Shuang Chen
Account Manager at The Guerrilla Marketing Society- Claim this Profile
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Chinese (Mandarin) Native or bilingual proficiency
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Spanish Professional working proficiency
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English Native or bilingual proficiency
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Bio
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Experience
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The Guerrilla Marketing Society
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Aug 2023 - Present
• Lead 8 consultants in formulating marketing tactics that expand brand awareness and target audience for clients• Manage client relations, team dynamics, work distribution, and engagement using active communication channels • Present recommendations from Qualtric survey responses with SWOT analysis, market findings, and 6 original marketing tactics to client CEO and E-Board advisors
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Marketing Consultant
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Feb 2023 - Present
• Research and analyze Fiya Chicken industry, areas of growth, and competitive positioning to penetrate the Korean fast food market • Grow brand awareness and social media presence with various guerilla tactics• Generate solutions and present findings to client owner with Qualtrics data of over 90 respondents
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Questrom School of Business, Boston University
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Higher Education
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300 - 400 Employee
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Questrom Peer Advisor
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Aug 2023 - Present
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China Care Fund Boston University Chapter
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United States
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Non-profit Organizations
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Marketing (Promotion) Director
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Aug 2023 - Present
• Design logo, brand, guides, website, scripts, and flyers across digital channels to promote non-profit mission and events • Execute marketing and branding strategies to increase community engagement and donation the of funds • Empower children with knowledge through the voluntary creation and teaching of Mandarin lessons in the Boston area • Design logo, brand, guides, website, scripts, and flyers across digital channels to promote non-profit mission and events • Execute marketing and branding strategies to increase community engagement and donation the of funds • Empower children with knowledge through the voluntary creation and teaching of Mandarin lessons in the Boston area
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Boston University
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United States
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Higher Education
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700 & Above Employee
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Orientation Student Facilitator
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May 2023 - Present
• Lead groups of 15- 20 by assessing individual needs and adopting approaches to fulfill campus mission of building a community• Develop, plan, and facilitate activities to create a comfortable learning and environment; troubleshoot conflicts• Assist Program Coordinators in orientation logistics, navigation routes, and administrative work
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Media Assistant at Geddes Language Center
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Sep 2022 - Present
• Assist 5-10 Faculty and Students, per shift, to check out audiovisual titles for academic and personal use • Provide immediate trouble shooting of defective classroom equipment to ensure proper faculty instructional and classroom functioning• Work with a team of 12 employees to efficiently prepare catalogs, screenings, and presentations
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WTBU News
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Business and International Reporter
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Sep 2022 - Present
• Research, write, and edit articles for the International and Business News Column to inform the public with accurate information • Live coverage of news and roundtable discussions on 89.3 FM/640 AM Boston Station to broadcast reports for listeners who can gain deeper understandings and make decisions within and outside their locations • Research, write, and edit articles for the International and Business News Column to inform the public with accurate information • Live coverage of news and roundtable discussions on 89.3 FM/640 AM Boston Station to broadcast reports for listeners who can gain deeper understandings and make decisions within and outside their locations
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YouTube
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Higher Education
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100 - 200 Employee
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Content Creator "SC's SparkLife"
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Jun 2022 - Present
• This channel is a part of my passion project in which I created to track and display my interests, personal growth, and reflections on the lessons I continue to learn throughout my college life. • I have amassed an average of 125 views per video through social media advertisement, promotion using customized thumbnails and titles, down to earth voice, transparent aesthetic, and other marketing strategies • This channel is a part of my passion project in which I created to track and display my interests, personal growth, and reflections on the lessons I continue to learn throughout my college life. • I have amassed an average of 125 views per video through social media advertisement, promotion using customized thumbnails and titles, down to earth voice, transparent aesthetic, and other marketing strategies
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VERGE DANCE COMPANY INC
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United States
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Performing Arts
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Dancer
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Feb 2022 - Present
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Spotify
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Sweden
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Musicians
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700 & Above Employee
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Content Creator "Yikes We are More Similar Than We Think"
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Feb 2021 - Present
• Upon experiencing the COVID-19 pandemic and impactful current event issues, I realized how, in the most recent years, our nation has become more divided- emotionally, socially, mentally, and politically- than ever. It is easy to look our nation is founded upon diversity, rather, a metaphorical salad bowl represented by a population of multicultural and talented individuals. • In this show, I analyze similarities and differences of self expression, visit past and current topics, and utilize humor as a means of connection and conversation. • My goal of is to facilitate a free and accepting environment, encouraging respectful discourse. I utilize this podcast to progress this goal. Show less
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Boston University Consulting Group
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United States
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Business Consulting and Services
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1 - 100 Employee
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Casing Analyst
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Jul 2023 - Aug 2023
•Selected for a 5 week casing program focused on consulting industry analysis, interview preparation, market sizing, and interactive casing activities. •Selected for a 5 week casing program focused on consulting industry analysis, interview preparation, market sizing, and interactive casing activities.
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TokenSpace
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United States
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Consumer Services
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1 - 100 Employee
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Business Development Intern
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Jun 2023 - Aug 2023
• Conducted market, competitor, product analysis research, and outreached potential business partner to grow wellness startup • Formulated health tracking personalization and retention initiatives to enhance customer experiences • Presented deliverables to the CEO and liaised conclusions to marketing and internal teams • Conducted market, competitor, product analysis research, and outreached potential business partner to grow wellness startup • Formulated health tracking personalization and retention initiatives to enhance customer experiences • Presented deliverables to the CEO and liaised conclusions to marketing and internal teams
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Epsilon
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United Kingdom
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Accounting
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EpsiLeader Program
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Jul 2023 - Jul 2023
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Teaching Assistant
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Oct 2022 - Jun 2023
• Create lesson plans and presentations of various Chinese topics • Host fundraising events to raise money to donate to OneSky Foundation to provide services to Asian orphans • Implement activities and teach lesson to children every Sunday • Create lesson plans and presentations of various Chinese topics • Host fundraising events to raise money to donate to OneSky Foundation to provide services to Asian orphans • Implement activities and teach lesson to children every Sunday
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Strategy Analyst
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Feb 2023 - May 2023
• Selected for a semester program focusing on solving a pharmaceutical consulting case • Analyze the health care industry and customize a Qualtrics survey focusing on prescription medication and telehealth services • Present recommendations and a 5- year implementation plan for Amazon RX pass case in a completed slide dec • Selected for a semester program focusing on solving a pharmaceutical consulting case • Analyze the health care industry and customize a Qualtrics survey focusing on prescription medication and telehealth services • Present recommendations and a 5- year implementation plan for Amazon RX pass case in a completed slide dec
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STU STREET
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United States
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Online Audio and Video Media
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Head of Marketing/ Guest Host
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Nov 2022 - Feb 2023
• Conduct market research through google surveys and generated QR codes to analyze consumer demands/trends and report findings during weekly debriefing meetings • Increased viewership by 471% (35 to 200 YouTube views per average video) through marketing and advertisement • Contact (Email, phone call, and conference) and collaborate with organizations to spread the entrepreneurship spirit of innovation, learning, and perseverance • Conduct market research through google surveys and generated QR codes to analyze consumer demands/trends and report findings during weekly debriefing meetings • Increased viewership by 471% (35 to 200 YouTube views per average video) through marketing and advertisement • Contact (Email, phone call, and conference) and collaborate with organizations to spread the entrepreneurship spirit of innovation, learning, and perseverance
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Self- Employed
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Real Estate
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1 - 100 Employee
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Academic Tutor
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Aug 2018 - Dec 2022
• Delivered one- to one service with 20+ elementary-high school level students to average a 90% or higher score on exams for Math, Science, History and Language (English and Mandarin) classes • Crafted learning diagnostic tests and lesson plans to improve both weaknesses and strengths • Removed stigmas towards specific topics using motivating, interactive, and personalized strategies • Delivered one- to one service with 20+ elementary-high school level students to average a 90% or higher score on exams for Math, Science, History and Language (English and Mandarin) classes • Crafted learning diagnostic tests and lesson plans to improve both weaknesses and strengths • Removed stigmas towards specific topics using motivating, interactive, and personalized strategies
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The Whale Tea
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United Kingdom
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Restaurants
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1 - 100 Employee
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Cashier
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Jun 2022 - Aug 2022
• Greeted customers and followed through with orders by assisting 15+ customers per shift • Carried out all financial transactions including payments and refunds • Managed mobile and in person order and resolved customer complaints in a respectful manner • Greeted customers and followed through with orders by assisting 15+ customers per shift • Carried out all financial transactions including payments and refunds • Managed mobile and in person order and resolved customer complaints in a respectful manner
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Southport Physical Therapy
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United Kingdom
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Alternative Medicine
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Osteopathic and Front Desk Intern
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Jun 2022 - Jun 2022
• Shadowed Dr. Andrew Yuan, an Osteopathic Physician with a specialty in Psychiatry and Osteopathic Manipulative Medicine by observing and learning during on-site patient checkups • Executed front desk work such as scheduling appointments, calling in and managing patients, collect and filled patient charts, and assisted with billing calculations • Shadowed Dr. Andrew Yuan, an Osteopathic Physician with a specialty in Psychiatry and Osteopathic Manipulative Medicine by observing and learning during on-site patient checkups • Executed front desk work such as scheduling appointments, calling in and managing patients, collect and filled patient charts, and assisted with billing calculations
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SOUTHERN CONNECTICUT CHINESE SCHOOL INC
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United States
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Primary and Secondary Education
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Language Tutor
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Aug 2018 - Aug 2019
Tutored 2 students, in grades 2nd and 5th, in Mandarin. Designed activities, developed lesson plans, and offered homework help. Tutored 2 students, in grades 2nd and 5th, in Mandarin. Designed activities, developed lesson plans, and offered homework help.
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Education
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Boston University
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Fairfield Ludlowe High School
High School Diploma, 4.34