Tuan Phan

Assistant Manager, Marketing & Communications at Pullman Phu Quoc Beach Resort
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Contact Information
us****@****om
(386) 825-5501
Location
Vietnam, VN
Languages
  • English Professional working proficiency
  • Japanese Elementary proficiency
  • Vietnamese Native or bilingual proficiency

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Credentials

  • Test of English for International Communication (TOEIC), 850/990
    IIG Vietnam
    Nov, 2016
    - Sep, 2024
  • Certificate of soft skills completion
    Institute of Applied Economics
    Jan, 2016
    - Sep, 2024

Experience

  • Pullman Phu Quoc Beach Resort
    • Vietnam
    • Hospitality
    • 1 - 100 Employee
    • Assistant Manager, Marketing & Communications
      • May 2019 - Present

      Develop, implement, monitor and evaluate the resort's marketing & communications strategy in term of branding, advertisement, promotions, public relations, graphics and content to support the marketing objectives targeting maximization of the resort’s positive exposure in local, national and international markets.

  • Pullman Saigon Centre
    • Vietnam
    • Hospitality
    • 1 - 100 Employee
    • Specialist, Digital & Public Relations
      • Aug 2017 - May 2019

      Implementation of digital marketing and public relations plan to promote online exposure and revenue generation among targeted audiences and support Marketing Manager on brand positioning and image though social media platforms.

  • Silk Sense Hoi An River Resort
    • Vietnam
    • Hospitality
    • 1 - 100 Employee
    • Assistant Manager, Marketing & Communications
      • Feb 2017 - Aug 2017

      PRE-OPENING PERIOD- Branding- E-Marketing/Digital Marketing- Communications/Public Relation- Offline Marketing- Event Planning- Content Managment

  • Mercure Hoi An Royal
    • Hospitality
    • 1 - 100 Employee
    • Assistant Manager, Marketing & Graphic
      • Mar 2016 - Feb 2017

      BRANDING• Be fully conversant with the brand, its standards and its DNA • Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels • Manage all marketing/promotional/sales collateral development/production both on and off lineCOMMUNICATION/PUBLIC RELATION• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods • Establish… BRANDING• Be fully conversant with the brand, its standards and its DNA • Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels • Manage all marketing/promotional/sales collateral development/production both on and off lineCOMMUNICATION/PUBLIC RELATION• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods • Establish and maintain a relationship with Key local press and local media • Liaise with the regional Communications team to maximize communications exposure • Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brandE-MARKETING/DIGITAL MARKETING• Effectively manage the resort’s content and images through conducting regular website audits • Proactively explore all online opportunities for the resorts including but not limited to; local business opportunities, city/regional tourism organizations • Manage the resorts’ website – traffic and revenue generation, promotional content display • Manage the resorts email database and e communication activity • Manage online advertising for the resort (display banners, SEM/PPC etc.) • Manage the online promotion for conference and catering and food and beverage activity at the hotel • Set-up, manage social media accounts and sharing sites as relevant to the resorts markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks • Monitor various media for positive and negative comments and discussions. Take part in conversations and answer comments as a mediator • Report to appropriate parties negative comments and discussions • Identify threats and opportunities in user generated content surrounding our resort GRAPHIC MANAGEMENT• Plan and design necessary graphic materials based on Campaigns' needs• Regularly review and update current hotel's collaterals. Show more Show less

  • Caravelle Saigon
    • Vietnam
    • Hospitality
    • 100 - 200 Employee
    • Trainee, Marketing & Communications
      • Nov 2015 - Mar 2016

      - Take part in managing digital marketing such as: social channels, email advertising, campaigns...

Education

  • University of Finance and Marketing
    -

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