Marketing Innovation

• May 2022 - Present

Advisor, Brand and Marketing Innovation Advisor, Brand and Marketing Innovation

Executive Coach and Marketing Consultant

• Jun 2021 - Present

Provide executive coaching and consultancy to the Marketing, CRM, Digital and Creative Heads. Active engagement with Matahari's CEO and senior mgmt team through Matahari's weekly commercial and marketing meetings. Provide executive coaching and consultancy to the Marketing, CRM, Digital and Creative Heads. Active engagement with Matahari's CEO and senior mgmt team through Matahari's weekly commercial and marketing meetings.

Chief Marketing Officer-Group Marketing, Global Consumer Financial Services

• Jan 2019 - Dec 2020

Duo portfolio, as Head of Group Marketing, Product and Digital Services + Head of Personal Segment Management. Lead a team of 40 including Martech, Performance marketing and in-house video and content functions and sits on the Singapore core leadership team. Head of Group Marketing, Product and Digital Services - Responsible for planning, developing and execution of strong GTM plans in both traditional and new digital platforms for OCBC’s suite of retail products and services from Banca, Investments, Loans, Cards, Digital sales and capabilities and on its Mobile banking, PayAnyone, Healthpass Apps. Key Campaigns include “Be Unstoppable with OCBC Digital services”, “90N Travel card”, “ “Stay True with OCBC Life-goals”, “Premier and PPC branding”, “OneAdvisor Home”, “Healthpass by OCBC”, “Stack Loyalty Platform”, “Stay In, Stay Connected with Digital” and “New Frank online Credit card” campaigns. Head of Personal Segment Management - Responsible for the management and enhancement of core CVP, acquisition, retention and migration efforts of the respective Family, Frank, Silvers and Emerging Affluent banking segments. Show less

Senior Business Consultant| Talent Partner

• Jul 2017 - Dec 2018

On the panel of Senior Consultants for QED Consultancy, focusing on areas of strategy, marketing, digital and team redesign. Executive Search for marketing practice under The Talent Detective. On the panel of Senior Consultants for QED Consultancy, focusing on areas of strategy, marketing, digital and team redesign. Executive Search for marketing practice under The Talent Detective.

Senior Director, Marketing, Menu & Digital Innovation

• Jan 2012 - Apr 2017

Provide strategic leadership and drive Creative and execution excellence for the McDonald’s brand and business initiatives from boardroom to the crew room. Key areas of responsibilities: Responsible for driving McDonald's top-line sales and market share. Responsible for managing the marketing budget and the marketing, menu and digital innovation team. Leads internal cross-functional commercial team of marketing, communications, menu management, supply chain, operation support functions in collaboration with external agency partners to deliver on the company business and brand goals. Responsible for driving robust menu pipeline with cross functional team on program offering, pricing, margin mix that is executable at restaurants yet relevant and exciting to consumers. Work closely with Consumer Business Insights team to unearth any changes in consumer behaviour and trends, that would impact on menu innovation, business platform growth, marketing and communications activities. Responsible for coaching and providing personal development plans for department reports. Show less

Regional Marketing Director

• Dec 2009 - Jan 2012

Responsible for formulating and directing the company's marketing strategy for both Singapore and Malaysia,working closely with the heads of Marketing in each country.Overseas development and implementation of support materials and services for chapters in the area of marketing, communications, public relations and event management.Responsible for spearheading the set up of Courts in-house studio staffing and production capabilities.Spearhead the implementation of Courts e-Shop and improving the ROI of CRM programs.Work closely with key stakeholders of the commercial team made up of the Country Director, Buying and Operations Director together with their teams to determine the business objectives and strategy delivery through the implementation of effective advertising, promotional and sponsorship activities. Show less

Marketing Director (Singapore)

• Sep 2008 - Nov 2009

Brand and Business Director/ Managing Partner

• Nov 2004 - Nov 2007

Managed Courts Singapore and McDonald's BusinessResponsible for maintaining strong client/agency relationships with the senior members of the client team through regular strategic planning and market review meetings.Managed and lead a team of 20 staff strength to handle both accounts with ATL and BTL scope.Responsible for the account profitability, development of strong and effective advertising campaigns for entry into the Singapore Effies Awards.Additional portfolio as Chief Talent OfficerWorked closely with the CEO, HR Manager and DDB's Regional Talent Director to develop the Singapore DDBUniversity, with the intent of providing talents with the right skill-sets, grooming and retaining rising stars within the agency. Show less

Group Account Director

• Oct 2002 - Oct 2007

Managed Courts, Raffles Hotel, New Business Development

Account Director

• Dec 2000 - Sep 2002

Senior Account Manager

• Dec 1998 - Nov 2000

Account Manager

• Nov 1996 - Nov 1998