Experience

Loud & Clear Marketing, LLC

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Relations

  • May 2023 - Present

  Loud & Clear Marketing helps businesses grow. We look at your entire marketing picture and strategically position you to tell your story - loud & clear. From branding and messaging, to PR that raises your profile, to digital and social solutions, we take an integrated approach to your marketing efforts, so you can stand out amongst the crowd. The world is changing, and we're always finding new tools to help with effectiveness, but the principles of strong branding and brand awareness remain the… Show more Loud & Clear Marketing helps businesses grow. We look at your entire marketing picture and strategically position you to tell your story - loud & clear. From branding and messaging, to PR that raises your profile, to digital and social solutions, we take an integrated approach to your marketing efforts, so you can stand out amongst the crowd. The world is changing, and we're always finding new tools to help with effectiveness, but the principles of strong branding and brand awareness remain the foundation of what we do. Want to know more? Give us a call! Show less



Washington Episcopal School

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jan 2020 - Apr 2023

  Bethesda, MD During my tenure as a member of the school leadership team, I led strategic communications and marketing initiatives to support enrollment goals. Notable accomplishments include: • Achieving historic enrollment levels with a 16% increase in total enrollment and a 25% rise in new students during the regular admissions cycle. • Cultivating a more engaged school community and reducing student attrition by 26%. • Enhancing the school’s digital presence and social media channels… Show more During my tenure as a member of the school leadership team, I led strategic communications and marketing initiatives to support enrollment goals. Notable accomplishments include: • Achieving historic enrollment levels with a 16% increase in total enrollment and a 25% rise in new students during the regular admissions cycle. • Cultivating a more engaged school community and reducing student attrition by 26%. • Enhancing the school’s digital presence and social media channels, resulting in a fourfold increase in IG followers and a 400% increase in website referrals from social media. • Improving communication through a redesigned weekly e-newsletter, which saw a 25% increase in open rates. • Successfully introducing a personalized video campaign that contributed to a 25% increase in yield during the spring admissions cycle. • Gaining recognition for the school’s response to the pandemic, earning the distinction of being the "Private School that Did the Best Job with Distance Learning." • Reimagining the faculty webpage, leading to its ascent to the second most visited page on the website following a thoughtful redesign. My tenure was defined by a commitment to innovation, data-driven decision-making, and collaboration, all aimed at achieving the school’s shared goals. Show less



Baltimore School for the Arts

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jul 2016 - Dec 2019

  I oversaw media relations, digital and print communications, social media, and brand management in support of the school's fundraising foundation. Notable accomplishments include: • Securing prominent national media placements for the world premiere of the documentary "Raw Tuba" • Leading all marketing initiatives for the newly created Saul Zaentz High School Film Festival • Increasing Giving Tuesday revenue from 5k to 57k over the course of four cycles • Managing… Show more I oversaw media relations, digital and print communications, social media, and brand management in support of the school's fundraising foundation. Notable accomplishments include: • Securing prominent national media placements for the world premiere of the documentary "Raw Tuba" • Leading all marketing initiatives for the newly created Saul Zaentz High School Film Festival • Increasing Giving Tuesday revenue from 5k to 57k over the course of four cycles • Managing the school’s crisis communications and public advocacy efforts in response to the BCPS budget gap in 2016-2017 • Leading a multi-channel communications strategy to announce the launch of the new Film Department • Creating a new monthly e-newsletter to keep the community and donors informed of the school's events and accomplishments • Overseeing the website redesign of www.bsfa.org; author of all written content upon launch • Placing stories with The Daily Beast, CBS Evening News, Baltimore magazine, The Baltimore Sun, The Baltimore Business Journal, local TV stations, The Afro, and WYPR, among other outlets; spokesperson for the school Show less



Goucher College

• United States
• Higher Education
• 400 - 500 Employee

• Director of Marketing Communications

  • Jun 2012 - Jul 2016

  I developed and executed multi-channel marketing and branding strategies for the college with a focus on increasing undergraduate recruitment and fundraising efforts. During my tenure, • I managed a collaborative team of 4. • I worked with graphic design team to develop and produce original, visually-compelling marketing communications materials, ensuring quality, creativity, and cost-efficiency in high-pressure, short turnaround situations. • I wrote, edited, and managed the… Show more I developed and executed multi-channel marketing and branding strategies for the college with a focus on increasing undergraduate recruitment and fundraising efforts. During my tenure, • I managed a collaborative team of 4. • I worked with graphic design team to develop and produce original, visually-compelling marketing communications materials, ensuring quality, creativity, and cost-efficiency in high-pressure, short turnaround situations. • I wrote, edited, and managed the production of all the school’s external communications, including brochures, postcards, emails, flyers, invitations, programs, the president’s newsletter, video scripts, and more. • I managed $150,000 advertising budget; placed digital, print, and radio ads; developed all advertising creative. • Developed and implemented multiple in-house search (Google AdWords) and social media advertising strategy; 3% CTR on social media campaigns. • I wrote and edited executive communications; developed and executed bimonthly Notes From the President newsletter to build relationships with new president (50%+ open rates for all of Goucher’s audiences). • I drove email open rates up 50% by adjusting date/send times. • I conceived of faculty messaging campaign for prospective students that resulted in 50-83% open rates, depending on the major of the prospective students. Show less



Choral Arts Society of Washington

• United States
• Music
• 1 - 100 Employee

• Communications Manager

  • 2010 - 2012

  I managed all public relations, advertising, social media, promotions, and marketing initiatives for the Choral Arts Society of Washington. During my tenure: • I increased overall ticket sales revenue by 33%; increased the number of subscriptions by 35.7%; increased the number of new subscriptions by 300%. • I managed a $175,000 annual marketing budget. • I executed the strategic branding campaign for Norman Scribner’s final season as maestro, i.e., The Legacy Season. • I… Show more I managed all public relations, advertising, social media, promotions, and marketing initiatives for the Choral Arts Society of Washington. During my tenure: • I increased overall ticket sales revenue by 33%; increased the number of subscriptions by 35.7%; increased the number of new subscriptions by 300%. • I managed a $175,000 annual marketing budget. • I executed the strategic branding campaign for Norman Scribner’s final season as maestro, i.e., The Legacy Season. • I was the lead copywriter on all advertising and marketing collateral across platforms: broadcast, print, online, social media, direct mail, and web content. • I researched and brought PatronManager CRM (based on SalesForce platform) to the organization. • I served as the staff liaison for a young professionals group and helped coordinate its events. • I leveraged earned media to assist with advertising dollars and placed stories with The Atlantic, Washington Post, Washington Life, WAMU, Bisnow, WETA, Washington City Paper, Washingtonian, Washington Business Journal, and others. Show less



The John F. Kennedy Center for the Performing Arts

• United States
• Performing Arts
• 500 - 600 Employee

• Manager of Communications and Outreach/VSA

  • 2007 - 2009

  I was responsible for media relations, marketing, and strategic partnerships. During my tenure: • I restructured media-targeting strategies and coordinated media buys. • I wrote marketing plans, ad copy, press releases, fact sheets, briefing notes, and more. • I served as a communications consultant for the affiliate network, offering strategies on how to increase visibility • I prepared senior leadership for media interviews. • I served as staff liaison… Show more I was responsible for media relations, marketing, and strategic partnerships. During my tenure: • I restructured media-targeting strategies and coordinated media buys. • I wrote marketing plans, ad copy, press releases, fact sheets, briefing notes, and more. • I served as a communications consultant for the affiliate network, offering strategies on how to increase visibility • I prepared senior leadership for media interviews. • I served as staff liaison for external fundraising campaigns, coordinating event logistics and overseeing collateral production. • I introduced the organization to a NYT reporter, who wrote the organization's first NYT story in many, many years. • I placed stories with the Associated Press, The Washington Post, the New York Post, NPR and more. Show less



Multiple

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Journalist

  • 2000 - 2007

  I worked as a staff member or freelancer at a number of media outlets: The NewsHour with Jim Lehrer, The Washington Times, Insight Magazine, The DCist, UPI, The LAist, and The Scotsman, among others. At the time, I was one of the youngest editorial writers in the history of The Washington Times. I also attended both 2000 political conventions and assisted with live web broadcasting.