Vilma Heimonen

Copywriter at JD Sports Fashion plc
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Contact Information
Location
Netherlands, NL
Languages
  • Swedish Elementary proficiency
  • French Limited working proficiency
  • Dutch Elementary proficiency
  • Finnish Native or bilingual proficiency
  • English Full professional proficiency

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Experience

    • Copywriter
      • Dec 2019 - Sep 2023

      As a copywriter, my tasks included writing in many forms, for example: - product descriptions - blog posts - SEO texts - instructions for store personnel - website information texts - sales callouts and texts for the JD Sports Finland website, search engines, mailers, etc. - press releases Besides writing, my tasks included: - planning content and sourcing imagery for JD Sports Finland blog - briefing mailers for design, including copywriting, sourcing imagery,… Show more As a copywriter, my tasks included writing in many forms, for example: - product descriptions - blog posts - SEO texts - instructions for store personnel - website information texts - sales callouts and texts for the JD Sports Finland website, search engines, mailers, etc. - press releases Besides writing, my tasks included: - planning content and sourcing imagery for JD Sports Finland blog - briefing mailers for design, including copywriting, sourcing imagery, and giving guidelines for the graphic designers - translating (from English to Finnish and vice versa) Show less As a copywriter, my tasks included writing in many forms, for example: - product descriptions - blog posts - SEO texts - instructions for store personnel - website information texts - sales callouts and texts for the JD Sports Finland website, search engines, mailers, etc. - press releases Besides writing, my tasks included: - planning content and sourcing imagery for JD Sports Finland blog - briefing mailers for design, including copywriting, sourcing imagery,… Show more As a copywriter, my tasks included writing in many forms, for example: - product descriptions - blog posts - SEO texts - instructions for store personnel - website information texts - sales callouts and texts for the JD Sports Finland website, search engines, mailers, etc. - press releases Besides writing, my tasks included: - planning content and sourcing imagery for JD Sports Finland blog - briefing mailers for design, including copywriting, sourcing imagery, and giving guidelines for the graphic designers - translating (from English to Finnish and vice versa) Show less

    • Finland
    • Retail
    • 1 - 100 Employee
    • Communications Assistant
      • Aug 2017 - Apr 2019

      As a communications assistant, my tasks revolved around content marketing, press communications, and updating TRE's online store. My tasks included: - planning and creating content on TRE's web magazine TRE Edit - social media marketing (Facebook and Instagram) - writing press releases - answering to media's inquiries - following TRE's coverage in the media - writing product texts, editing images, and adding products to TRE's online store - writing newsletters to media -… Show more As a communications assistant, my tasks revolved around content marketing, press communications, and updating TRE's online store. My tasks included: - planning and creating content on TRE's web magazine TRE Edit - social media marketing (Facebook and Instagram) - writing press releases - answering to media's inquiries - following TRE's coverage in the media - writing product texts, editing images, and adding products to TRE's online store - writing newsletters to media - graphic design, for example, window decals for TRE Summer Shop and printouts for shop displays TRE is a multi-channel platform that offers a large selection of Nordic design and lifestyle. Besides retail, TRE works widely in the field of design: the company carries out concept design, product design, events, and PR. As a fast-growing company, it quickly reacts to new trends and changes in demand and is also praised for its fearless marketing and collaborations. TRE has stores in Finland, Japan, and South Korea.

    • Communication Intern
      • Apr 2017 - Jul 2017

      As a communication intern, my tasks included: - writing articles for TRE's web magazine - writing product texts on worldoftre.com online store - writing press releases - creating Facebook posts - graphic design, for example, printouts for shop displays TRE is a multi-channel platform that offers a large selection of Nordic design and lifestyle. Besides retail, TRE works widely in the field of design: the company carries out concept design, product design, events, and PR… Show more As a communication intern, my tasks included: - writing articles for TRE's web magazine - writing product texts on worldoftre.com online store - writing press releases - creating Facebook posts - graphic design, for example, printouts for shop displays TRE is a multi-channel platform that offers a large selection of Nordic design and lifestyle. Besides retail, TRE works widely in the field of design: the company carries out concept design, product design, events, and PR. As a fast-growing company, it quickly reacts to new trends and changes in demand and is also praised for its fearless marketing and collaborations. TRE has stores in Finland, Japan, and South Korea.

    • Finland
    • Textile Manufacturing
    • 1 - 100 Employee
    • Salesperson / Curtain Cutter
      • Oct 2014 - Dec 2017

      As a salesperson and curtain cutter, my tasks included: - cutting curtains - managing curtain loads - quality inspecting - customer service Eurokangas is a Finnish family-owned company that sells and imports fabrics. In Finland, Eurokangas is the leading fabric retailer, and it has over 30 stores and an online store. As a salesperson and curtain cutter, my tasks included: - cutting curtains - managing curtain loads - quality inspecting - customer service Eurokangas is a Finnish family-owned company that sells and imports fabrics. In Finland, Eurokangas is the leading fabric retailer, and it has over 30 stores and an online store.

    • Book and Periodical Publishing
    • Fashion Assistant
      • Feb 2014 - Apr 2014

      As a fashion assistant (Intern), my tasks included: - searching product images - requesting prices and pictures - assisting in photo shoots - handling and returning of clothes - writing articles on elle.fi website Elle is a women's magazine that offers its readers articles about fashion, trends, beauty, and interesting people. As a fashion assistant (Intern), my tasks included: - searching product images - requesting prices and pictures - assisting in photo shoots - handling and returning of clothes - writing articles on elle.fi website Elle is a women's magazine that offers its readers articles about fashion, trends, beauty, and interesting people.

    • Salesperson
      • Sep 2012 - Feb 2014

      As a salesperson, my tasks included: - customer service - pricing garments - adding garments to shop displays UFF is a non-profit, non-governmental humanitarian organization. UFF collects funds for development cooperation by selling donated second-hand clothes. UFF has 19 second-hand shops around Finland. As a salesperson, my tasks included: - customer service - pricing garments - adding garments to shop displays UFF is a non-profit, non-governmental humanitarian organization. UFF collects funds for development cooperation by selling donated second-hand clothes. UFF has 19 second-hand shops around Finland.

    • Israel
    • Design Services
    • 1 - 100 Employee
    • Designer's Assistant
      • Jun 2011 - Aug 2011

      As a designer's assistant (Intern), my tasks included: - customer service - sewing - pattern making - assisting in photo shoots Design by katri/n (nowadays Katri Niskanen) is a brand established by designed Katri Niskanen. Katri Niskanen won the first Finnish Project Runway competition in 2009, and she is known for her elegant and sculptural designs. Besides her ready-to-wear collection, Katri Niskanen makes unique, made-to-measure evening gowns. As a designer's assistant (Intern), my tasks included: - customer service - sewing - pattern making - assisting in photo shoots Design by katri/n (nowadays Katri Niskanen) is a brand established by designed Katri Niskanen. Katri Niskanen won the first Finnish Project Runway competition in 2009, and she is known for her elegant and sculptural designs. Besides her ready-to-wear collection, Katri Niskanen makes unique, made-to-measure evening gowns.

    • Chambermaid
      • Jun 2009 - Aug 2009

      Hotel room cleaning. Hotel room cleaning.

    • Waitress
      • May 2008 - Aug 2009

      Serving and selling beverages in restaurants and events in Kuopio region. Serving and selling beverages in restaurants and events in Kuopio region.

    • Marketing Department Intern
      • Mar 2009 - May 2009

      Collecting data and compiling Kuopio’s summer guide, guiding in Kuopio Tourist Info. Collecting data and compiling Kuopio’s summer guide, guiding in Kuopio Tourist Info.

    • United Kingdom
    • 1 - 100 Employee
    • Intern
      • Nov 2007 - Nov 2007

      Ticket selling and guiding in Kuopio Airport. Ticket selling and guiding in Kuopio Airport.

    • France
    • Hospitality
    • Intern
      • Oct 2007 - Nov 2007

      Hotel room cleaning, serving, maintaining breakfast buffet. Hotel room cleaning, serving, maintaining breakfast buffet.

Education

  • Haaga-Helia University of Applied Sciences
    Bachelor of Culture and Arts, Journalism
    2016 - 2019
  • JAMK University of Applied Sciences
    Bachelor of Fashion and Clothing
    2009 - 2014
  • Southampton Solent University
    Fashion Design / Fashion Promotion
    2011 - 2012
  • Kallavesi Upper Secondary School and Savo Vocational College
    Tourism
    2005 - 2009

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