Susan Lee Colby
Co-founder|Co-Chief Creative Officer at Grace Creative LA- Claim this Profile
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Bio
Marcia Zellers
Susan is a visionary creative and leader. She had the foresight long before the current age conversation that women 50+ are being under- and wrongly-served by marketers and needed an agency that understands them. I always loved listening to Susan's insights about this audience, and no one does branding and creative that speaks to them better than Grace Creative. She's also a super nice person, a great collaborator, and a caring founder. She's created a wonderful culture at Grace where everyone is heard, respected, and treated with dignity. Working with her and the Grace team was one of the most enjoyable experiences of my career. If your brand targets women 50+, you should talk to Susan.
Whitney Gosden
We really enjoyed working with the Grace Creative team for our menopause brand, Kindra. We worked with them on a video ad used for customer acquisition on Facebook, as well as a lifestyle photo shoot. Susan, Kathy and Jennifer were so knowledgeable about our target demographic of women 45-65, and always gave us great insights and feedback as we launched our company. Grace Creative was able to stay within our startup's tight budgets and create work that delivered on our briefs and helped us build our brand. - Whitney Gosden Co-Founder & Head of Marketing, Kindra
Kathy Van Ness
Susan Colby from Grace Creative is one of the best marketing leaders I have worked with in some time. It is not only that she knows how to deliver ideas, concepts, and deep brand messaging. She understands the fine line of marketing and performance which, is the reason she became our agency of record for the Golden Door.
Marcia Zellers
Susan is a visionary creative and leader. She had the foresight long before the current age conversation that women 50+ are being under- and wrongly-served by marketers and needed an agency that understands them. I always loved listening to Susan's insights about this audience, and no one does branding and creative that speaks to them better than Grace Creative. She's also a super nice person, a great collaborator, and a caring founder. She's created a wonderful culture at Grace where everyone is heard, respected, and treated with dignity. Working with her and the Grace team was one of the most enjoyable experiences of my career. If your brand targets women 50+, you should talk to Susan.
Whitney Gosden
We really enjoyed working with the Grace Creative team for our menopause brand, Kindra. We worked with them on a video ad used for customer acquisition on Facebook, as well as a lifestyle photo shoot. Susan, Kathy and Jennifer were so knowledgeable about our target demographic of women 45-65, and always gave us great insights and feedback as we launched our company. Grace Creative was able to stay within our startup's tight budgets and create work that delivered on our briefs and helped us build our brand. - Whitney Gosden Co-Founder & Head of Marketing, Kindra
Kathy Van Ness
Susan Colby from Grace Creative is one of the best marketing leaders I have worked with in some time. It is not only that she knows how to deliver ideas, concepts, and deep brand messaging. She understands the fine line of marketing and performance which, is the reason she became our agency of record for the Golden Door.
Marcia Zellers
Susan is a visionary creative and leader. She had the foresight long before the current age conversation that women 50+ are being under- and wrongly-served by marketers and needed an agency that understands them. I always loved listening to Susan's insights about this audience, and no one does branding and creative that speaks to them better than Grace Creative. She's also a super nice person, a great collaborator, and a caring founder. She's created a wonderful culture at Grace where everyone is heard, respected, and treated with dignity. Working with her and the Grace team was one of the most enjoyable experiences of my career. If your brand targets women 50+, you should talk to Susan.
Whitney Gosden
We really enjoyed working with the Grace Creative team for our menopause brand, Kindra. We worked with them on a video ad used for customer acquisition on Facebook, as well as a lifestyle photo shoot. Susan, Kathy and Jennifer were so knowledgeable about our target demographic of women 45-65, and always gave us great insights and feedback as we launched our company. Grace Creative was able to stay within our startup's tight budgets and create work that delivered on our briefs and helped us build our brand. - Whitney Gosden Co-Founder & Head of Marketing, Kindra
Kathy Van Ness
Susan Colby from Grace Creative is one of the best marketing leaders I have worked with in some time. It is not only that she knows how to deliver ideas, concepts, and deep brand messaging. She understands the fine line of marketing and performance which, is the reason she became our agency of record for the Golden Door.
Marcia Zellers
Susan is a visionary creative and leader. She had the foresight long before the current age conversation that women 50+ are being under- and wrongly-served by marketers and needed an agency that understands them. I always loved listening to Susan's insights about this audience, and no one does branding and creative that speaks to them better than Grace Creative. She's also a super nice person, a great collaborator, and a caring founder. She's created a wonderful culture at Grace where everyone is heard, respected, and treated with dignity. Working with her and the Grace team was one of the most enjoyable experiences of my career. If your brand targets women 50+, you should talk to Susan.
Whitney Gosden
We really enjoyed working with the Grace Creative team for our menopause brand, Kindra. We worked with them on a video ad used for customer acquisition on Facebook, as well as a lifestyle photo shoot. Susan, Kathy and Jennifer were so knowledgeable about our target demographic of women 45-65, and always gave us great insights and feedback as we launched our company. Grace Creative was able to stay within our startup's tight budgets and create work that delivered on our briefs and helped us build our brand. - Whitney Gosden Co-Founder & Head of Marketing, Kindra
Kathy Van Ness
Susan Colby from Grace Creative is one of the best marketing leaders I have worked with in some time. It is not only that she knows how to deliver ideas, concepts, and deep brand messaging. She understands the fine line of marketing and performance which, is the reason she became our agency of record for the Golden Door.
Credentials
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WBE
WBENCMar, 2021- Sep, 2024
Experience
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Grace Creative LA
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United States
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Advertising Services
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1 - 100 Employee
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Co-founder|Co-Chief Creative Officer
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Jun 2015 - Present
As a co-founder, I do it all from big ideas to flexible budgets. From digital, video, and social campaigns to direct mail, print, and outdoor. From integrated marketing campaigns to blog content, and salon events. Favorite accomplishments include a successful multi-year brand campaign launched with Annie Leibovitz for Golden Door, named the #1 Destination Spa in the World by Conde Nast Traveler. And most recently, a disruptive social campaign #AgeisNOTjustaNumber, that is an anthem of pride for women over 50 gaining momentum among women female founders over 50. Learn in the About section above. Show less
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Co-Founder | Girls Gone 50
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Jan 2018 - Present
We are women who don't believe age defines us. We are women who believe substance is the new sexy. We are women who are kicking ass, not sitting on them. We are older and bolder. We are Girls Gone 50. https://www.girlsgone50.com
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ColbyCreative
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Advertising Services
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1 - 100 Employee
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President & Creative Director
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Oct 2008 - Jul 2014
Strategic marketing and creative development for independent schools or non-profits who are in need of more clearly defining, developing, and communicating their niche to their target audience. Market research. Strategic marketing plan development. Identity development. Creative development and production of viewbooks, websites, fundraising materials, communication vehicles with a consistent, long-term branding focus. Current & past clients include: Multiple Pre-K through 8 independent schools in the Southern California area, an all-girls Catholic High School in the Pasadena area, a special education middle school in West Los Angeles, and a national college housing organization. Show less
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Crazy Cat Lady
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United Kingdom
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Founder, President, Creative Director
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1990 - 1995
Founded & created a mail-order company of high-end products for cats and cat owners with an international following. Branded & developed the Crazy Cat Lady mail-order brochure concept, developed a high-profile marketing and PR campaign, designed and sourced original products for cats. Crazy Cat Lady was featured in the New York Times, LA Times, Wall St. Journal, a one hour TBS special on Cats, and Entertainment Tonight among many, many others. Founded & created a mail-order company of high-end products for cats and cat owners with an international following. Branded & developed the Crazy Cat Lady mail-order brochure concept, developed a high-profile marketing and PR campaign, designed and sourced original products for cats. Crazy Cat Lady was featured in the New York Times, LA Times, Wall St. Journal, a one hour TBS special on Cats, and Entertainment Tonight among many, many others.
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Freelance Copywriter
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1989 - 1992
Agencies contracted by: Team One Advertising, Chiat/Day Advertising, Ogilvy & Mather, Dentsu/USA Advertising, Dailey & Associates & others Agencies contracted by: Team One Advertising, Chiat/Day Advertising, Ogilvy & Mather, Dentsu/USA Advertising, Dailey & Associates & others
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BBDO Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Copywriter
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1988 - 1989
Accounts: Apple Computer, Coldwell Banker Accounts: Apple Computer, Coldwell Banker
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Della Femina Advertising
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Advertising Services
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1 - 100 Employee
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Copywriter
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1986 - 1987
Accounts: Isuzu Motor Corp., Carl's Jr., KCET-TV Accounts: Isuzu Motor Corp., Carl's Jr., KCET-TV
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TBWA\Chiat\Day
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Advertising Services
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Copywriter
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1984 - 1986
Accounts: Apple Computer, Nissan Motor Corp., Yamaha Motorcycles, Pizza Hut Accounts: Apple Computer, Nissan Motor Corp., Yamaha Motorcycles, Pizza Hut
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Education
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University of California, Davis
Bachelor of Arts, International Relations