Experience

The Sporting News

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Senior Soccer Editor

  • May 2021 - Present

  Soccer content creation for one of the leading digital sports publishers on the planet. Soccer content creation for one of the leading digital sports publishers on the planet.



Major League Soccer

• United States
• Spectator Sports
• 500 - 600 Employee

• Editor In Chief

  • Jan 2016 - Nov 2020

  Oversaw content production, programming, and performance for league’s official site & app, push notifications, and email (daily and weekly newsletters), managing a team of staffers and freelancers. Created new platform strategy and content plans for breaking news, daily coverage, matchnights, tentpole events, and other league initiatives in coordination with other departments, sponsors and partners. Recruited new writers and personalities for league platforms. Prioritized publishing timing, user experience, distribution, SEO, packaging (headlines and thumbnails), and story framing.Assumed additional duties in 2018, overseeing all daily/matchday video content production, coinciding with launch of MLS Digital's first studio. Produced live studio shows, responsive videos, highlight sizzles, compilations, and custom content (all created for social platforms). Show less

• Managing Editor

  • Mar 2015 - Jan 2016

  In addition to content creation, led day-to-day operations of site/app desk and all editorial content created by staffers and freelancers. Focused on assigning and editing stories, implementing quality control, growing video views, and expanding reach of site/app content through coverage of news and events. Managed team of content creators, implementing new editorial direction, revising editorial policies, and revamping budget allocation. Implemented a shift from an operation based on local team "beat" writers and availabilities to a performance-based content model leaning on stories and themes that resonated most with core audience. Show less

• Senior Editor

  • Mar 2010 - Mar 2015

  Founding staff member of MLS's in-house digital operation as a content producer and senior editor, playing a key role in content creation and editorial direction for the team: Served as senior editor, writer, on-air talent, and managed staffers & freelance writers. Created the most-watched video series at MLS Digital to date (Instant Replay), created and authored The Daily Kickoff newsletter and played a key role in launch of Extratime podcast. Also held responsibilities as an editor (assigning, editing, and publishing content), managing junior editors and freelancers. Served as analyst, broadcaster (play-by-play and color analyst), regular columnist and talent for daily videos, live shows, and Spanish-language audio/video content. Covered multiple events on site, including US national team matches, Champions League, MLS playoffs, MLS Cup, and international friendlies. Show less



SoccerHead Media, LLC

• New York, United States

• Media Consultant

  • Mar 2008 - Feb 2010

  Launched a soccer media company and undertook various projects: Managed the production of the "MLS Green Book" 2008 media directory, worked on NBC's 2008 Olympic soccer coverage, created a proposed World Cup coverage plan for The Sporting News and formulated an editorial proposal for Major League Soccer's digital relaunch, which was followed by a full-time offer to join the MLS team. Launched a soccer media company and undertook various projects: Managed the production of the "MLS Green Book" 2008 media directory, worked on NBC's 2008 Olympic soccer coverage, created a proposed World Cup coverage plan for The Sporting News and formulated an editorial proposal for Major League Soccer's digital relaunch, which was followed by a full-time offer to join the MLS team.



Soccer United Marketing LLC

• United States
• 1 - 100 Employee

• Event Consultant

  • Mar 2007 - Feb 2008

  Continued to work with Soccer United Marketing (SUM) as an event consultant: Managed tickets sales and marketing for 2007 Concacaf Gold Cup (new ticket sales record), ticket sales for InterLiga 2008, tickets & operations for the 2007 Pan-Pacific Championship and event operations for a 2008 CD Guadalajara tour match.

• Director, International Business

  • Jan 2006 - Feb 2007

  Chief project manager for several Soccer United Marketing (SUM) properties and events which secured over $10 million in gross revenues. Oversaw tickets, broadcasting, marketing, staffing operations, security, sponsorship fulfillment, game presentation and protocol for: FC Barcelona 2006 U.S. Tour, InterLiga 2007 and Ecuador vs. Peru in 2006.



Major League Soccer

• United States
• Spectator Sports
• 500 - 600 Employee

• Director Of Communications

  • Jan 2004 - Dec 2005

  Played lead role for both MLS & Soccer United Marketing (SUM) Communications: Served as spokesperson, managed staff, created PR strategies & plans, oversaw site / stats / editorial / photography, supervised department budgets, and coordinated all appearances for MLS Commissioner.

• Writer & Press Officer

  • Jan 2000 - Dec 2003

  Passion for soccer led me to MLS: Joined as an intern and stayed until they hired me. Did it all with Communications team: servicing media, outreach, media ops, press releases, media guides, and editorial & multimedia for league website.



NBC News

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Producer

  • Mar 1996 - Jun 1998

  Took the crash course in storytelling at Dateline NBC: Worked alongside producers, talent and studio staff on breaking news, features and investigative segments. Produced shoots, oversaw edits, collected and managed video assets and rights clearances, in addition to regular reporting, research and story pitching. Took the crash course in storytelling at Dateline NBC: Worked alongside producers, talent and studio staff on breaking news, features and investigative segments. Produced shoots, oversaw edits, collected and managed video assets and rights clearances, in addition to regular reporting, research and story pitching.