T.J. Crosby, MBA
Chief Executive Officer at Concrete Careers- Claim this Profile
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Bio
Experience
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Concrete Careers
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United States
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Executive Search Services
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1 - 100 Employee
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Chief Executive Officer
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Jun 2023 - Present
Atlanta Metropolitan Area Serving the concrete industry for 47 years, focused on management and executive search placements.
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HOMEFIT
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Wellness and Fitness Services
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1 - 100 Employee
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CEO Emeritus & Advisor
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2017 - Present
Birmingham, Alabama, United States As my family and full-time career responsibilities increased, I proactively stepped back into an advisory position in support of the other Co-Founder and President.
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CEO, Co-Founder
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2013 - 2017
Birmingham, AL I leveraged my business acumen and entrepreneurial skills to launch this personal training consulting firm on a part-time basis, serving high-net-worth (HNW) clients. I directed the day-to-day operations while growing the business from $0 revenue to $300K+ annually with clients throughout AL, GA, and FL. As the business owner, I managed strategic planning, credit, financials, payroll, and business development. Select contributions include: ➣ Recruited, hired, and trained a… Show more I leveraged my business acumen and entrepreneurial skills to launch this personal training consulting firm on a part-time basis, serving high-net-worth (HNW) clients. I directed the day-to-day operations while growing the business from $0 revenue to $300K+ annually with clients throughout AL, GA, and FL. As the business owner, I managed strategic planning, credit, financials, payroll, and business development. Select contributions include: ➣ Recruited, hired, and trained a team of 15 with clients placed within 24 hours of signing a new contract agreement. ➣ Consistently grew client base and overall revenue MoM and YoY. COMPANY PROFILE • Provides clients with the personal attention of a professional fitness trainer or yoga instructor in the comfort of their own home or office.
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Sylvan Road Capital LLC
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United States
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Real Estate
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100 - 200 Employee
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Chief Human Resources Officer
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Jan 2023 - Jun 2023
Atlanta Metropolitan Area
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Vice President, Head of Human Resources
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Apr 2022 - Dec 2022
Atlanta Metropolitan Area
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FirstKey Homes
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United States
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Real Estate
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400 - 500 Employee
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Sr. Director, Head of Talent Experience
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2021 - 2021
Atlanta, Georgia, United States I earned my second promotion to provide executive HR leadership across the organization through a talent-centric strategy and a focus on employee experience and engagement. I lead the development and implementation of the employee experience strategy and initiatives to create a consistent and exceptional employee experience. My scope of accountability also included establishing and monitoring employee experience Key Performance Indicators (KPIs) and identifying trends, and then… Show more I earned my second promotion to provide executive HR leadership across the organization through a talent-centric strategy and a focus on employee experience and engagement. I lead the development and implementation of the employee experience strategy and initiatives to create a consistent and exceptional employee experience. My scope of accountability also included establishing and monitoring employee experience Key Performance Indicators (KPIs) and identifying trends, and then recommending priorities to improve performance, retention, and employee engagement. Select contributions include: ➣ Improved turnover from 34.5% to 20% in 2020 and 18% through early 2021 by implementing multiple life-cycle surveys and instituting “skip-level meetings” to uncover employee pain points. ➣ Featured in “Top Workplaces” list in Atlanta area in 2020 Annual Atlanta Journal Constitution (Business section). COMPANY PROFILE • A leading provider of single-family rental homes nationwide, striving to improve the quality of living for renters across America.
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Sr. Director, Head of Talent Acquisition
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2019 - 2021
Atlanta, GA In 2019 I earned my first promotion while with FirstKey Homes to lead a 25-person talent acquisition department while confronted with strategic challenges that included significant recruiting costs and leadership’s loss of trust in the function. Within two years I transformed the talent acquisition department from a fully outsourced (RPO) recruiting team to a smaller internalized recruiting team, while maintaining quality of hire and 30-to-40-day time-to-fill. Additional select… Show more In 2019 I earned my first promotion while with FirstKey Homes to lead a 25-person talent acquisition department while confronted with strategic challenges that included significant recruiting costs and leadership’s loss of trust in the function. Within two years I transformed the talent acquisition department from a fully outsourced (RPO) recruiting team to a smaller internalized recruiting team, while maintaining quality of hire and 30-to-40-day time-to-fill. Additional select contributions include: ➣ Decreased annualized costs $2.5M, including a nearly $600K reduction in outside agency expenses. ➣ Implemented diversity and inclusion practices, including pre-hire assessments to reduce selection bias, video-based candidate screening to reveal candidate potential, and transparent promotion opportunities to encourage a more diverse candidate pool. ➣ Launched the employee experience function, deploying employee life-cycle surveys and related engagement actions, revamping performance management, implementing an annual talent review, and increasing employee communication. These changes have already produced improvements in employee engagement and turnover.
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Human Resources Director, Operations
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2017 - 2019
Atlanta, GA I was recruited to FirstKey Homes in 2017 to support operations, construction, and legal departments through 300% growth that included the company expanding from seven to 20 locations which required the recruitment and hiring of 25 senior executives to join the leadership team. As the HR Director, Operations, I oversaw and managed a small, two-person HR generalist team. Select contributions include: ➣ Equipped the organization to meet or exceeded targeted operating metrics… Show more I was recruited to FirstKey Homes in 2017 to support operations, construction, and legal departments through 300% growth that included the company expanding from seven to 20 locations which required the recruitment and hiring of 25 senior executives to join the leadership team. As the HR Director, Operations, I oversaw and managed a small, two-person HR generalist team. Select contributions include: ➣ Equipped the organization to meet or exceeded targeted operating metrics by Q1 of 2019, including 95% occupancy for all properties. ➣ Spearheaded a comprehensive restructuring of the operations department compensation structure and redesigned the incentive plans for operations employees.
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YP, The Real Yellow Pages®
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United States
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Advertising Services
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700 & Above Employee
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Sr. HR Business Partner
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2016 - 2017
Birmingham, AL As a Senior HRBP, I served as a trusted HR leader for 600 employees across four offices, counseled 100 involuntary terminations, investigated 30 employee complaints, facilitated nine separate reductions-in-force, and managed one acquisition transition. During my tenure, I was also recognized as the acting Chief of Staff, leading many transformation initiatives. Select contributions include: ➣ Established and rolled out a four-day workweek and flex schedules for staff. ➣… Show more As a Senior HRBP, I served as a trusted HR leader for 600 employees across four offices, counseled 100 involuntary terminations, investigated 30 employee complaints, facilitated nine separate reductions-in-force, and managed one acquisition transition. During my tenure, I was also recognized as the acting Chief of Staff, leading many transformation initiatives. Select contributions include: ➣ Established and rolled out a four-day workweek and flex schedules for staff. ➣ Partnered with the SVP of Inside Sales to develop a contemporary culture and a transparent policy governance process while also providing executive leadership coaching that focused on enhanced employee engagement behaviors. ➣ Decreased employee turnover from 75% to 45% in one year, while YoY sales performance improved. COMPANY PROFILE • Formerly AT&T Interactive and AT&T Advertising Solutions, YP launched in May 2012, bringing the two companies together. YP’s flagship consumer brands include the popular YP® app and yp.com, which are used by nearly 60M consumers each month in the US and The Real Yellow Pages® directory. Show less
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Truist Insurance Holdings, LLC
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United States
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Insurance
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200 - 300 Employee
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Vice President, Regional Employee Relations Manager
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2013 - 2016
Birmingham, AL Joining BB&T Insurance Holdings as the Vice President, Regional Employee Relations Manager, I was hired to provide strategic HR leadership to 3,000 employees in 38 states, with more than 500 managers across three distinct companies within the BB&T Insurance Services portfolio. I was specifically challenged to establish and implement the BB&T culture and structure throughout the newly merged organizations. Select contributions include: ➣ Drove the successful transition of… Show more Joining BB&T Insurance Holdings as the Vice President, Regional Employee Relations Manager, I was hired to provide strategic HR leadership to 3,000 employees in 38 states, with more than 500 managers across three distinct companies within the BB&T Insurance Services portfolio. I was specifically challenged to establish and implement the BB&T culture and structure throughout the newly merged organizations. Select contributions include: ➣ Drove the successful transition of all three organizations away from functioning as distinct HR teams, to common BB&T HR support under my leadership, while developing strong working relationships with key executives. ➣ Led HR through eight acquisitions/mergers, one company divestiture, 119 involuntary terminations, 26 employee complaint investigations, numerous FMLA/workers’ compensation-related leaves of absence; and facilitated 21 separate reductions-in-force. ➣ Played a critical role in limiting the organizations to four legal actions and three EEOC charges over three years. COMPANY PROFILE • Truist Insurance Holdings is the sixth largest insurance broker in the US and seventh largest in the world, is a wholly owned subsidiary of Truist Bank. The company offers highly consultative risk management services and nearly all types of coverage, including personal, small business, corporate, employee benefits, and life and health. Show less
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Waffle House, Inc.
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United States
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Restaurants
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700 & Above Employee
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Regional Human Resources Director
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2010 - 2013
Gadsden, AL In 2010 I was onboarded as an HR leader within this newly established region that consisted of 500+ employees across 25 stores. I collaborated with the Regional VP to reorganize the management structure; refocused time and resources on staff training, development, and performance management. Select contributions include: ➣ Increased management retention from 50% to 80% in two years while reducing annual talent acquisition costs $98K, resulting in a higher-capacity management team… Show more In 2010 I was onboarded as an HR leader within this newly established region that consisted of 500+ employees across 25 stores. I collaborated with the Regional VP to reorganize the management structure; refocused time and resources on staff training, development, and performance management. Select contributions include: ➣ Increased management retention from 50% to 80% in two years while reducing annual talent acquisition costs $98K, resulting in a higher-capacity management team that grew profits 48%. ➣ Implemented talent management programs focused on leadership development; increased percentage of managers holding a bachelor’s degree from 35% to 66% (16 percentage points higher than the company average). ➣ Recruited, hired, and developed four Human Resource Specialists that delivered significant improvement in the quality of hourly employees and reduced turnover 12%. COMPANY PROFILE • $1.3B American restaurant chain with 2,100 locations in 25 states across the US. Show less
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Marketing Director
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2008 - 2010
As the Marketing Director, I cultivated and maintained relationships with other investment professionals in Alabama, Florida, Georgia, and Tennessee, marketing to those professionals to generate client referrals. COMPANY PROFILE • Benefit Professionals provides third-party administration and record-keeping services for qualified and non-qualified corporate retirement and benefit plans.
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Education
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Auburn University
Master of Business Administration - MBA -
Jacksonville State University
Bachelor of Science - BS, Business Management