Experience

Lyra Pictures

• Media Production
• 1 - 100 Employee

• Founder

  • Mar 2022 - Present

  United Arab Emirates Acquired by Alamiya. Lyra Pictures, raising the bar in storytelling in our region. Grounded in our bespoke data-driven, evidence-based, audience-centered approach, our content development and production processes fuse the best of international best practices with the realities and nuances of our region - offering a truly unique and unprecedented approach to storytelling in the Middle East, with the audience at the heart of it all.



Genomedia Studios

• United Arab Emirates
• Media Production
• 1 - 100 Employee

• Vice President of Content

  • Nov 2020 - Dec 2021

  Dubai, United Arab Emirates


Vuclip
• Singapore
• Technology, Information and Internet
• 100 - 200 Employee
• Vice President - Content & Brand Marketing

  • Nov 2017 - Oct 2020


Quest Arabiya

• Advertising Services
• 1 - 100 Employee

• Head of Channel

  • May 2017 - Oct 2017

  Abu Dhabi



Barajoun Entertainment

• United Arab Emirates
• Animation and Post-production
• 1 - 100 Employee

• CCO ( Chief Commercial Officer )

  • Aug 2016 - May 2017

  Dubai, United Arab Emirates



Middle East Broadcasting Center

• MBC PRO SPORTS Channel Manager

  • Nov 2014 - Jun 2016

  Dubai, United Arab Emirates

• Senior Marketing Manager MBC1 & MBC DRAMA

  • May 2011 - Jun 2016



Creative Edge International

• Head of Marketing

  • Dec 2009 - Apr 2011

  Aside from my job as HOM, I also supervise the international format productions such as The Cube, and Dragon's Den


Rotana
• United Arab Emirates
• Entertainment Providers
• 300 - 400 Employee
• Acting Head of Marketing - TV

  • Jun 2008 - Nov 2009

MTV Arabia
• Brand Manager

  • Apr 2007 - Jul 2008

MBC Network
• Broadcast Media Production and Distribution
• 200 - 300 Employee
• Marketing Exec. MBC 4

  • Mar 2004 - Dec 2006