Product Manager

• Jul 2021 - Present

Chief Operating Officer

• Dec 2019 - Jul 2021

As COO at a start up my role is hugely varied from day to day. A highlight has been working with an external dev agency to prototype and launch our first SaaS product, AdMonitor.io .Other areas of my remit include business strategy, technology selection, purchase and roll out, budget planning, recruitment, staff and client training, supplier relations, new business and team leadership. As COO at a start up my role is hugely varied from day to day. A highlight has been working with an external dev agency to prototype and launch our first SaaS product, AdMonitor.io .Other areas of my remit include business strategy, technology selection, purchase and roll out, budget planning, recruitment, staff and client training, supplier relations, new business and team leadership.

Head Of Media

• Apr 2018 - Dec 2019

As head of media I defined our media buying services and go-to-market, helping to land a number of new clients. I led the media team from an operational standpoint, coordinating the collaboration of testing and defining best practice, standardising our output and wider knowledge sharing. Beyond my direct role responsibilities I input to many elements of agency operations, a highlight being the delivery of an agency wide resourcing platform and process. As head of media I defined our media buying services and go-to-market, helping to land a number of new clients. I led the media team from an operational standpoint, coordinating the collaboration of testing and defining best practice, standardising our output and wider knowledge sharing. Beyond my direct role responsibilities I input to many elements of agency operations, a highlight being the delivery of an agency wide resourcing platform and process.

Group Business Director Paid Performance

• Jun 2017 - Apr 2018

Ecselis is a digital performance specialist agency within the Havas Media Group.My role is to define and develop Ecselis’ paid media product and proposition, identifying client needs and aligning with opportunities created from emerging technologies and continued innovation. I am deeply involved in new business, both owning digital performance requests and supporting wider agency teams on cross channel responses. I am responsible for raising awareness and building Ecselis’ reputation across the industry and within Havas.Key Achievements:- Key new business wins- Launch of Ecselis Native solution in the UK- Improved the understanding of Ecselis’ proposition internally across Havas- Public speaking at thought leadership events

Managing Partner

• May 2015 - May 2017

I lead iCrossing’s London Client Group. A team of around 60 experts across a range of disciplines, Paid Media, SEO, Content, Affiliate, Account Management, Research and Insight, to deliver market leading, award winning digital marketing campaigns.My remit is broad and varied, including directly developing clients’ strategies, building senior relationships, commercial negotiations, owning P&L, finding operational efficiencies, new business, and line managing a senior team. I am ultimately measured on client satisfaction, retention and growth, and profitability. I strongly believe all are a product of consistently producing excellent, insightful work for our clients.

Acting Head of Media

• Apr 2016 - Nov 2016

I lead a team of 26 media specialists across paid search, display, paid social and affiliate. To ensure that our offering remains market leading and innovative I foster a communicative and collaborative environment, where ideas are shared and success is celebrated. By harnessing the team’s collective intelligence and creativity we are able to rapidly innovate and consistently delight our clients.

Director of Paid Search

• Feb 2012 - Apr 2015

Leader of the Paid Search product and team of 16 specialists. Cross channel strategic lead on tier one client accounts including Apple Store EMEA, Harveys Furniture and Ann Summers - Led the development of iCrossing’s paid search product, defining best practice and process- Own the agency relationship with Google- Member of the adwords advisory council, providing direct feedback to product managers to steer development- Member of Google’s Mobile leadership council- Input to development of internal tools, liaising with the US dev team- Respond to RFIs, preparing for and attending pitches, and setting commercials for new media clients.- Lead on-going assessment of campaign management solutions, selecting the most appropriate tools for each client.- A public representative of the iCrossing media team, speaking at public and private events- Created and implemented a behaviour framework for the media team to encourage ownership of outputs and foster innovation.

Paid Search Strategist

• Aug 2010 - Feb 2012

• Responsible for strategic management of accounts, their day to day performance and wider strategic direction.• Primary operational contact for clients both day to day and at strategic planning and review meetings.• Line manager for a team of 4 search analysts.• Running and planning campaigns in multiple verticals, languages and countries.• Created and delivered training materials to the wider team and clients.• Developed forecasting templates and automated reporting tools.• Lead search forecasting & developed in house training and tools to support this• Supported new business including pitch attendance and preparation, account audits and RFI input.

Senior Online Marketing Executive

• Apr 2010 - Aug 2010

Ran online marketing activity for a number of products including the Shine night walk and elements of the direct giving campaigns.Managed agency contacts for display and paid search.Provided SEO recommendations for the main CRUK site and subsidiaries Ran online marketing activity for a number of products including the Shine night walk and elements of the direct giving campaigns.Managed agency contacts for display and paid search.Provided SEO recommendations for the main CRUK site and subsidiaries

Campaign Manager

• Feb 2007 - Feb 2008