Warren McKenna, CAE

President & CEO at Agency McKenna
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President & CEO
      • Jul 2020 - Present

      At Agency McKenna, we build brands. We craft brand-led stories using integrated marketing and digital channels. We develop engaging, future-focused experiences for companies, associations and nonprofits. We partner with clients to break through the competitive landscape and position them for success. We believe every business, regardless of its size, products or services, has an important story to tell. Our mission is to share it with the world and shape a better future. At Agency McKenna, we build brands. We craft brand-led stories using integrated marketing and digital channels. We develop engaging, future-focused experiences for companies, associations and nonprofits. We partner with clients to break through the competitive landscape and position them for success. We believe every business, regardless of its size, products or services, has an important story to tell. Our mission is to share it with the world and shape a better future.

    • United States
    • Individual and Family Services
    • 200 - 300 Employee
    • Agency of Record
      • Jan 2019 - Present

      Agency McKenna led Illinois Action for Children is Building Strong Families & Powerful Communities™—Launches New Brand Identity with Logo and Tagline. Agency McKenna led Illinois Action for Children is Building Strong Families & Powerful Communities™—Launches New Brand Identity with Logo and Tagline.

    • Agency of Record - Director of Marketing
      • 2015 - Jul 2020

      Full-service marketing, creative agency:- Strategic Planning- Financial Forecasting- Member Value Delivery- Industry Branding- Market Research - 50+ Chapter Relations- Industry Partnerships- Conference Marketing- Product Service Line Cards- Education & Training- Workforce Development- Website, Email, Social Media- Video - Measurement Strategies Full-service marketing, creative agency:- Strategic Planning- Financial Forecasting- Member Value Delivery- Industry Branding- Market Research - 50+ Chapter Relations- Industry Partnerships- Conference Marketing- Product Service Line Cards- Education & Training- Workforce Development- Website, Email, Social Media- Video - Measurement Strategies

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • President & CEO
      • Apr 2002 - Jul 2020

      MCKENNA DESIGN GROUP IS A FULL-SERVICE MARKETING COMMUNICATIONS AND TECHNOLOGY FIRM, COMMITTED TO DEVELOPING INTEGRATED, RESULTS-DRIVEN SOLUTIONS.Our best clients are B2B, B2C companies, associations and industry trade groups that understand the power of marketing and technology. Established in 2002, MDG aligns Big Idea strategy, brand-led design and online technologies — to assist your organization gain its competitive edge. MCKENNA DESIGN GROUP IS A FULL-SERVICE MARKETING COMMUNICATIONS AND TECHNOLOGY FIRM, COMMITTED TO DEVELOPING INTEGRATED, RESULTS-DRIVEN SOLUTIONS.Our best clients are B2B, B2C companies, associations and industry trade groups that understand the power of marketing and technology. Established in 2002, MDG aligns Big Idea strategy, brand-led design and online technologies — to assist your organization gain its competitive edge.

    • United States
    • International Trade and Development
    • 1 - 100 Employee
    • Agency of Record
      • Apr 2011 - Dec 2019

    • United States
    • Construction
    • 1 - 100 Employee
    • Agency of Record
      • 2014 - 2017

      Full-service marketing, creative agency:- Industry Branding- Market Research - Tradeshow / Conference Marketing- Product Service Line Cards- Education & Training- Workforce Development- Website, Email, Social Media- Video - Measurement Strategies Full-service marketing, creative agency:- Industry Branding- Market Research - Tradeshow / Conference Marketing- Product Service Line Cards- Education & Training- Workforce Development- Website, Email, Social Media- Video - Measurement Strategies

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President Sales
      • 2010 - 2011

      Retail Engagement, Brand Development, Category Expansion, Sales Force Performance, Demand Generation, Strategic Planning, Sales Management, Lead Generation, Prospecting, Qualifying, Strategic Direction, Creative Problem Solving, Change Management, Group Facilitator The Carlson Group is a globally-engaged retail marketing services company. We project your brand through store environments, fixture programs and POP displays. We work with a deep understanding of what motivates consumers and drives brand strategy. There is logic to all our designs — but there is also inspiration. That's how we help grow our clients' business one program at a time. Smart & beautiful. Design & execution. Service & results. That’s what we call - Impact made easy™.

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Director, Marketing and Business Development
      • 2008 - 2009

      As Director of Marketing and Business Development for the world’s largest corporate media services conglomerate, Omnicom Group’s Agency.com ($13.4Billion Revenue per annum), Warren initiated and executed cross-functional, team-driven marketing and sales initiatives to grow F500 B2C and B2B brands. Owned by Omnicom Group. As Director of Marketing and Business Development for the world’s largest corporate media services conglomerate, Omnicom Group’s Agency.com ($13.4Billion Revenue per annum), Warren initiated and executed cross-functional, team-driven marketing and sales initiatives to grow F500 B2C and B2B brands. Owned by Omnicom Group.

    • Creative Director
      • 2000 - 2001

      As Creative Director, Warren developed user-driven digital mar-com and executed award-winning creative, design, and interactive strategies. Owned by Omnicom Group. As Creative Director, Warren developed user-driven digital mar-com and executed award-winning creative, design, and interactive strategies. Owned by Omnicom Group.

    • Senior Designer
      • 1999 - 2000

    • Book and Periodical Publishing
    • Art Director
      • 1995 - 1996

      As Art Director for Tokyo Journal magazine, the #1 lifestyle publication in Japan, Warren designed over 100 feature stories including covers, books, and retail signage. Warren collaborated with leading international writers and editors in a high-paced environment dedicated to exceeding customer expectations and extending the Asian market. Warren lived and worked in Asia for 2 years, speaks Japanese and fluent French. As Art Director for Tokyo Journal magazine, the #1 lifestyle publication in Japan, Warren designed over 100 feature stories including covers, books, and retail signage. Warren collaborated with leading international writers and editors in a high-paced environment dedicated to exceeding customer expectations and extending the Asian market. Warren lived and worked in Asia for 2 years, speaks Japanese and fluent French.

Education

  • University of Illinois at Urbana-Champaign
    Master of Fine Arts (MFA), Design
    1996 - 1999
  • The School of the Art Institute of Chicago
    Bachelor of Fine Arts (BFA), Communications Design
    1991 - 1994
  • American Society of Association Executives - ASAE
    CAE - Certified Association Executive, Business Administration and Management, General
    2017 -
  • Northwestern University - Kellogg School of Management
    Strategic Marketing Management
    -
  • The University of Chicago - Booth School of Business
    Strategic Marketing Management
    -

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