Tina Lu

Marketing Executive at McAllister Olivarius
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • Chinese Native or bilingual proficiency
  • Cantonese Native or bilingual proficiency
  • Taiwanese Native or bilingual proficiency
  • English Full professional proficiency

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Credentials

  • Certificate in Professional Digital Marketing
    CIM | The Chartered Institute of Marketing
    Jan, 2023
    - Oct, 2024
  • Digital Marketing Techniques
    CIM | The Chartered Institute of Marketing
    Jan, 2023
    - Oct, 2024
  • Planning Campaigns
    CIM | The Chartered Institute of Marketing
    Oct, 2022
    - Oct, 2024
  • Applied Marketing
    CIM | The Chartered Institute of Marketing
    Mar, 2022
    - Oct, 2024
  • CIM Affiliate Professional Member
    CIM | The Chartered Institute of Marketing
    Feb, 2023
    - Oct, 2024
  • CIM Affiliate Studying Member
    CIM | The Chartered Institute of Marketing
    Aug, 2021
    - Oct, 2024

Experience

  • McAllister Olivarius
    • United Kingdom
    • Legal Services
    • 1 - 100 Employee
    • Marketing Executive
      • Oct 2021 - Present

      Key responsibilities: produce digital assets, analytical reports and Marketing plans, handle Chinese publicity, provide administrative support to the marketing team; provide translation and investigative assistance to the legal team on cases with Chinese-speaking clients.

    • Marketing and Legal Analyst
      • Oct 2020 - Oct 2021

      Key responsibilities: produce digital assets, handle Chinese publicity, provide administrative support to the marketing team; provide translation and investigative assistance to the legal team on cases with Chinese-speaking clients.

    • Marketing and Legal Administrative Assistant
      • Oct 2019 - Oct 2020

  • Apple Daily Limited
    • Hong Kong
    • Newspaper Publishing
    • 1 - 100 Employee
    • Reporter (International and China desk)
      • Aug 2015 - Sep 2017

      Key responsibilities: write video scripts for international and China news, write animation scripts, produce Cantonese and Mandarin voiceovers, conduct interviews. Key responsibilities: write video scripts for international and China news, write animation scripts, produce Cantonese and Mandarin voiceovers, conduct interviews.

  • 晴報 – 創科大時代
    • Hong Kong
    • Newspaper Publishing
    • 1 - 100 Employee
    • Reporter (International and China desk)
      • Sep 2014 - May 2015

      Key responsibilities: write international and China news in Chinese. Key responsibilities: write international and China news in Chinese.

  • Equal Opportunities Commission
    • Hong Kong
    • Public Policy Offices
    • 1 - 100 Employee
    • Public Relations Intern
      • Jun 2014 - Sep 2014

      Key responsibilities: assist with preparations and executions of local and global PR events (e.g. regional consultation to support law-making processes, EU conference to promote LGBTI rights), support production of a radio programme to promote equality in all areas. Key responsibilities: assist with preparations and executions of local and global PR events (e.g. regional consultation to support law-making processes, EU conference to promote LGBTI rights), support production of a radio programme to promote equality in all areas.

  • Manpower
    • United States
    • Staffing and Recruiting
    • 700 & Above Employee
    • Event Assistant
      • Oct 2012 - May 2014

      Key role: usher at global exhibitions. Key role: usher at global exhibitions.

  • Up2U Magazine
    • Reporter
      • Oct 2011 - Feb 2013

      Key responsibilities: pitch topics to editors, contact interviewees, conduct interviews, write articles, take photographs for articles. Key responsibilities: pitch topics to editors, contact interviewees, conduct interviews, write articles, take photographs for articles.

  • Scholastic
    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Summer Intern
      • Jun 2011 - Aug 2011

      Key responsibility: data entry. Key responsibility: data entry.

Education

  • CIM | The Chartered Institute of Marketing
    Certificate in Professional Digital Marketing, Merit
    2022 - 2023
  • University of Birmingham
    Master of Arts - MA, International Relations (Diplomacy)
    2017 - 2018
  • Hong Kong Shue Yan University
    Bachelor of Arts - BA, Journalism and Mass Communication
    2011 - 2015

Community

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