Sourav Datta
Lecturer in Marketing at Bengal Institute of Business Studies- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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Bengali Native or bilingual proficiency
Topline Score
Bio
Ratna Deep Veeramachaneni
Sourav is a rising talent in the Market Research & Analytics world. As our team’s Product Marketer, he effortlessly juggled analytics and research for our Marketing and Business Development department (myself included). But his strengths go far beyond staying on top of our team’s needs and details. He proves his interest and drive in the field of research by meticulously planning and composing the data points collected, just like a seasoned subject matter expert. Working on going out of his way to deliver and look for outside-the-box opportunities for our organization has been the key trait of Sourav. Any Research and Analytics team would be lucky to have Sourav, and I can’t wait to see where the future takes him.
Peter Levey
Sourav is a highly engaging and enthusiastic member of any team. He worked well to quickly absorb and distil large amounts of information to build a more detailed picture of the market and environment. It was a pleasure working with him and the results were excellent.
Ratna Deep Veeramachaneni
Sourav is a rising talent in the Market Research & Analytics world. As our team’s Product Marketer, he effortlessly juggled analytics and research for our Marketing and Business Development department (myself included). But his strengths go far beyond staying on top of our team’s needs and details. He proves his interest and drive in the field of research by meticulously planning and composing the data points collected, just like a seasoned subject matter expert. Working on going out of his way to deliver and look for outside-the-box opportunities for our organization has been the key trait of Sourav. Any Research and Analytics team would be lucky to have Sourav, and I can’t wait to see where the future takes him.
Peter Levey
Sourav is a highly engaging and enthusiastic member of any team. He worked well to quickly absorb and distil large amounts of information to build a more detailed picture of the market and environment. It was a pleasure working with him and the results were excellent.
Ratna Deep Veeramachaneni
Sourav is a rising talent in the Market Research & Analytics world. As our team’s Product Marketer, he effortlessly juggled analytics and research for our Marketing and Business Development department (myself included). But his strengths go far beyond staying on top of our team’s needs and details. He proves his interest and drive in the field of research by meticulously planning and composing the data points collected, just like a seasoned subject matter expert. Working on going out of his way to deliver and look for outside-the-box opportunities for our organization has been the key trait of Sourav. Any Research and Analytics team would be lucky to have Sourav, and I can’t wait to see where the future takes him.
Peter Levey
Sourav is a highly engaging and enthusiastic member of any team. He worked well to quickly absorb and distil large amounts of information to build a more detailed picture of the market and environment. It was a pleasure working with him and the results were excellent.
Ratna Deep Veeramachaneni
Sourav is a rising talent in the Market Research & Analytics world. As our team’s Product Marketer, he effortlessly juggled analytics and research for our Marketing and Business Development department (myself included). But his strengths go far beyond staying on top of our team’s needs and details. He proves his interest and drive in the field of research by meticulously planning and composing the data points collected, just like a seasoned subject matter expert. Working on going out of his way to deliver and look for outside-the-box opportunities for our organization has been the key trait of Sourav. Any Research and Analytics team would be lucky to have Sourav, and I can’t wait to see where the future takes him.
Peter Levey
Sourav is a highly engaging and enthusiastic member of any team. He worked well to quickly absorb and distil large amounts of information to build a more detailed picture of the market and environment. It was a pleasure working with him and the results were excellent.
Credentials
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Inbound Marketing Certification
HubSpot AcademyAug, 2020- Oct, 2024 -
CMR Certification on Pediatric Nutrition in 2013
CMR Institute -
IC 38 Corporate Agent Certification (composite) from Insurance Institute of India in June,2018
Insurance Institute of India -
• AMFI Certified in April, 2018 for “NISM-Series-V-A: Mutual Fund Distributors Certification Examination” certified by NISM
National Institute of Securities Markets
Experience
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Bengal Institute of Business Studies
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India
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Education Administration Programs
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1 - 100 Employee
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Lecturer in Marketing
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Apr 2023 - Present
Marketing lecturer passionate about educating and inspiring future marketers. Responsible for delivering engaging lectures on Marketing Management, Consumer Behavior, Marketing of Financial Services, Personal Selling, Branding etc. Dedicated to fostering a dynamic learning environment that encourages critical thinking and practical application. Committed to staying up-to-date with industry trends and innovative teaching methodologies to provide students with valuable insights into the ever-evolving world of marketing. Open to collaborating with colleagues and industry professionals to enhance the learning experience. Show less
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Power Mech Projects Limited
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India
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Construction
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700 & Above Employee
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Marketing Business Development Manager
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Nov 2022 - Mar 2023
Directly reporting to President - Overseas Business Development Operations in Go to market strategy design, marketing strategy formulation & marketing communications design. Ensure overall Support to Identify & establish strategic business alliances/ tie-ups/ JVs with suitable business partners, resulting in deeper market penetration and expansion of services to complementary/ new sectors. Review to Bid/RFP for identifying scope of work and highlighting technical/non-technical deviations. Ensure to study of Technical Specifications and Tender Documents provided by the client. Attend Pre-Bid Meetings for the projects if required. Ensure overall Support to identify opportunities, risks and new growth areas in the organization’s existing lines of businesses. Spearhead & manage all social media marketing activities of the organisation. Ensure business growth, meet the business plan and achieve targets, through directing and managing business development activities to ensure their delivery. Coordinate with the heads of various business units and also their commercial teams to understand/ make any amendments to the strategy being followed by them. Coordinate with the heads of various business units, their commercial teams and project management teams to finalize the yearly business plan and also update the business plan on a monthly basis. Keep scouting for various opportunities in the market and keep forwarding them to the respective business units. Developing business relationship with key decision makers, negotiating, and driving large scale contracts closure. Execute call or first contact strategy and establish rapport or follow up with prospects; schedules, consultative meetings and presentations to obtain future business. Market research & analysis for both the external and internal competitive landscape, trends, opportunities for expansion, market size, key drivers & challenges, new industry development and standards etc. Show less
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Smiths Detection
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United Kingdom
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Security Systems Services
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700 & Above Employee
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Global Business Function- Product Marketing
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Jul 2021 - Jul 2022
Key responsibilities and accountabilities: · Supporting global divisional leadership team to do market Analysis and Intelligence sharing through market research, top-down & bottom-up analysis, iterative process with the sales functions, Business development and Marketing manager to have a better comprehension of the market · Support facilitation of internal workshops to capture the voice of the customer via Value proposition workshops globally to develop requirements for products · Ensure the marketing collateral is current and fit for purpose to support the Sales teams globally - work with the Marketing/communications team to structure the collateral in the marketing database and develop the use cases and collateral periodically to meet the needs of the Sales teams globally. Show less
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Britannia Industries Limited
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India
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Manufacturing
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700 & Above Employee
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Trade Marketing
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Jun 2021 - Aug 2021
Trade marketing in channel & category development through analysing of market research by ACNielsen & others Created an interactive model to determine the trade expenditure in focus brands/geographies/micro channel Setting up guard rails for base brands, model to determine right budget mix. Setting up templates for post evaluation of spends - efficacy understanding. Making spend process more scientific and balancing it to organizational focus areas. Ensure expenditure is happening at right Brand/geography/micro channel. Show less
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Skill Beyond Boundaries Ltd
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United Kingdom
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Human Resources Services
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1 - 100 Employee
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Lead Researcher
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Dec 2020 - Jan 2021
Responsible for gathering and analysing data on various organisations, their business categories, skill requirements, human capital and their key stake holders. Job details comprised of data collection, research, segregation, analysis, generating insight & support sales team with valid & useful information to create & convert leads. Responsible for gathering and analysing data on various organisations, their business categories, skill requirements, human capital and their key stake holders. Job details comprised of data collection, research, segregation, analysis, generating insight & support sales team with valid & useful information to create & convert leads.
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HDFC Bank
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India
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Banking
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700 & Above Employee
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Relationship Manager
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Feb 2018 - Mar 2019
Handling relationships of portfolios more than 50 Cr (INR) of high net worth customers through helping them to manage their accounts with right investments & timely service as per their need & simultaneously developing business for bank through diversified banking product mix such as Insurance, CASA, Deposits, credit cards, Forex etc. Handling relationships of portfolios more than 50 Cr (INR) of high net worth customers through helping them to manage their accounts with right investments & timely service as per their need & simultaneously developing business for bank through diversified banking product mix such as Insurance, CASA, Deposits, credit cards, Forex etc.
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Relationship Manager
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May 2017 - Jan 2018
Responsible for managing National Level Institutional Relationships (B2B) (Allahabad Bank, SREI Equipment Infrastructure, MAGMA Fincorp) of Kotak Life Insurance with credit life products. Spearheaded a team of 11 members of branch sales managers pan India. Managed monthly revenue of 3.5-4 Cr (INR) Responsible for managing National Level Institutional Relationships (B2B) (Allahabad Bank, SREI Equipment Infrastructure, MAGMA Fincorp) of Kotak Life Insurance with credit life products. Spearheaded a team of 11 members of branch sales managers pan India. Managed monthly revenue of 3.5-4 Cr (INR)
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Channel Sales & Marketing Executive
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Jul 2011 - Apr 2017
Responsible for demand generation through effective marketing & business development of Nestle's nutrition category product. Managed > 25 distributors & > 5000 outlet universe. 1) Manage city level marketing activities like BTL events, product promotions, customer relationship management, channel partner meeting in the specified cities across the following channels – institutes, grocery, chemist, sub-stockiest etc. 2) Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI 3) Strategic business communication contest winner of West Bengal & Orissa region 2017. 4) Won 1st prize in quarterly regional nestle product quiz in 2017 Show less
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Education
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Savitribai Phule Pune University
Master of Business Administration - MBA, Marketing -
2007 - 2011
West Bengal University of Technology, Kolkata
B.Tech, Biotechnology
Community
