Elle Asiedu
Co-Founder at The Re-Seasoning Coalition- Claim this Profile
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Topline Score
Bio
Julia M.
I loved joining forces with Ellen on content strategy, concept development, production, and story editing. She has great instincts, clear creative vision, and thoughtful attention to detail. I really enjoyed the collaboration and I’m excited to follow her future accomplishments.
Jack Taylor
Working with Ellen at Mediaplanet, I was impressed by her people skills, professionalism, creativity and organizational ability - a winning combination that meant she oversaw the execution of continually high quality campaigns, consistently taking a detail-oriented approach. She was a great colleague and business leader, that any organization would be lucky to have on their team.
Julia M.
I loved joining forces with Ellen on content strategy, concept development, production, and story editing. She has great instincts, clear creative vision, and thoughtful attention to detail. I really enjoyed the collaboration and I’m excited to follow her future accomplishments.
Jack Taylor
Working with Ellen at Mediaplanet, I was impressed by her people skills, professionalism, creativity and organizational ability - a winning combination that meant she oversaw the execution of continually high quality campaigns, consistently taking a detail-oriented approach. She was a great colleague and business leader, that any organization would be lucky to have on their team.
Julia M.
I loved joining forces with Ellen on content strategy, concept development, production, and story editing. She has great instincts, clear creative vision, and thoughtful attention to detail. I really enjoyed the collaboration and I’m excited to follow her future accomplishments.
Jack Taylor
Working with Ellen at Mediaplanet, I was impressed by her people skills, professionalism, creativity and organizational ability - a winning combination that meant she oversaw the execution of continually high quality campaigns, consistently taking a detail-oriented approach. She was a great colleague and business leader, that any organization would be lucky to have on their team.
Julia M.
I loved joining forces with Ellen on content strategy, concept development, production, and story editing. She has great instincts, clear creative vision, and thoughtful attention to detail. I really enjoyed the collaboration and I’m excited to follow her future accomplishments.
Jack Taylor
Working with Ellen at Mediaplanet, I was impressed by her people skills, professionalism, creativity and organizational ability - a winning combination that meant she oversaw the execution of continually high quality campaigns, consistently taking a detail-oriented approach. She was a great colleague and business leader, that any organization would be lucky to have on their team.
Credentials
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Food Handler Certification
Toronto Public Health
Experience
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The Re-Seasoning Coalition
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Canada
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Food and Beverage Services
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1 - 100 Employee
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Co-Founder
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Aug 2020 - Present
Just like a good cast iron skillet, the Canadian foodservice industry needs to be re-seasoned regularly for optimum performance, innovation, and talent acquisition/retention. This transformative change requires sectors across the foodservice industry to commit to disrupting racist frameworks, overturning oppressive policies, and reconstructing their organizations for a more diverse, inclusive, and equitable future. Learn how you can get involved at https://thereseasoning.org/. Just like a good cast iron skillet, the Canadian foodservice industry needs to be re-seasoned regularly for optimum performance, innovation, and talent acquisition/retention. This transformative change requires sectors across the foodservice industry to commit to disrupting racist frameworks, overturning oppressive policies, and reconstructing their organizations for a more diverse, inclusive, and equitable future. Learn how you can get involved at https://thereseasoning.org/.
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Creator, Product Developer
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Jul 2017 - Aug 2023
Creating versatile tools to help you love your natural beauty. For us, by us. Creating versatile tools to help you love your natural beauty. For us, by us.
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Pelmorex Corp
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Canada
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Information Services
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100 - 200 Employee
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Client Strategist
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Jan 2022 - Mar 2023
-Developed strategic RFP recommendations for 5 and 6-figure client campaigns across the food & beverage, auto, travel, finance, and retail industries -Collated insights and builds compelling stories based on raw data gathered from proprietary tools and platforms - Proactively created custom content opportunities for clients based on demonstrated pain points and industry trends -Worked cross-functionally with sales partners, designers, account managers, and editorial & sponsorship leads to propose and execute client programs Key clients: -Rexall -Ducks Unlimited Canada -Tim Hortons -Canadian Blood Services > Pelmorex representative/Member of Super Club, a community of rising leaders within the marketing world with diversity and inclusion at its core, created by David Rusli of Publicis Media and Janice Liu of Magnet Digital and Consulting. Show less
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BLACK FOODIE
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United States
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Advertising Services
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1 - 100 Employee
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COO and Editor-in-Chief
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Jul 2017 - Nov 2021
-Transitioned company from being events-based to a creative agency -Reviewed all business activities inline with company mission, vision, and values-Built strategy to facilitate partnerships with brands, small businesses, influencers, and non-profit organizations-Developed social media guidelines to improve community engagement and growth-Provided thought leadership content for various platforms-Spearheaded organizational re-structuring for efficiency and efficacy-Organized local and national campaigns that resonate with target audiences and build brand recognitionClients:InteracSkipTheDishesDestination CanadaLA TourismKrogerTillamook+ moreKey events/projects:BLACK FOODIE Week '20, '21The BLACK FOODIE Battle social/digital seriesThe BF Guide to Los AngelesThe BF Guide to Halifax, Montreal, VancouverBLACK FOODIE x Google Web CreatorsBLACK FOODIE's Great Taste of Ontario Show less
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Operations and Social Media Manager
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Mar 2017 - Aug 2018
-Implemented organizational structure and project management strategy to streamline business-Organized and built sponsorship collateral for in-person events-Developed social media calendar and a scheduling process to help grow the audience by 44% over 8 monthsKey events/projects:Jollof WarsINJERA + CHILLDoubles vs PattiesGarnish NYE
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Mediaplanet
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Sweden
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Advertising Services
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300 - 400 Employee
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Content and Production Manager
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Feb 2018 - Apr 2019
-Managed multi-disciplinary and hybrid Production team for greater success, cohesion, and collaboration -Reviewed and/or copyedited every article published as part of a Mediaplanet Canada campaign -Directed, produced, and provided on-set expertise for all client video shoots -Engineered and led Editorial Kick-off Meetings; creative brainstorming sessions that provided Project Managers with campaign themes, target audiences, and 10-15 editorial ideas to be pitched to clients -Trained ~25 Project Managers on new production processes to support earlier campaign submission and better client relationship management -Collaborated with Lead Designer to develop internal learning materials to support Project Managers -Maintained an excellent working relationship with publishing partners from TorStar, National Post, and Maclean's to ensure the final leg of the production process ran smoothly -Managed the production department budget and prepared quarterly finance reports for the Production Director Show less
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Beehive Design Toronto
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Design Services
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Content Strategist
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Jun 2016 - Jan 2018
-researched and created strategic approaches for new business development -improved company optics through writing and editing presentations and RFP copy -developed case studies for previous and ongoing projects to more effectively communicate company abilities -managed project timelines and workflow processes to ensure completion and client satisfaction -researched and created strategic approaches for new business development -improved company optics through writing and editing presentations and RFP copy -developed case studies for previous and ongoing projects to more effectively communicate company abilities -managed project timelines and workflow processes to ensure completion and client satisfaction
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RealDecoy
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Canada
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Internet Publishing
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1 - 100 Employee
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Marketing Intern
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May 2015 - Aug 2015
-designed and developed marketing and service briefs for company software -researched, conceptualized and created marketing products for new services -prepared monthly web and social media metrics and sales reports -composed content and updated site pages on realdecoy.com -compiled information and wrote case studies for company projects -created a short form case study template for future project summaries -collaborated with Tenzing and other Oracle partners to organize and create marketing products for a client meet and greet -planned, organized, and created written and graphic content for spring webinar including email invitations, slide decks, LinkedIn advertisements Show less
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KidSport Canada
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Marketing Coordinator
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Jan 2015 - Apr 2015
-worked within deadlines and towards sales goals to plan and design marketing materials -created flyers, posters and sponsorship handouts to help promote Kidsport Ottawa's annual interregional spring hockey tournament -drafted letters and created sales pitches to solicit charitable donations for the organization -provided input on promotional materials and strategies -worked within deadlines and towards sales goals to plan and design marketing materials -created flyers, posters and sponsorship handouts to help promote Kidsport Ottawa's annual interregional spring hockey tournament -drafted letters and created sales pitches to solicit charitable donations for the organization -provided input on promotional materials and strategies
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Canada Revenue Agency
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Canada
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Individual and Family Services
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1 - 100 Employee
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Junior Communications Officer
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Sep 2014 - Mar 2015
-created and edited news releases, media lines and other internal documents -created various communications products to supplement Agency-wide campaigns -wrote video scripts to align with various campaign targets -created and edited news releases, media lines and other internal documents -created various communications products to supplement Agency-wide campaigns -wrote video scripts to align with various campaign targets
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Service Canada
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Government Administration
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700 & Above Employee
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Junior Marketing Officer
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Jan 2014 - Aug 2014
-worked with internal operations and the Communications Policy of the Government of Canada (Accessibility, Official Languages, Federal Identity Program, etc) -reviewed strategies, tactical plans, social media content strategy, analytics within Marketing in the Public Sector -responded to enquiries received through the Service Offerings for Youth social media channels -developed social media content for current campaigns and to generate traffic to the Service Offerings for Youth blog through Facebook, Twitter and website blog posts -conducted social media monitoring and the development of recommendations of shareable other government department content as part of outreach -wriote and edited web content inline with web renewal recommendations Show less
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Junior E-Communications Advisor, travel.gc.ca
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Jun 2013 - Aug 2013
-engaged over 140,000 Twitter impressions through the creation and execution of a strategic social media campaign to help mitigate consular issues -drafted and disseminated emergency related and casual Facebook posts and tweets to Canadian travellers abroad -comprehensively completed web analytics reports using the appropriate analytic databases including Google Analytics, Tweet Reach, Crowdbooster and Facebook Insights -prepared reports for various government divisions using web metrics -reviewed partner websites for content and created and presented new engagement and collaborative social media opportunities Show less
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Education
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2011 - 2015
University of Ottawa / Université d'Ottawa
Honours Bachelor of Arts (B.A.), major in Communications, minor in Business Adminstration -
2020 -
BrainStation
Certificate, Digital Marketing
Community
