One of the world's most iconic sports brands, The Sporting News was founded in 1886 as a weekly U.S. newspaper. Initially the essential source for baseball and boxing content, it became the dominant sports publication, earning monikers like "The Bible of Baseball." The Sporting News is now a dynamic, global digital publisher offering a trusted perspective across major sports worldwide, leveraging a global network that understands local nuance. It features localized editions in the U.S., Canada, Mexico, Argentina, U.K., Spain, India, Thailand, Vietnam, Malaysia, Singapore, Hong Kong, Australia, New Zealand and Japan with more territories and languages on the horizon. Trusted and relatable; insightful and imaginative; timeless and crafted: The Sporting News' independence and credibility, along with its resilience amidst an ever-changing media landscape, makes it a leading multimedia destination for fans. That same approach creates a perfect partner for leagues and broadcasters to grow a qualified, engaged audience against their properties as well as deliver creative messaging for local and global advertisers. Today, The Sporting News is the official digital destination of the NBA across leading markets in the Americas and APAC, a premium publishing partner of OTT and betting clients, and the brand over 35 million users trust for their sports content every month.
