Welcome to Lyra Pictures; we’re here to raise the bar in storytelling in our region. Grounded in our bespoke data-driven, evidence-based, audience-centered approach, our content development and production processes fuse the best of international best practices with the realities and nuances of our region - offering a truly unique and unprecedented approach to storytelling in the Middle East, with the audience at the heart of it all. As we take this journey, our ethos is anchored in a three-layered approach: Firstly, we aspire to elevate the art of storytelling by harnessing the synergies of process and data. Secondly, we envisage a nurturing ground where talent is groomed, blending the best global practices with local sensibilities. Finally, we dare to be bold, to push the envelope and venture where others haven’t. Our dream is big: to evolve into the region's foremost Content IP generator, crafting narratives that spark not just imagination and inspiration but forge connections that resonate globally. It’s more than entertainment; it's conscious, heartfelt, a narrative revolution with the audience at its heart, transcending borders and breaking new ground in regional storytelling.
