Vishesh Prakash
Chief, Content at The Stories People- Claim this Profile
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Bio
Experience
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The Stories People
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India
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Online Audio and Video Media
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1 - 100 Employee
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Chief, Content
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Jun 2022 - Present
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Bennett Coleman & Co. Ltd. (The Times of India)
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India
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Newspaper Publishing
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700 & Above Employee
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Associate Editor
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Mar 2022 - Present
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Associate Editor, Special Supplements, Bennett, Coleman and Co. Ltd. (Times Group)
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Apr 2018 - Feb 2022
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Managing Editor, Response Editorial
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Jan 2013 - Apr 2018
• Responsible, nationally, for ensuring content quality and looking after the financial health of four verticals: Real Estate, Appointments, B2B and Classifieds (including hyper-local and community products). • Job role includes working closely with the development team and customers to think of solutions to increase business for both the customers and the Times Group. The core activity is to think, plan and execute innovative projects to help customers create branding for themselves, be it in the metros or the tier-2, tier-3 cities. The purpose being two-fold: increase brand recall and encourage brand loyalty. Show less
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Editor (Supplements) Response Editorial
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May 2007 - Jan 2013
• Was responsible for expanding the product portfolio of various verticals of the Times Group, across North India. The key areas included consumer durables, education, travel, environment, sports, telecom, etc. • A part of my job was to expand TOI’s neighbourhood newspapers in Himachal Pradesh, Jammu & Kashmir, Punjab, Uttar Pradesh and Haryana with the launch of newspapers and various sector specific tabloids and magazines.• Launched a number of new products, aimed at both the metros and the tier-2/tier 3 cities, across formats. Some of the prominent ones include: ET Auto, ET Realty, The Times of India Gurgaon special issues, Times Travel, Live It Up, Education Times School Guide, Trailblazers, Times Plus, Go Green pages in The Economic Times, etc. Show less
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Editor (South Delhi Plus, Gurgaon Plus, Agra Plus), Response Editorial
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Nov 2004 - May 2007
• Was given the responsibility of launching the neighbourhood publications initially in South Delhi (South Delhi Plus), and subsequently in Gurgaon (Gurgaon Plus).• Thereafter, we took the neighbourhood newspapers to all over Delhi, namely West Delhi Plus, North Delhi Plus, Central Delhi Plus, etc.• In August 2005, I was entrusted with the launch of Agra Plus. Was a significant step in my career, as TOI’s 12,500 copies soon grew to over 25,000 copies, thanks mainly to the local connect that Agra Plus created with the readers. Show less
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Bennett Coleman & Co. Ltd. (The Times of India)
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India
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Newspaper Publishing
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700 & Above Employee
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Correspondent, Delhi Times Update
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Dec 1999 - Mar 2004
• Joined Delhi Times brand. Initially worked on creating the first English evening newspaper called Delhi Times Update. • Moved to Delhi Times subsequently. Was reporting extensively and was along side handling Page 3. • In 2002, moved to Response Editorial. Was assigned the task of identifying new products and stream that could have the potential to connect with the readers and thereby offer advertisers a captive audience to advertise their wares. • Joined Delhi Times brand. Initially worked on creating the first English evening newspaper called Delhi Times Update. • Moved to Delhi Times subsequently. Was reporting extensively and was along side handling Page 3. • In 2002, moved to Response Editorial. Was assigned the task of identifying new products and stream that could have the potential to connect with the readers and thereby offer advertisers a captive audience to advertise their wares.
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India Today
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India
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Broadcast Media Production and Distribution
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700 & Above Employee
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Assistant Editor, Teens Today, India Today Group
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Apr 1997 - Dec 1999
• Joined the group magazine, Teens Today, as Assistant Editor. Primarily responsible for feature writing, celeb interviews and special in-depth reports, aimed at the teenagers. • Moved to another group magazine, Computers Today, as Senior Features Writer. Got introduced to specialised writing on IT. Within months of joining, was given the task of doing the cover story for the magazine on the launch of Windows 2000. • Joined the group magazine, Teens Today, as Assistant Editor. Primarily responsible for feature writing, celeb interviews and special in-depth reports, aimed at the teenagers. • Moved to another group magazine, Computers Today, as Senior Features Writer. Got introduced to specialised writing on IT. Within months of joining, was given the task of doing the cover story for the magazine on the launch of Windows 2000.
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The Indian Express
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India
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Newspaper Publishing
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700 & Above Employee
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Reporter cum Copy Editor, Indian Express
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Oct 1996 - Apr 1997
• Extensive reporting for Express Newsline, Young Expressions, and the Sports Desk of Indian Express. Got introduced to the workings of a copy desk and page designing. • Extensive reporting for Express Newsline, Young Expressions, and the Sports Desk of Indian Express. Got introduced to the workings of a copy desk and page designing.
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Centre for Science and Environment, New Delhi
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India
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Think Tanks
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100 - 200 Employee
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Editorial Assistant to Director, CSE
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Jun 1995 - Oct 1996
• Editorial Assistant to Director, CSE. Primary job was to coordinate and facilitate communication with in-house project teams and external agencies. • Worked closely with the editorial team of the group’s environmental magazine, Down To Earth, and got exposed to the finer nuances of content creation and print processes. • Editorial Assistant to Director, CSE. Primary job was to coordinate and facilitate communication with in-house project teams and external agencies. • Worked closely with the editorial team of the group’s environmental magazine, Down To Earth, and got exposed to the finer nuances of content creation and print processes.
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Education
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St. Stephen's College
Masters -
Hans Raj College
Bachelor's degree -
Springdales School, Pusa Road
High School