Experience

X Factor Communications Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder and MD

  • Mar 2007 - Present

  Norwich, UK B2B Social Media Marketing Consultancy We specialise in helping B2B clients plan, establish and manage their presence on social networks. 'Social ABM', our social media mapping, insight & engagement service helps clients optimise their sales pipeline and deepen engagement with key prospects. Social ABM takes social media to the heart of our clients' commercial strategy. One of the UK's earliest-established B2B social media consultancies, we work with clients in the UK and… Show more B2B Social Media Marketing Consultancy We specialise in helping B2B clients plan, establish and manage their presence on social networks. 'Social ABM', our social media mapping, insight & engagement service helps clients optimise their sales pipeline and deepen engagement with key prospects. Social ABM takes social media to the heart of our clients' commercial strategy. One of the UK's earliest-established B2B social media consultancies, we work with clients in the UK and beyond, with a particular focus on digital, outsourcing / BPS, high tech and financial services. Clients past and present include Dell, Virgin Money, TSB, Ascot Lloyd, Virgin Group, Bellpenny, Polecat, Lloyds Banking Group, Mirum, Foolproof, Linney, Adare Group, Virgin Wines, Naked Wines, Capital Private Finance, Moneyfacts. We also mentor CEOs and other C Suite execs on social media marketing and in developing their personal social media brand. This includes proxy management of their personal social media presence. Show less


Jaja Finance
• United Kingdom
• Financial Services
• 100 - 200 Employee
• Investor

  • Nov 2018 - Present

tickr
• South Korea
• IT Services and IT Consulting
• Investor

  • Apr 2019 - Present

Seedrs
• United Kingdom
• Financial Services
• 100 - 200 Employee
• Investor

  • Jan 2014 - Present


Virgin Money

• United Kingdom
• Financial Services
• 700 & Above Employee

• Founding Director

  • Nov 1994 - Present

  - One of team of three Founding Directors - along with Rowan Gormley and Jayne-Anne Gadhia - who created and built Virgin Direct (now Virgin Money) - Marketing Director, Virgin Money 1995-1999; PR & Communications Director virginmoney.com, 1999-2001; Group Brand & Corporate Affairs Director Virgin Money, 2001-2005. - Acted as Brand Champion for Virgin Direct throughout its hugely successful assault on UK financial services in the late 1990’s. Led on the product design… Show more - One of team of three Founding Directors - along with Rowan Gormley and Jayne-Anne Gadhia - who created and built Virgin Direct (now Virgin Money) - Marketing Director, Virgin Money 1995-1999; PR & Communications Director virginmoney.com, 1999-2001; Group Brand & Corporate Affairs Director Virgin Money, 2001-2005. - Acted as Brand Champion for Virgin Direct throughout its hugely successful assault on UK financial services in the late 1990’s. Led on the product design, marketing and PR campaigns for the Virgin PEP and subsequent investment products. - Helped launch the Virgin One Account – the revolutionary flexible mortgage product which spawned an important new segment of the UK’s home loan market. - Part of the team, along with Paul Pester and Rohan Gamble, which developed, from concept stage, the Virgin Credit Card in Australia. This was widely considered to be the most successful consumer product launch in Australian financial services history. - Headed up global brand and communications during the launch and subsequent initial rapid expansion of the Virgin Credit Card in the UK. Show less



Banner Managed Communication (following rebrand from TPF Group)

• Group Marketing & Communications Director

  • Sep 2005 - Mar 2007

  Banner Managed Communication (BMC) operated in the business communications and marketing services arena, with clients such as The Conservative Party, Allianz, Merlin Entertainment, Ladbrokes and P&O. Whilst there I... • Undertook strategic review of the decision-making processes, management team composition and organisational structure. • Refreshed and redefined the company’s market positioning. • Completed a full rebrand of the business including new corporate… Show more Banner Managed Communication (BMC) operated in the business communications and marketing services arena, with clients such as The Conservative Party, Allianz, Merlin Entertainment, Ladbrokes and P&O. Whilst there I... • Undertook strategic review of the decision-making processes, management team composition and organisational structure. • Refreshed and redefined the company’s market positioning. • Completed a full rebrand of the business including new corporate identity, logo, strapline. • Developed a highly acclaimed new company website. • Invigorated the company’s market profile via PR to the extent that it became arguably the most talked about company in the UK print management sector Show less


Norwich Union
• United Kingdom
• Investment Products Manager

  • Jul 1987 - Oct 1994