Overview

At ROF Group, we are an umbrella holding company that owns and operates a portfolio of successful food and beverage brands - CAF Coffee, Wachamean, Musahab, MyOhMy, and Happy Ellie. Established in December 2016, ROF Group has rapidly expanded its presence in the industry, with locations in Kuwait and multiple countries across the Middle East, including the UAE, Egypt, Oman, Bahrain, and Qatar. Our portfolio of brands includes CAF Coffee, which was launched in December 2016, followed by Wachamean in September 2019, Musahab in September 2021, MyOhMy in February 2022, and Happy Ellie, established in 2023. At ROF Group, we pride ourselves on offering our customers the highest quality food and beverage experiences. Our continued success has enabled us to expand our operations globally. We are excited to announce that we will soon open locations in Sweden, KSA, the USA, and Iraq. Committed to providing exceptional service and an unparalleled customer experience, join us on our journey to redefine the food and beverage landscape.