Experience

ROF Group
• Kuwait
• Food and Beverage Retail
• 1 - 100 Employee
• Head of Marketing Department

  • May 2022 - Present

ROF group F&B
• Head of Marketing Department

  • May 2022 - May 2023


Johnson & Johnson

• Law Practice
• 1 - 100 Employee

• Brand Activation Manager

  • Feb 2018 - Mar 2020

  Build and maintain a calendar of brand activation events for the team Best in class activation execution Activation budget control and ROI measurement Trade activation of POSM (permanent and temporary) and events Analyze success of previous campaigns Educate consumers about the product (through brand activations) MSL deployment and co-ordination Responsible for Newly launched products Local competitor insight Support the regional shopper team to deliver Perfect store and premium presence of brand Coach and train promoters on category, brand information and competition offerings/promotions Market share understanding and suggesting corrective actions aligned with commercial and shopper Support forecasting (promotion) process to improve Analyzing STT performance by brand to monitor brand performance in the market Monitor implementation of pricing strategy and report on competitor prices changes Manage BTL and local sponsorship activities with the support of regional (budget and execution) Show less



Ali Abdul Wahab Al Mutawaa

• Kuwait
• Retail
• 700 & Above Employee

• Marketing Manager for Sports & Fashion

  • Sep 2016 - Oct 2017

   Defines and manages full year marketing plans ensuring delivery against targets, on time, on budget and within respective brand guidelines.  Creates annual and seasonal marketing calendars in close cooperation with Brand Managers  Defines annual advertising media mixes  Ensures that brand proposition is integrated into all marketing activities  Works closely with brand teams to ensure that marketing activities supports the overall revenue growth targets of the brand.  Responsible for artwork development, advertising, promotions, catalogues and magazines  Collaborates with Corporate Marketing to ensure alignment with company guidelines and to optimize expenditure.  Works closely with host brands and Brand Managers developing marketing activities to grow sales and further enhance the brands in the market  Responsible for establishing 3rd party relationships with media, agencies, event management, sports clubs etc.  Briefs agencies on creative development and amendments  Defines appropriate promotional approaches and develops appropriate material in collaboration with CMD.  Develops distribution strategies for marketing materials.  Reviews quality of marketing materials, and provides feedback to Production team.  Responsible for market research, insight and database  Reviews brand and competitor marketing activities, identifies market challenges/opportunities and makes recommendations to act.  Connects with stores and Customer Care to understand consumer engagement with the brand  Develop programs for driving acquisition of customer names, supporting Customer Care team in the development of customer database  Identifies events and partnerships that reflect brand positioning and support marketing objectives  Builds Annual PR Plans as part of overall marketing plan.  Works and manages cross functionally with other teams and functions to ensure the efficient implementation of marketing initiatives.  Show less



Azadea Group

• United Arab Emirates
• Retail
• 700 & Above Employee

• Head of Marketing

  • Feb 2014 - Feb 2016

  Strategic annual Marketing Planning, annual budgeting and execution Responsible for Digital and social campaigns Direct contact with regional and local Media/PR agencies to develop media and PR plans for each brand PR events and opening events Manage daily communication with stores/external partners to ensure proper implementation of Promotions Maintain strong relationships with concerned parties while establishing a robust relationship with Franchisors Competition & post event reports Develop and implement creative marking concepts that will support the brand, generate revenues and Drive traffic to the stores thru specific in store activation for each brand Guide and recommend to the media agency on the media touch points and suggested budgets for each. Guide and recommend to the PR agency the strategy to be followed for each brand and the suggested budget Responsible for yearly budget allocation for each brand Responsible for PR events Responsible for opening events Manage day-to-day communication with stores/external partners to ensure proper implementation of Promotions and lead relationships with media partners Ensure all marketing plans/campaigns are in line with the marketing calendar and strategy set by the Marketing Manager/ Brand owner in order to ensure brand image standardization Stay up to date with the Market and online trends relevant to the brand to ensure that campaigns and Promotions are relevant within each market with an optimal commercial return Set up and implement a timetable of promotions and activities in support of the brand, plans and Campaign Maintain strong relationships with concerned parties while establishing a robust relationship with Franchisers to assure a deeper understanding of brands and their directions at the best possible cost Monitor the implementation/ impact of marketing campaigns and promotions to ensure maximum Return on investments(post event report) Show less



Union Trading Company

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Oct 2009 - Dec 2013

   Strategic Planning, Budgeting and executing of the annual marketing plan for UTC.  Monthly planning and developing of concept/idea for each monthly promotion/ sales activity.  .Promotion planning involves mechanic and implementation guidelines.  Responsible for design concept (Marketing Collaterals) development for each monthly promotion/sales activity.   Coordinate all sales activities and promotion with Operation manager and the showroom managers.  Work closely with the brand managers and Operation Manager to ensure the marketing activity supports. The revenue growth(by developing an action plan for each promotion/sales activity)  Review the effectiveness of the Marketing Plan and identify the learning from each campaign.  Monitor and analyze monthly and yearly sales(Average Monthly Transaction, number of transaction and sale)  Forecast monthly sales ( based on sales trend, special seasons or activities or new products)  Adjust the Annual Marketing Plan as necessary to ensure each Division achieves its budgeted sales targets.  New Product Launches: Such New Product, New Collection or New Showroom Opening.  Plan and develop strategic plan for product campaigns and launches in order to achieve the desired target.  Liaise with the Advertising Agency for new campaigns or product launch( brief and continuous follow up to ensure high standard delivery)  Responsible to liaise with the advertising agency to execute all requested job orders within high standards (BTL and ATL).  To develop awareness of the UTC brand among consumers and UTC's business partners thru various marketing channels(Website, SMS, Fliers, Convention)  Develop company communication and plans for PR events across the group ensuring consistency of branding and significant and correct content for all type of communications.  To represent the company when required at Public Relations / media events. Show less



McDonald's Corporation

• Food and Beverage Services
• 1 - 100 Employee

• Marketing Supervisor

  • Jul 2007 - Oct 2009

   Execution of the yearly marketing calendar (significant managing and coordination with the region to order, receive and deliver Marketing Collaterals when needed).  Responsible for the coordination and implementation of the marketing campaigns For adult audience( manage and coordinate the ordering, printing and delivery of Marketing Collaterals when needed)  Responsible for the coordination between the operation department and the marketing department  Responsible for social, community sponsorships ( Formulate, direct and coordinate all related activities)  Balancing the budget ( Verifying and updating the Marketing Spending)  Responsible for all regional communications  Responsible for communicating marketing reports( Competition report, sales tracking report) to the region  Responsible for the media coordination(ATL, BTL Marketing Collateral)  Coordination with the advertising agency ( to execute and deliver Marketing Collateral when necessary) Show less