Simone Sancho
Co-Founder at EVE NFT- Claim this Profile
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English Native or bilingual proficiency
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Spanish Full professional proficiency
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French Native or bilingual proficiency
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Bio
Jose Henrique Hino
One of the most amazing professional I've ever worked with! Simone Sancho is pretty intelligent, engaged and passionate on her role. She is commited, fast thinker, sensible and innovative. Great CRM/BI/e-commerce/digital marketing expert! We've worked together on SEPHORA's loyalty program, Beauty Club, on international projects, by integrating the "BC" to the new e-commerce and retail systems, but mainly on Business Inteligence analysis, providing facts for decision making to Business stakeholders, according to their requirements. Thanks Si for being part of my professional life. Miss you always and wish you all the best always! ;)
Rodrigo Videira
Tive a oportunidade e o privilégio de trabalhar com essa que é uma profissional completa e de alto desempenho. Detentora de um raciocínio lógico impressionante e assertividade na maneira como conduz suas atividades, rapidamente se faz notar e destaca-se positivamente no ambiente corporativo. Pude acompanhar de perto também algumas de suas entregas e posso dizer que são dotadas abrangência e qualidades acima do normal, sempre superando a expectativa dos seus clientes. Recomendo fortemente.
Jose Henrique Hino
One of the most amazing professional I've ever worked with! Simone Sancho is pretty intelligent, engaged and passionate on her role. She is commited, fast thinker, sensible and innovative. Great CRM/BI/e-commerce/digital marketing expert! We've worked together on SEPHORA's loyalty program, Beauty Club, on international projects, by integrating the "BC" to the new e-commerce and retail systems, but mainly on Business Inteligence analysis, providing facts for decision making to Business stakeholders, according to their requirements. Thanks Si for being part of my professional life. Miss you always and wish you all the best always! ;)
Rodrigo Videira
Tive a oportunidade e o privilégio de trabalhar com essa que é uma profissional completa e de alto desempenho. Detentora de um raciocínio lógico impressionante e assertividade na maneira como conduz suas atividades, rapidamente se faz notar e destaca-se positivamente no ambiente corporativo. Pude acompanhar de perto também algumas de suas entregas e posso dizer que são dotadas abrangência e qualidades acima do normal, sempre superando a expectativa dos seus clientes. Recomendo fortemente.
Jose Henrique Hino
One of the most amazing professional I've ever worked with! Simone Sancho is pretty intelligent, engaged and passionate on her role. She is commited, fast thinker, sensible and innovative. Great CRM/BI/e-commerce/digital marketing expert! We've worked together on SEPHORA's loyalty program, Beauty Club, on international projects, by integrating the "BC" to the new e-commerce and retail systems, but mainly on Business Inteligence analysis, providing facts for decision making to Business stakeholders, according to their requirements. Thanks Si for being part of my professional life. Miss you always and wish you all the best always! ;)
Rodrigo Videira
Tive a oportunidade e o privilégio de trabalhar com essa que é uma profissional completa e de alto desempenho. Detentora de um raciocínio lógico impressionante e assertividade na maneira como conduz suas atividades, rapidamente se faz notar e destaca-se positivamente no ambiente corporativo. Pude acompanhar de perto também algumas de suas entregas e posso dizer que são dotadas abrangência e qualidades acima do normal, sempre superando a expectativa dos seus clientes. Recomendo fortemente.
Jose Henrique Hino
One of the most amazing professional I've ever worked with! Simone Sancho is pretty intelligent, engaged and passionate on her role. She is commited, fast thinker, sensible and innovative. Great CRM/BI/e-commerce/digital marketing expert! We've worked together on SEPHORA's loyalty program, Beauty Club, on international projects, by integrating the "BC" to the new e-commerce and retail systems, but mainly on Business Inteligence analysis, providing facts for decision making to Business stakeholders, according to their requirements. Thanks Si for being part of my professional life. Miss you always and wish you all the best always! ;)
Rodrigo Videira
Tive a oportunidade e o privilégio de trabalhar com essa que é uma profissional completa e de alto desempenho. Detentora de um raciocínio lógico impressionante e assertividade na maneira como conduz suas atividades, rapidamente se faz notar e destaca-se positivamente no ambiente corporativo. Pude acompanhar de perto também algumas de suas entregas e posso dizer que são dotadas abrangência e qualidades acima do normal, sempre superando a expectativa dos seus clientes. Recomendo fortemente.
Credentials
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PMP
Project Managament Professional
Experience
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EVE NFT
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Brazil
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Technology, Information and Internet
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1 - 100 Employee
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Co-Founder
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Jan 2022 - Present
Co-founder member and head of strategic committee. Active member supporting gender equality causes and financial inclusion. Co-founder member and head of strategic committee. Active member supporting gender equality causes and financial inclusion.
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Belong Be
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Brazil
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Retail Health and Personal Care Products
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1 - 100 Employee
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Founder & CEO
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Aug 2021 - Present
Founder and CEO at belong be, an innovative and collaborative market place dedicated to independent beauty brands. Named the 1st platform in Latin America to support smaller entrepreneurs and beauty founders throughout the process to place their products in retail, BELONG BE acts as the great “Welcoming home” of indie brands. Founder and CEO at belong be, an innovative and collaborative market place dedicated to independent beauty brands. Named the 1st platform in Latin America to support smaller entrepreneurs and beauty founders throughout the process to place their products in retail, BELONG BE acts as the great “Welcoming home” of indie brands.
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Santapele
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Brazil
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Personal Care Product Manufacturing
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1 - 100 Employee
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Membro do conselho
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Oct 2021 - Dec 2022
Board member Board member
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Imaginarium
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Retail
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200 - 300 Employee
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Digital, Omnicommerce & IT Director
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Oct 2019 - Nov 2021
In charge of Digital Ecosystem and Omnicommerce structure for Imaginarium and Puket, both companies part of Grupo Unico. In charge of Digital Ecosystem and Omnicommerce structure for Imaginarium and Puket, both companies part of Grupo Unico.
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Puket
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Brazil
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Textile Manufacturing
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200 - 300 Employee
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Digital, Omnicommerce & IT Director
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Oct 2019 - Nov 2021
In charge of Digital Ecosystem and Omnicommerce structure of Grupo Uni.co, which includes companies as Imaginarium and Puket. In charge of Digital Ecosystem and Omnicommerce structure of Grupo Uni.co, which includes companies as Imaginarium and Puket.
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FI Brazil Group
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São Paulo Area, Brazil
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Co-Founder and Investor
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Aug 2014 - Nov 2021
Co-founder, investor and currently advisor board member. Co-founder, investor and currently advisor board member.
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SEPHORA
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France
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Retail
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700 & Above Employee
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Digital Marketing Executive Manager -LATAM
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Oct 2017 - Dec 2019
In charge of Digital Mkt Strategy, CRM, Loyalty & Omni initiatives.Main activities:- Responsible for Sephora E-commerce sales and digital marketing areas such as Media, Trade Mkt, Social Media, CRM and UX;- Mkt of performance: Paid Media Strategy and mgtm of partners. Domain in SEO techniques and sponsored links campaigns. Controlling of OPEX: ROAS of digital mkt investment;- Trade Marketing: Negotiation B2B and strategic agenda of activation within Cosmetic industry to push sales across digital channels;- Social Media: Responsible for Social Media Strategy and mgmt of social channels. This are includes monitoring of Sephora Brand Digital Image and Reputation (E-PR), besides the control of activations to promote social shopping channels;- CRM & Loyalty Program Management: Management of Client’s engagement along the channels: Online and Offline. Monitoring of Customer Journey effectiveness (Acquisition, rentabilization and LTV);- BI Area: Review of Business Intelligence and analysis/reports to support board decisions;- UX/SEO: Focused on building the best customer experience in digital, being smart in investment to promote Sephora through search engines;- Innovation/Omni-channel: Definition and implementation of strategy and initiatives (leveraging Sephora Global Initiatives or develop locally). Show less
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Executive Manager Latam for CRM, Loyalty & Omnichannel
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Nov 2016 - Nov 2019
In charge of CRM Strategy, Loyalty and Digital/Mobile initiatives (Retail and Dotcom segments). Main activities:- CRM Rule: Customer acquisition, customer journey and lifetime value- Email mkt channel- Business Intelligence analysis/reports to support board decisions- Loyalty Program management- Digital Projects Coordination (Sales, Operational Efficiency or Innovation)- Omninichannel strategy and initiaves (Leveraging Sephora Global Initiatives)
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CRM, Loyalty & Int'l Project Manager
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Apr 2014 - Oct 2016
In charge of CRM, loyalty and Mobile Strategy.Management of international project to launch loyalty program in BRStrategic management of scope, cost, schedule and communication with the various internal and external stakeholders, including negotiation of external suppliers of technology, human resources, multifunctional teams among other items.
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Netpoints Fidelidade S.A.
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Brazil
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Consumer Services
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1 - 100 Employee
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Project Director / Co-founder
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Aug 2011 - Jun 2014
Co-founder of a loyalty startup company, focused on create and offer solutions to increase sales in retail industry. Netpoints is in 3rd ranking position of the segment (Coalition Loyalty programs in BR) w/ more than 12M active users. Main activities: - Project mgmt. and implementation of new partnerships, products and/or development of new channels. - Strategic mgmt. of scope, cost, schedule and communication with stakeholders, including negotiation w/ suppliers of IT, human resources and other items. - CRM: Management of customer relationship - Capacity planning and KPIs establishment - Management of launching project teams and customer interface - Operation Coordination Show less
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Tempo
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Brazil
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Insurance
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700 & Above Employee
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PMP® - Project Manager
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Aug 2009 - Aug 2011
Main activities: - Project management of product development, operational efficiency for reducing costs. Projects for new products and/or development of new channels. - Management of project teams (part time and full time) and management of expected results and indicators to products and / or design improvements. - Capability to establish and maintaining the overall project plans, processes and procedures. Deep knowledge of project budget estimating, planning and preparation. - Monitoring outcomes and indicators delivered products and / or projects - Application of current best practices of Project Management (Based on PMBOK) and IT CAPEX management Key achievements: Implementation of electronic channels for service requests of less value. Implementation of Marketing Plan for increase performance of this channel, resulting on 30% reduction of calls. Implementation of the marketing campaign for health awareness (Initiative of companies in the health sector). Supported by ANS (National Agency for Health). Show less
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Cosin Consulting
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Brazil
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Business Consulting and Services
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1 - 100 Employee
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Consultant
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May 2009 - Nov 2009
Consulting on process redesign projects(tactical and operational levels), structuring of product flows and structuring units / areas of financial services in retail companies. Strategic level consulting on product repositioning and market intelligence. Consulting on the redesign of processes, flows and structuring of business areas and market intelligence. Management of project teams Consulting on process redesign projects(tactical and operational levels), structuring of product flows and structuring units / areas of financial services in retail companies. Strategic level consulting on product repositioning and market intelligence. Consulting on the redesign of processes, flows and structuring of business areas and market intelligence. Management of project teams
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Itaú Unibanco
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Brazil
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Banking
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700 & Above Employee
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Product Analyst
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Jan 2007 - May 2009
Main activities:- Portfolio management and P & L of financial products and services- Analysis of indicators and preparation of studies of products / services- Pilot project of new products /services (Pilot of Social Products/ Social Mkt)- Market monitoring and generation of reports / recommendations- Driving improvement projects and / or development of new productsKey achievements:Implementation of initiatives proposed by a social conscious, to stimulate the conscious use of credit products. Deployment of differentiated service to retired people, with expert guidance.Implementation of group of special credit products for INSS recipientsTrainee in 2006 (Awarded as the best trainee project submitted) Show less
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Trainee
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Jan 2006 - Dec 2006
Trainee in retail business - Banco Fininvest
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Education
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2009 - 2009
HEC Paris
Project Management -
2008 - 2009
FIA - Fundação Instituto de Administração
Master, Market Intelligence -
2007 - 2008
Universidade Estadual Paulista Júlio de Mesquita Filho
Master, International Economic Negotiations -
2002 - 2005
Universidade Estadual Paulista Júlio de Mesquita Filho
Bachelor, International Relations
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