Experience

Directive

• Spain
• Advertising Services

• Director, Demand Generation

  • Oct 2023 - Present

  Austin, Texas, United States



Exit Five

• United States
• Media Production
• 1 - 100 Employee

• Member

  • Jul 2023 - Present

  The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com


EverCommerce
• United States
• Software Development
• 500 - 600 Employee
• Senior Director of Marketing

  • Nov 2022 - Jul 2023


TBT: The Basketball Tournament

• Spectator Sports
• 1 - 100 Employee

• VP of Marketing

  • Oct 2020 - Oct 2022

  The Basketball Tournament (TBT) is a single-elimination, winner-take-all event featured on ESPN. TBT combines the highest stakes format in the world with an open tournament model to yield a fun, underdog-driven sporting event that breaks down many of the business-related barriers that exist in professional sports.


Lavin Entrepreneurship Center
• United States
• Higher Education
• 1 - 100 Employee
• Mentor

  • Sep 2019 - Aug 2021


Verse.io

• United States
• Internet Publishing
• 1 - 100 Employee

• Chief Marketing & Success Officer

  • Jun 2019 - Apr 2020

  Greater San Diego Area Verse closes the conversion gap between sales and marketing by engaging, qualifying, and nurturing leads with two-way, AI+human-powered conversations. • Led internal team and company through full re-brand from Agentology to Verse during second half of 2019 • Defined new go-to-market strategy as Verse pivoted out of Real Estate and into new vertical markets while also shifting from SMB to targeting mid-market customers • Selected to also lead the Customer Success team and implement a… Show more Verse closes the conversion gap between sales and marketing by engaging, qualifying, and nurturing leads with two-way, AI+human-powered conversations. • Led internal team and company through full re-brand from Agentology to Verse during second half of 2019 • Defined new go-to-market strategy as Verse pivoted out of Real Estate and into new vertical markets while also shifting from SMB to targeting mid-market customers • Selected to also lead the Customer Success team and implement a new customer journey and “white glove” approach • Collective changes produced a dramatic increase in mid-market customer acquisition and revenue while driving revenue churn down (0% or less for new cohort since Nov. 2019) Show less



ThriveHive

• United States
• Advertising Services
• 1 - 100 Employee

• VP Marketing

  • Jan 2019 - May 2019

  Greater Boston Area ThriveHive helps businesses take charge of their growth by combining human guidance with easy-to-use technology to make marketing easy, effective, and affordable. • Recruited to build growth marketing team for fast-growing SaaS and service company • Drove revenue from marketing for managed services to 3x YoY results in 2018 while also doubling SaaS marketing ARR to $3.2M by year-end. • Responsible for driving lead volume and quality to align and scale with sales teams spread across… Show more ThriveHive helps businesses take charge of their growth by combining human guidance with easy-to-use technology to make marketing easy, effective, and affordable. • Recruited to build growth marketing team for fast-growing SaaS and service company • Drove revenue from marketing for managed services to 3x YoY results in 2018 while also doubling SaaS marketing ARR to $3.2M by year-end. • Responsible for driving lead volume and quality to align and scale with sales teams spread across multiple geographies and product areas • Developed close partnerships with sales, sales operations, brand marketing and product teams, including a transition to lead events, brand, design, and PR during 2018

• Senior Director, Demand Generation

  • Jan 2018 - Jan 2019

  Greater Boston Area



Main Street Hub

• Technology, Information and Internet
• 1 - 100 Employee

• Director, Marketing

  • Sep 2014 - Nov 2017

  Austin, Texas Area Main Street Hub is the voice for 10,000+ local businesses across the United States. Acquired by GoDaddy in 2018. • Directed strategy and implementation of a new, dedicated inbound leads sales team in Q3 2016, leading to record team revenue and significant gains in efficiency for each rep. • Drove monthly qualified leads from ~900 per month in Q4 2014 to 1,600+ by Q2 2016 • Led end to end redesign of website to create clean, simple interface with engaging brand tone • Built and led… Show more Main Street Hub is the voice for 10,000+ local businesses across the United States. Acquired by GoDaddy in 2018. • Directed strategy and implementation of a new, dedicated inbound leads sales team in Q3 2016, leading to record team revenue and significant gains in efficiency for each rep. • Drove monthly qualified leads from ~900 per month in Q4 2014 to 1,600+ by Q2 2016 • Led end to end redesign of website to create clean, simple interface with engaging brand tone • Built and led team which drove monthly customer acquisition from marketing from 12% to over 25% between Sept. 2014 and April 2016 (with 20 reps vs. total team of ~400 reps) Show less



Business.com Media, Inc

• United States
• IT Services and IT Consulting

• GM - Lead Generation & VP - Operations

  • Jul 2012 - Apr 2014

  Carlsbad, CA • P&L responsibility lead generation business, from both paid & affiliate marketing and operations teams to sales results and platform management • Produced 50% run-rate revenue growth in lead generation, from $4.2M to $6.3M, in one year via team and strategic alignment and expansion into new vertical markets • Led team in end-to-end rebuild of customer acquisition and user experience, from page design and platform functionality to sales and marketing strategies and execution



BuyerZone & Approved Index

• VP Product Marketing, Commercial Director

  • Jun 2004 - Jul 2012

  Waltham, MA and London, UK Founded in 1992, BuyerZone has a network of over 8,000 sellers across more than 100 product and service categories. Acquired by Reed Business Information in 2008. • Directed UK-based lead generation business along with all user acquisition and product marketing for BuyerZone in the US. Responsible for $28M total revenue and 200+ categories • Led team of seven direct reports and 45 staff members, including paid and organic search marketing, email marketing, landing page design, sales… Show more Founded in 1992, BuyerZone has a network of over 8,000 sellers across more than 100 product and service categories. Acquired by Reed Business Information in 2008. • Directed UK-based lead generation business along with all user acquisition and product marketing for BuyerZone in the US. Responsible for $28M total revenue and 200+ categories • Led team of seven direct reports and 45 staff members, including paid and organic search marketing, email marketing, landing page design, sales, development and call center teams Prior positions: VP, Product Management (2009-2012) Senior Director (2008-2009) Director, Category Management (2007-2008) Senior Category Manager (2006-2007) Category Manager (2004-2006) Show less



The Boston Celtics

• Marketing/Operations Analyst - MBA Intern

  • Jan 2004 - May 2004

  Developed the Celtics' first strategic sales territories via statistical analysis of season ticket-holders relative to regional population and demographics, and created detailed segmentation of the fan base utilizing the Scarborough Research tool



Endeca

• United States
• Software Development
• 1 - 100 Employee

• Marketing MBA Intern

  • Jun 2003 - Aug 2003

  Conducted primary market research into enterprise search software utilization and presented analysis regarding target client budgets, desired functionality, brand perceptions, and decision-maker profiles to senior management



Next Jump, Inc

• United States

• Project Manager

  • Jun 1999 - Mar 2002

  Initially recruited to join team in Somerville, MA that developed e-commerce sites for SMBs; directed launch process from procurement to roll-out for 20 clients. Promoted to establish and manage a new Chicago office focused on the sales, design, production and delivery of a hybrid print and online product distributed to 80,000 corporate employees in our first year.



Towers Perrin

• Analyst

  • Jun 1998 - Jun 1999

  Managed financials for multiple consulting projects via quantitative and qualitative analysis of complex range of benefits programs, including medical, dental, vision, and 401(k) plans



City Year Boston

• United States
• Education Administration Programs
• 1 - 100 Employee

• Corps Member

  • Aug 1993 - Jun 1994

  Worked as part of 12 member team on a variety of community service oriented projects. Our main project was tutoring at the Condon elementary school in South Boston.