Stefani Lawin

Co-Founder at Indie Beauty Brokers
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Contact Information
us****@****om
(386) 825-5501
Location
Boulder, Colorado, United States, US

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Credentials

  • National Women's Business Enterprise Certification
    WBENC
    Jan, 2021
    - Oct, 2024

Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Co-Founder
      • Apr 2018 - Present

      Full service brand management and beauty brokerage business. We place independent beauty brands in national retailers in the United States - Scout, sign, strategize and consult indie beauty brands (domestic and international) for placement into national US retail locations. Typically oversee 10 active brands at once - Actively manage brands in locations such as Target, CVS, Whole Foods, Navy Exchange, etc. Products are typically carried in 500-3600 locations per retailer - Familiar with managing vendor portals, 3rd party distributors, and the ins and outs of managing brands throughout the entire cycle of their retail partnership. Work with the retailer to secure key marketing and educational opportunities to grow the brand’s presence and sales in each channel - Worked with national US retailer to find brands that fit into specific category/product needs for exclusive multi-branded kits. Typical partnerships sell out of approx. 25k product kits in 3-day promotion Show less

    • United States
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Radio Personality
      • Sep 2001 - Oct 2016

      • Ability to execute 4-6 hour alternative rock format on-air shifts • Markets have included Denver, Honolulu, Phoenix, Grand Cayman Island, Virginia, and Sacramento • Ability to execute 4-6 hour alternative rock format on-air shifts • Markets have included Denver, Honolulu, Phoenix, Grand Cayman Island, Virginia, and Sacramento

    • United States
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Senior Manager, Sephora Curriculum Pro
      • Apr 2015 - Apr 2016

      Created all Sephora-focused Benefit trainings for free-standing and SiJCP channels. Created training materials and programs for entire US/CAD Benefit sales fleet (Macy's and Sephora). Also created materials/programs for US Sephora employees from Senior Artists, beginning and intermediate color/artistry training, and Sephora Education Leads and Store Directors. Attended, presented, and participated in all Sephora market meetings, 2-3 times a year. Created all Sephora-focused Benefit trainings for free-standing and SiJCP channels. Created training materials and programs for entire US/CAD Benefit sales fleet (Macy's and Sephora). Also created materials/programs for US Sephora employees from Senior Artists, beginning and intermediate color/artistry training, and Sephora Education Leads and Store Directors. Attended, presented, and participated in all Sephora market meetings, 2-3 times a year.

    • France
    • Retail
    • 700 & Above Employee
    • Skincare/Haircare Program Development Manager
      • Nov 2008 - Apr 2015

      • Program Development: Create and produce all skin and haircare training materials for 320+ stores (10,000+ employees) in the USA and Canada. Materials/trainings range from entry-level employees to the most elevated leaders in the fleet. Took on additional HR-related content creation, including creating Effective Meetings training attended by all Sephora corporate employees.• Project Management: Implemented and oversaw all educational materials/trainings for the $6 million roll-out of Skincare iQ technology to all US and CAD doors in 2013. Technology boosted skin sales comp across the fleet.• Training and Facilitation: Train our team of field trainers to execute all skin and haircare training materials created. Created and facilitated multiple training sessions for senior level in-store positions including Personal Beauty Advisors and Senior Skincare Advisors. Trainings average 100+ participants and 10+ presenters over multiple days. Show less

    • Program Development Specialist: Skin and Haircare
      • Jun 2012 - Mar 2014

    • Planning and Communications Specialist - Sephora
      • Feb 2012 - Aug 2012

      • Written Communication: Successfully organized, edited, wrote, and compiled weekly and monthly Education messages and tasks that were sent directly to 300+ stores • Strategic Planning: Managed and updated multiple tasks and schedule orientated calendars within a 100+ person department.

    • Core Trainer
      • Jun 2010 - Feb 2012

      • Presentation Skills/Strategic Agility: Planned, facilitated, and managed weekly off-site training sessions across the USA. These sessions educated store employees on the basics of makeup and skincare. Completed over 50 sessions with each session having 60+ participants.

    • Brand Training Product Expert
      • Nov 2008 - Sep 2010

      • Innovation Management: Created and presented 4-6 hour training sessions for 75+ skin and color brands sold in Sephora to all employees in the Denver market (100+ people). Developed strong business relationships with the corporate office, store employees, and brand partners.

    • Cast member, Product Expert
      • Nov 2008 - May 2009

      • Field Experience: Assisted clients in a retail environment, demonstrated and modeled client service standards, experience with, and a full understanding of the Sephora concept.

Education

  • Hastings College
    B.A, Communications/Broadcasting and Theatre Arts
  • University of Ulster Coleraine, Northern Ireland
    journalism and theatre arts

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