Trish Hesslein, MBA
Board Member at Literacy Volunteers of Greater Hartford- Claim this Profile
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Bio
Experience
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Literacy Volunteers of Greater Hartford
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United States
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Education Administration Programs
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1 - 100 Employee
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Board Member
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Sep 2018 - Present
Hartford, Connecticut Area The Mission of Literacy Volunteers of Greater Hartford is to create a community of fully literate adults through student-centered instruction that catalyzes career readiness and advancement. Serve on both the Governance and the Public Relations & Marketing Committees
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TEGNA
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Community Relations Manager
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Sep 2019 - Oct 2022
Hartford, Connecticut Area Retired on 10/14/22
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MARC Community Resources, LTD.
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United States
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Non-profit Organizations
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1 - 100 Employee
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Board Member
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Jan 2017 - Jan 2020
Middletown, Connecticut Area Empowering people with intellectual and Developmental Disabilities (I/DD) to make their own life choices and aid in the fulfillment of their dreams through employment, housing, social and community involvement and advocacy. Serve on Public Relations and Marketing Committee
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Tribune Media
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Broadcast Media Production and Distribution
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400 - 500 Employee
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Community Marketing Manager
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Sep 2015 - Sep 2019
Hartford, Connecticut Area • Experienced, results-oriented marketing and communication professional with over 10 years devoted to community relations, social responsibility and civic advocacy. • Proven track record in building collaborative relationships with corporate and nonprofit environments, as well as external high profile business constituents. • Exceptional communicator with strong written and interpersonal skills; including broadcast appearances with the TV/media. • Strong organizational and… Show more • Experienced, results-oriented marketing and communication professional with over 10 years devoted to community relations, social responsibility and civic advocacy. • Proven track record in building collaborative relationships with corporate and nonprofit environments, as well as external high profile business constituents. • Exceptional communicator with strong written and interpersonal skills; including broadcast appearances with the TV/media. • Strong organizational and project management; and leadership capabilities. EXPERIENCE Community, Public and Media Relations; Fundraising; Civic Engagement and Community Outreach; Branding and Identity; Accounting; and Social Media Specialties: Marketing and Communications Strategy; Media and Public Relations; Community Partnerships and Collaborations; Cause-Related Marketing; Web Analytics and Administration Show less
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Leadership Greater Hartford
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United States
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Non-profit Organizations
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1 - 100 Employee
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Board Member (2010-2016)
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Nov 2010 - Sep 2019
Hartford, CT Co-chair Marketing, Membership and Business Relations Committee. Facilitating re-branding campaign for organization. Chair, 2015 Polaris Awards Auction Committee - implemented fundraising raffle and online auction. Past experience: Served on After Hours Committee and as an LGH Ambassador
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The Hartford
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United States
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Financial Services
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700 & Above Employee
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Community Relations Specialist
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Mar 2013 - Jul 2015
Corporate Social Responsibility -Manage enterprise-wide employee engagement opportunities; resulted in exceeding annual engagement goals: 2013 increased from 10% to 13%; 2014 increased from 13% to 17%. Received 2013 Excellence Award. - Created and implemented new community partner templates; enhanced volunteer opportunities and identified on-going, skill-based, micro-volunteerism, and board service. -Led Team Hart's National Day of Service & Remembrance on 9/11 in 2013 and 2014; over 800 employees participated in… Show more -Manage enterprise-wide employee engagement opportunities; resulted in exceeding annual engagement goals: 2013 increased from 10% to 13%; 2014 increased from 13% to 17%. Received 2013 Excellence Award. - Created and implemented new community partner templates; enhanced volunteer opportunities and identified on-going, skill-based, micro-volunteerism, and board service. -Led Team Hart's National Day of Service & Remembrance on 9/11 in 2013 and 2014; over 800 employees participated in Connecticut. Following events, nearly 90% of survey respondents felt they had refined leadership skills and significantly improved their awareness of the community. - Led 2012 and 2013 Sustainability Reports, Junior Fire Marshal program, production of CSR videos, and implemented Asylum Hill neighborhood walking tours, community concerts and employee shuttles to Billings Forge Farmers' Market program. - Assists CSR team with implementation of it's four enterprise-wide programs: Team Hart Against Hunger, Back to School Giving, The Hartford's Annual Giving Campaign, and the Hart in the Holidays. - Experience working in highly matrixed work environment, includes business lines, Creative Services and Media Relations. - Provide competitive data (outcomes, inputs and outputs) to complete industry surveys and annual award applications; conducted web audit to update external and internal sites; experienced with AngelPoints software program for online volunteer opportunities. Show less
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Board member
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Jan 2003 - Jan 2013
CUREchief Foundation, Cheshire based nonprofit which provides hope and encouragement to people who have cancer. CUREchiefs are soft, colorful head-coverings which are given complimentary to people who may have lost their hair due to chemotherapy treatments. To date, over a quarter of a million have been distributed nationwide.
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Oak Hill (Legal name: CT Institute for the Blind)
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United States
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Non-profit Organizations
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100 - 200 Employee
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Director of Community Relations
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2004 - Jul 2012
Hartford, CT • Establish corporate and community partnerships to raise awareness and revenue • Enhance content for use in all communications vehicles; public and media relations • Manage volunteer program; civic outreach and engagement • Work closely senior leadership, includes board, families, legislators, and civic leaders • Implemented graphic standard and “design templates” for marketing and communications materials; improved efficiencies resulting in cost savings • Created and manage… Show more • Establish corporate and community partnerships to raise awareness and revenue • Enhance content for use in all communications vehicles; public and media relations • Manage volunteer program; civic outreach and engagement • Work closely senior leadership, includes board, families, legislators, and civic leaders • Implemented graphic standard and “design templates” for marketing and communications materials; improved efficiencies resulting in cost savings • Created and manage search engine optimization plan (PPC campaign); targeted campaign generated 59% of all traffic to Oak Hill domains from 2007 to 2009; during the same timeframe, new visitors increased 80%; online giving increased 60%; web viewers took action to donate • In 2010, Oak Hill domain traffic increased to 75%; overall visibility increased with all Oak Hill domains; web viewers took action to sign up for events • In 2011, expanded online ad campaign to include niche programs; drive online donations through marketing programs; implemented Ambassador program including e-news Show less
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Association of Fundraising Professionals (AFP Global)
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United States
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Non-profit Organizations
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1 - 100 Employee
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Member
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2006 - 2012
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Public Relations Society of America (PRSA)
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United States
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Public Relations and Communications Services
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200 - 300 Employee
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Member
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2005 - 2011
Public Relations Society of America (CT Chapter)
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Marketing and Social Media Committee
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2009 - 2010
Hartford, Connecticut Area Served on Marketing Committee to promote Race for the CURE event at Bushnell Park; assisted with Social Media. Volunteer on race day in the Donations Tent
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CREC
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United States
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Education Administration Programs
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700 & Above Employee
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Fundraising Events Volunteer
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2006 - 2010
Hartford, Connecticut Area Served on PFA (Parents and Friends Association) for four years; committee member for 25th Anniversary Gala Celebration held on 6/10-12/10; raised $65,000 to benefit students at the arts academy.
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Connecticut Children's
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United States
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Hospitals and Health Care
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700 & Above Employee
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Fundraising Volunteer
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2002 - 2006
Hartford, Connecticut Area Volunteered to fundraise for the premeir children's hospital in Connecticut; brought new fundraising program called Peter Pan Birthday Club to hospital.
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Education
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Rensselaer Polytechnic Institute
MBA, Marketing -
Curry College
BA, Psychology and Socio-Cultural Studies