Sophie Moscovici-Troyka
Business Operations & Strategy at Tezza- Claim this Profile
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Topline Score
Bio
Joe Andrews
There are few people I've worked with in my life that I've had more confidence in than Sophie. I worked closely with her on a number of product launches at Impossible Foods, and she was always extremely proactive in her communication and delivered on-time whenever she committed to doing something. Her bias for action and collaboration was much appreciated given the extremely cross-functional nature of our jobs, and she always brought a tremendous amount of energy and positivity to all of our interactions, even when the topics made that difficult. But more than just being a great marketing manager, she was devoted to the mission of Impossible Foods with her whole self and brought that into everything she did at the company. Basically, whenever Sophie got involved with something, I knew it would get done, and I knew it would get done well and in alignment with the values of our company, and I couldn't ask for much more than that.
Gili Lichtman Kurtz
I had the wonderful opportunity to work closely with Sophie during her short, yet extremely productive, internship at FairFly. During her time with us, Sophie took part in the sales efforts and played a key role in preparing for our industry's largest annual global conference by managing her own list of leads and successfully scheduling several live demos with potential large enterprise clients. Sophie effortlessly learned how to use Salesforce and wrote professional and high quality copy/content, both of which she used while managing her leads. Throughout her internship, Sophie accepted and owned all of her projects and tasks (from the menial & least "sexy" work to more complex and sensitive projects) with a smile on her face and a positive can-do attitude - this made it such a pleasure to work with her and gave me the confidence to trust her with more and more responsibilities, all of which she managed extremely professionally (and got the hang of very fast!). Although she wasn't technically an employee of the company, Sophie gave her heart and soul, and didn't think twice about staying past her required hours when she saw that more time was needed to achieve the end goal. I would highly recommend Sophie and am more than happy to provide a more in-depth reference if necessary. I know that Sophie will add a lot of value and positive energy to any team that she joins in the future.
Joe Andrews
There are few people I've worked with in my life that I've had more confidence in than Sophie. I worked closely with her on a number of product launches at Impossible Foods, and she was always extremely proactive in her communication and delivered on-time whenever she committed to doing something. Her bias for action and collaboration was much appreciated given the extremely cross-functional nature of our jobs, and she always brought a tremendous amount of energy and positivity to all of our interactions, even when the topics made that difficult. But more than just being a great marketing manager, she was devoted to the mission of Impossible Foods with her whole self and brought that into everything she did at the company. Basically, whenever Sophie got involved with something, I knew it would get done, and I knew it would get done well and in alignment with the values of our company, and I couldn't ask for much more than that.
Gili Lichtman Kurtz
I had the wonderful opportunity to work closely with Sophie during her short, yet extremely productive, internship at FairFly. During her time with us, Sophie took part in the sales efforts and played a key role in preparing for our industry's largest annual global conference by managing her own list of leads and successfully scheduling several live demos with potential large enterprise clients. Sophie effortlessly learned how to use Salesforce and wrote professional and high quality copy/content, both of which she used while managing her leads. Throughout her internship, Sophie accepted and owned all of her projects and tasks (from the menial & least "sexy" work to more complex and sensitive projects) with a smile on her face and a positive can-do attitude - this made it such a pleasure to work with her and gave me the confidence to trust her with more and more responsibilities, all of which she managed extremely professionally (and got the hang of very fast!). Although she wasn't technically an employee of the company, Sophie gave her heart and soul, and didn't think twice about staying past her required hours when she saw that more time was needed to achieve the end goal. I would highly recommend Sophie and am more than happy to provide a more in-depth reference if necessary. I know that Sophie will add a lot of value and positive energy to any team that she joins in the future.
Joe Andrews
There are few people I've worked with in my life that I've had more confidence in than Sophie. I worked closely with her on a number of product launches at Impossible Foods, and she was always extremely proactive in her communication and delivered on-time whenever she committed to doing something. Her bias for action and collaboration was much appreciated given the extremely cross-functional nature of our jobs, and she always brought a tremendous amount of energy and positivity to all of our interactions, even when the topics made that difficult. But more than just being a great marketing manager, she was devoted to the mission of Impossible Foods with her whole self and brought that into everything she did at the company. Basically, whenever Sophie got involved with something, I knew it would get done, and I knew it would get done well and in alignment with the values of our company, and I couldn't ask for much more than that.
Gili Lichtman Kurtz
I had the wonderful opportunity to work closely with Sophie during her short, yet extremely productive, internship at FairFly. During her time with us, Sophie took part in the sales efforts and played a key role in preparing for our industry's largest annual global conference by managing her own list of leads and successfully scheduling several live demos with potential large enterprise clients. Sophie effortlessly learned how to use Salesforce and wrote professional and high quality copy/content, both of which she used while managing her leads. Throughout her internship, Sophie accepted and owned all of her projects and tasks (from the menial & least "sexy" work to more complex and sensitive projects) with a smile on her face and a positive can-do attitude - this made it such a pleasure to work with her and gave me the confidence to trust her with more and more responsibilities, all of which she managed extremely professionally (and got the hang of very fast!). Although she wasn't technically an employee of the company, Sophie gave her heart and soul, and didn't think twice about staying past her required hours when she saw that more time was needed to achieve the end goal. I would highly recommend Sophie and am more than happy to provide a more in-depth reference if necessary. I know that Sophie will add a lot of value and positive energy to any team that she joins in the future.
Joe Andrews
There are few people I've worked with in my life that I've had more confidence in than Sophie. I worked closely with her on a number of product launches at Impossible Foods, and she was always extremely proactive in her communication and delivered on-time whenever she committed to doing something. Her bias for action and collaboration was much appreciated given the extremely cross-functional nature of our jobs, and she always brought a tremendous amount of energy and positivity to all of our interactions, even when the topics made that difficult. But more than just being a great marketing manager, she was devoted to the mission of Impossible Foods with her whole self and brought that into everything she did at the company. Basically, whenever Sophie got involved with something, I knew it would get done, and I knew it would get done well and in alignment with the values of our company, and I couldn't ask for much more than that.
Gili Lichtman Kurtz
I had the wonderful opportunity to work closely with Sophie during her short, yet extremely productive, internship at FairFly. During her time with us, Sophie took part in the sales efforts and played a key role in preparing for our industry's largest annual global conference by managing her own list of leads and successfully scheduling several live demos with potential large enterprise clients. Sophie effortlessly learned how to use Salesforce and wrote professional and high quality copy/content, both of which she used while managing her leads. Throughout her internship, Sophie accepted and owned all of her projects and tasks (from the menial & least "sexy" work to more complex and sensitive projects) with a smile on her face and a positive can-do attitude - this made it such a pleasure to work with her and gave me the confidence to trust her with more and more responsibilities, all of which she managed extremely professionally (and got the hang of very fast!). Although she wasn't technically an employee of the company, Sophie gave her heart and soul, and didn't think twice about staying past her required hours when she saw that more time was needed to achieve the end goal. I would highly recommend Sophie and am more than happy to provide a more in-depth reference if necessary. I know that Sophie will add a lot of value and positive energy to any team that she joins in the future.
Experience
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Tezza
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United States
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Food and Beverage Services
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1 - 100 Employee
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Business Operations & Strategy
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Nov 2022 - Present
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Impossible Foods
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United States
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Food and Beverage Services
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400 - 500 Employee
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Business Operations & Strategy Manager
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Jun 2022 - Oct 2022
Helped drive company strategy and led major projects across strategic ingredients, creation of new revenue streams, pricing, and more
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Product Marketing Manager
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Dec 2021 - Aug 2022
Launched new products across the globe, from Impossible™ Chicken Nuggets in the U.S. to Impossible™ Beef in Australia and Impossible™ Sausage in Europe
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Associate Product Marketing Manager
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Jan 2021 - Dec 2021
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Associate Retail Marketing Manager
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Sep 2019 - Jan 2021
• Launched & expanded Impossible™ Burger in Retail (from 0 doors to 15,000+), managing marcomms plans across owned, earned, and shopper channels with a cross-functional team • Launched & grew Direct-to-Consumer, from creating DTC packaging to leading integrated marcomms campaigns to fuel channel growth • Led marketing for Impossible Burger's launch across new e-commerce platforms
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Brand Marketing Intern
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Jun 2019 - Aug 2019
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The Good Food Institute
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United States
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Food and Beverage Services
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100 - 200 Employee
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Marketing and Communications
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Feb 2019 - Jul 2019
Supported GFI in the mission to create a healthy, humane, and sustainable food supply by: • Publishing regularly to GFI's blog to amplify stories in the new protein industry • Building out their welcome series for new email subscribers to boost engagement & retention • Organizing a speaking event on Princeton’s campus with a GFI scientist to engage & educate students and build out the talent pipeline for the industry Supported GFI in the mission to create a healthy, humane, and sustainable food supply by: • Publishing regularly to GFI's blog to amplify stories in the new protein industry • Building out their welcome series for new email subscribers to boost engagement & retention • Organizing a speaking event on Princeton’s campus with a GFI scientist to engage & educate students and build out the talent pipeline for the industry
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BlueNalu
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United States
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Food and Beverage Manufacturing
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1 - 100 Employee
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Policy
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Jul 2018 - Nov 2018
Led independent projects at BlueNalu, an early stage startup developing cultured seafood (seafood produced directly from animal cells rather than the whole animal) to feed the world more sustainably: • Drafting policy guidance documents on the regulatory landscape for cellular aquaculture and consulting the CEO on regulatory questions • Conducting market research to inform product roadmap planning • Writing copy for BlueNalu's website to speak to the human, animal, and environmental health drivers for this technology (with a welcoming, optimistic voice!) Show less
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US Environmental Protection Agency (EPA)
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United States
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Government Administration
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700 & Above Employee
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SINSI Fellow
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May 2018 - Aug 2018
Supported by Princeton's SINSI Fellowship program, I managed research projects for the Office of Ground Water and Drinking Water (OGWDW) of the US EPA in support of the mission to reduce the risks from contaminants in drinking water through science-based policy-making: • Conducted critical research on the public health impacts of harmful algal blooms and disinfectant by-product formation and briefed senior policymakers on my findings • Learned ArcGIS Pro and new excel functions to work with large amounts of data to support an internal report and facilitate rule monitoring activities • Drafted and proofread public-facing federal guidelines to provide clear communication on public health and drinking water topics Show less
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Oversee (formerly FairFly)
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Israel
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Software Development
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1 - 100 Employee
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Sales And Marketing Intern
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Jun 2017 - Aug 2017
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Conlin, McKenney, and Philbrick, PC
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Ann Arbor, MI
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Legal Research Assistant
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Jul 2016 - Aug 2016
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Chela's Restaurant and Taqueria
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Ann Arbor, MI
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Cashier
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Apr 2013 - Jun 2015
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Education
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Princeton University
magna cum laude in the Princeton School of Public Policy and Minor in Environmental Studies
Community
