Tony Conde
National Category Manager Spirits, Beer & Ciders at Ultra Liquors at Ultra Liquors- Claim this Profile
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English Native or bilingual proficiency
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Portuguese Citizen & Passport Native or bilingual proficiency
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Afrikaans Full professional proficiency
Topline Score
Bio
Chris O'Rourke
I have worked with Tony for over eight years now. From the beginning Tony has been an outright professional. He has a vast knowledge of the BWS category in South Africa and keeps a close eye on Globel trends. A very honest and hard working person always on hand to offer help others.
Jeremy Briscoe
Tony is widely respected in the liquor industry in South Africa. I worked with Tony over a few years and learnt a great deal from him during this time. He has a great work ethic and is always looking for new ways to drive increased performance and to stay one step ahead of the game. Tony is a team player and his subordinates enjoy working for him and respect him a great deal.
Chris O'Rourke
I have worked with Tony for over eight years now. From the beginning Tony has been an outright professional. He has a vast knowledge of the BWS category in South Africa and keeps a close eye on Globel trends. A very honest and hard working person always on hand to offer help others.
Jeremy Briscoe
Tony is widely respected in the liquor industry in South Africa. I worked with Tony over a few years and learnt a great deal from him during this time. He has a great work ethic and is always looking for new ways to drive increased performance and to stay one step ahead of the game. Tony is a team player and his subordinates enjoy working for him and respect him a great deal.
Chris O'Rourke
I have worked with Tony for over eight years now. From the beginning Tony has been an outright professional. He has a vast knowledge of the BWS category in South Africa and keeps a close eye on Globel trends. A very honest and hard working person always on hand to offer help others.
Jeremy Briscoe
Tony is widely respected in the liquor industry in South Africa. I worked with Tony over a few years and learnt a great deal from him during this time. He has a great work ethic and is always looking for new ways to drive increased performance and to stay one step ahead of the game. Tony is a team player and his subordinates enjoy working for him and respect him a great deal.
Chris O'Rourke
I have worked with Tony for over eight years now. From the beginning Tony has been an outright professional. He has a vast knowledge of the BWS category in South Africa and keeps a close eye on Globel trends. A very honest and hard working person always on hand to offer help others.
Jeremy Briscoe
Tony is widely respected in the liquor industry in South Africa. I worked with Tony over a few years and learnt a great deal from him during this time. He has a great work ethic and is always looking for new ways to drive increased performance and to stay one step ahead of the game. Tony is a team player and his subordinates enjoy working for him and respect him a great deal.
Credentials
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Culture Connections for Leaders
WalmartMay, 2012- Oct, 2024 -
Massmart Corporate University - Breakthrough Leadership Programme 2012
Massmart
Experience
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Ultra Liquors
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Retail
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1 - 100 Employee
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National Category Manager Spirits, Beer & Ciders at Ultra Liquors
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Feb 2018 - Present
•Develop and execute strategies per category, whilst utilizing frequent updates from changing market dynamics. • Leadership and management of the merchandise team to effectively deliver results. • Ensuring that the correct ranges of stock is procured (aligned to the category strategy) to maximize profitability, increase sales and improve market share. • Develop and execute advertising and promotion programme. • Manage stock levels to budgetary requirements with specific emphasis on days stock cover, improving stock turns and service levels. • Management of auto replenishment to optimize stock efficiencies. • Ensure improvements in all levels of supply chain. • Improve Operating Income thorough the effective management of ad hoc collections, shrinkage collections, rebates, advertising, vendor mix and profitability. • Develop strategic relationships with vendors through the structuring of business plans for improved profitability, improved stock productivity and growth in market share. • Ensure Ultra is competitively priced on all advertised, and non-advertised lines. • Ensure adherence to all labelling and advertising requirements. • Measurement and control of all budgets, including sales, margin, stock, operating income and expenses. Show less
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Makro SA
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Spain
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Manufacturing
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1 - 100 Employee
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Merchandise Manager for Spirits,Beers & Ciders Nationally for Makro owned by Walmart International
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Jun 2011 - Feb 2018
Develop and execute a category sourcing strategy aligned with short,medium & long term business objectives.Manage a team of Buyers in executing against the strategy whilst ensuring a healthy relationship with the stores/suppliers that are served• Market intelligence • Supplier Management • Conduct negotiations with suppliers • Determine overall procurement approach for spirits,beers and ciders categories nationally• Develop appropriate Plans and guide the development of Commodity sourcing strategies• Select and manage suppliers,contract finalisation,supplier development and projects • Analyse demand requirements based on historical & market trends & advise suppliers accordingly • Recommend alternatives regarding products,suppliers and sourcing strategies • Prepare strategies for presentation to Massmart Liquor Forums • Lead & guide evaluation process of complex negotiations• Handling JBP’s(Joint Business Plans)with assistance of Nielsens/Aztec with top suppliers • Benchmark actual numbers with opposition performance via BMI /Nielsens / Aztec • Manage and proactively identify supplier relationships(incl supplier evaluations, negotiations)• Conduct supplier performance reviews & report on supplier performance• Form part of the negotiation processes for highly complex and globally sourced commodities• Develop the capabilities of the Buyers reporting to me• Facilitating the transfer of best practices & continuous improvement processes for buyers• Take responsibility for the effective performance and development of all reporting staff • Develop and manage the team’s outputs whilst Mentoring and coaching staff where required Show less
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National Category Manager Liquor Makro Headoffice
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Aug 2007 - Jun 2011
FMCG, Retail & Wholesale : National Buying• Ensure that sales budgets are met for spirits, beer and ciders• Ensure that margin budgets are met, by managing prices and discounts nationally and at stores. • Also entails negotiating with suppliers for best deals and prices daily to be competitive.• Choosing and handling range in stores, all products listed and delisted chosen by me for group.• Category management and price points set by me for division.• Promotion concepts and bonus buys determined by me for divsion.• New store layouts, buyins and range selection handled by me from headoffice for my categories.• Vendor negotiations and trading terms done yearly by me for my categories.• Management,leadership and development of staff.• Handling of all planograms for spirits, beers and ciders and ensure right space allocated to KVI.• Use of SAP, BW, am a SAP super user• Stock Management-Stock replenishment & procurement, ensure aged stock is minimized.• Promotion management, personally do all broadsheets and catalogues for Makro • Direct Imports & private labels. • Ensuring Merchandising standards are maintained. Show less
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General Merchandise Executive
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Jan 2007 - Aug 2007
Promoted from Liquor Executive to General Merchandise Executive at Makro Silverlakes.Was great exposure to wide diversified field of retail business. In that you were dealing from paint, Electronics, Clothing, Stationary, Multi Media etc.It was helping me develop my career into going into General Management of a Makro Store. Reason for leaving I was approached by Makro Headoffice to join them and become Senior Category Buyer for Makro Nationally for categories Spirits / Beers and Ciders. Show less
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Makro Liquor Executive Stores @ Woodmead /Silverlakes/ Wonderboom
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Aug 2002 - Jul 2007
Liquors store Executive in different Makro stores NationallyFMCG, Retail & Wholesale (Retail) Stores worked at for Makro Makro Springfield / Makro Wonderboom (opened store) / Makro Woodmead / Makro Silverlakes(opened store)I was then promoted as Liquor Executive at Makro Silverlakes to General Merchandise Executive.
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Picardi Rebel
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1 - 100 Employee
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Regional Manager KZN
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Jan 1997 - Jun 2002
FMCG, Retail & Wholesale : Regional Management During this time working for Picardi Rebel I was studying part time to complete my bachelor of Technology Degree Business Management, as well as completing my Advanced Business Program. While I was employed at Picardi Rebel I was head hunted and recruited by Makro as I completed my studies and joined them to further my career in 2002. FMCG, Retail & Wholesale : Regional Management During this time working for Picardi Rebel I was studying part time to complete my bachelor of Technology Degree Business Management, as well as completing my Advanced Business Program. While I was employed at Picardi Rebel I was head hunted and recruited by Makro as I completed my studies and joined them to further my career in 2002.
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Education
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1999 - 2002
Durban University of Technology
Bachelor of Technology Degree Business Management, Business Administration and Management -
1999 - 2001
Durban University of Technology
Advanced Business Programme ABP, Management -
1993 - 1996
Durban University of Technology
National Diploma, Human Resource manager -
1988 - 1992
Pinetown Boys High School
Matric, Matric Exemption
Community
