Experience

symtrain

• United States
• Software Development
• 1 - 100 Employee

• Business Development Manager

  • Jan 2022 - Nov 2022

  Alpharetta, Georgia, United States Responsible for collaborating with executives to build out a business development program to grow SaaS business. Targeted high-value accounts most likely to convert, renew, and less likely to churn. Conducted market research and optimized email campaigns and demand-generation initiatives with the objective of creating interest, increasing conversions, and achieving annual sales goals.



DecisionLink

• United States
• Software Development
• 1 - 100 Employee

• Enterprise Sales Development and Demand Generation Marketing Support

  • Aug 2019 - Dec 2021

  Atlanta, Georgia, United States As a member of the marketing team, executed demand generation campaigns in a B2B SaaS environment. Collaborated with the Vice President of Marketing, supporting all company marketing programs, and five senior sales directors to generate leads, identify and pursue new business opportunities, and sell the full range of value management products to both mid-market and enterprise accounts. Worked closely with marketing, sales, value engineers, and customer success colleagues to execute new martech… Show more As a member of the marketing team, executed demand generation campaigns in a B2B SaaS environment. Collaborated with the Vice President of Marketing, supporting all company marketing programs, and five senior sales directors to generate leads, identify and pursue new business opportunities, and sell the full range of value management products to both mid-market and enterprise accounts. Worked closely with marketing, sales, value engineers, and customer success colleagues to execute new martech system processes to target various buyer personas, automate lead generation to scale growth, and reach wider audiences through multi-channel strategies. Show less



E.W. Consulting

• United States

• Director of Sales and Marketing, Southeast Region

  • Jan 2019 - Dec 2021

  Doctor Phillips, Florida, United States Responsible for delivering the pipeline required to meet revenue and growth targets. Created and executed a winning social media strategy, marketing plan, and communication strategy. Focused on driving sales, building relationships with new and existing clients, increasing referrals, and managing and coaching a small team of consultants. Responsibilities and Deliverables: - Directed growth initiatives including developing performance marketing plans - Executed multi-channel… Show more Responsible for delivering the pipeline required to meet revenue and growth targets. Created and executed a winning social media strategy, marketing plan, and communication strategy. Focused on driving sales, building relationships with new and existing clients, increasing referrals, and managing and coaching a small team of consultants. Responsibilities and Deliverables: - Directed growth initiatives including developing performance marketing plans - Executed multi-channel campaigns to drive awareness and MQLs - Provided exceptional service to clients and identified upsell and cross-sell opportunities - Drove end-to-end email marketing strategy to drive awareness of ALF business opportunities - Launched and managed social media campaigns and scheduled and published content via Hootsuite - Created email marketing campaigns via Mailchimp and continually delivered compelling content to engage prospects and clients - Consulted w/clients regarding project scopes and hired subcontractors as needed - Actively recruited, hired, onboarded, and managed a small team of 10 consultants in the S.E. - Represented voice of the client by interviewing successful ALF clients, capturing feedback and testimonials, and sharing client stories - Maintained repository of client challenges, success stories, and statistics; identified, documented, and reported on data gathered - Owned and scaled the referral program and promoted referral bonus and incentive programs for new contracts attained - Performed A/B tests, keyword research and recommended effective SEO strategies for all content types and technologies utilized - Created Canva designs, selected GIFs, and approved graphics - Planned 2023 calendar for Q3/Q4: posting dates, content, sources, and social channel external links - Assisted with rebranding initiatives including new logo, color palette, and tone of voice - Developed employee compensation plans, incentives, bonuses, and cash prizes Show less



FRONTLINE Selling

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Master Demand Creation Executive - Level 3

  • Jan 2015 - Sep 2018

  Alpharetta, Georgia, United States Responsible for using Staccato (platform and proven process) to access decision makers and drive success for clients (B2B organizations), beginning with the first meaningful conversation. Executed a wide variety of tactics across four main channels: website, phone, email, and social. Promotion: Senior Account Executive - August 2015 Responsibilities and Deliverables: - Aggressively seeked out new business opportunities for client projects - Scheduled initial… Show more Responsible for using Staccato (platform and proven process) to access decision makers and drive success for clients (B2B organizations), beginning with the first meaningful conversation. Executed a wide variety of tactics across four main channels: website, phone, email, and social. Promotion: Senior Account Executive - August 2015 Responsibilities and Deliverables: - Aggressively seeked out new business opportunities for client projects - Scheduled initial meetings with executives on client account lists - Built positive relationships with existing clients and account executives - Completed and reported bi-weekly and monthly activities exported via Salesforce - Researched, approached, and engaged with prospects via social selling (LinkedIn) - Participated in account management meetings to improve project results - Gained expertise in alignment of clients' needs and business goals across various industries - Provided high satisfaction and great client experiences - Executed special projects: Client MI (meeting) recaps and documentation, and assisted marketing and operations with conducting market research and analysis - Mentored and helped mentees with additional training on process, CRM, and call scripts Show less



Infinite Energy

• United States
• Oil and Gas
• 1 - 100 Employee

• Commercial Sales Executive

  • Jun 2013 - Aug 2014

  Marietta, Georgia, United States Responsible for overseeing and executing all aspects of the sales cycle including generating leads, qualifying prospects, creating proposals, managing a robust sales pipeline, and closing sales. Effectively communicated market insights, historical data on natural gas consumption, price analysis, potential savings, and long-term benefits such as decreased costs for the business. Led multiple critical initiatives to drive new customer acquisition by building trust with customers, managing time… Show more Responsible for overseeing and executing all aspects of the sales cycle including generating leads, qualifying prospects, creating proposals, managing a robust sales pipeline, and closing sales. Effectively communicated market insights, historical data on natural gas consumption, price analysis, potential savings, and long-term benefits such as decreased costs for the business. Led multiple critical initiatives to drive new customer acquisition by building trust with customers, managing time and top account lists effectively, adapting quickly to changing priorities, and understanding and clearly articulating market changes, benefits, and/or risks to customers: Responsibilities and Deliverables: - Drove contracts through closure including negotiating key business terms and financial structures - Delivered revenue goals by planning and executing a sales strategy for assigned territory - Advanced and closed sales opportunities through the successful execution of sales campaigns - Employed a consultative selling approach to achieve sales and revenue goals - Proactively managed meetings, presentations, and opportunities in the pipeline - Displayed effective prospecting skills with a hunter-sales mentality to drive engagement - Managed multiple opportunities simultaneously and at various stages of the buying process - Prepared and communicated comprehensive competitive intelligence reports to prospects - Carried out a mixed approach to sales (inside and outside strategies) within assigned territory - Demonstrated excellent interpersonal and presentation skills when meeting with prospects - Participated in B2B and B2C industry marketing events, conferences, and trade shows - Encouraged positive peer interactions by contributing to director-led daily team sales meetings - Collaborated to develop strategies to reach new audiences and increase new account revenue - Assisted training new reps on the market, internal systems, CRM processes, and selling strategies Show less



Gas South

• United States
• Utilities
• 200 - 300 Employee

• Commercial and Residential Sales and Customer Service Associate

  • May 2010 - Jun 2013

  Responsible for receiving inbound calls from customers and applications from potential customers through a variety of marketing resources. Assisted customers by gathering information on their housing situations and presenting natural gas quotes and possible solutions, including enrollment into new marketing promotions (direct mail marketing) and programs to lock in the best pricing. Responsibilities and Deliverables: - Built relationships with and assisted new and existing… Show more Responsible for receiving inbound calls from customers and applications from potential customers through a variety of marketing resources. Assisted customers by gathering information on their housing situations and presenting natural gas quotes and possible solutions, including enrollment into new marketing promotions (direct mail marketing) and programs to lock in the best pricing. Responsibilities and Deliverables: - Built relationships with and assisted new and existing customers - Resolved customer concerns via email and phone - Explained invoicing and processed collections of payments using the company's central database - Reviewed potential opportunities and developed sales strategies for each customer account - Prioritized marketing lead lists, prospected into new accounts, and developed an account base - Met service level agreements for ProCore solutions and ensured client satisfaction for all campaigns - Responded quickly to customer issues with a polite, empathic, and professional tone of voice - Provided excellent customer care and focus; assessed customers’ needs and provided the correct answers, troubleshooting, guidance, or method for a positive customer experience - Followed all customer service procedures and policies - Aimed for customer resolution in every interaction - Recorded, organized, and filed customer interactions and account updates/changes Show less



Tiny Tots Preschool and Christian Academy

• Director of Marketing and Growth

  • Jan 2003 - Dec 2007

  Kissimmee, Florida, United States Responsible for planning marketing programs and achieving revenue goals for two fast-paced facilities while establishing a positive learning environment, and complying with state and federal regulations. Completed Child Development Associate (CDA) credential demonstrating commitment to creating a high-quality early learning environment for children and families. Kept tight control of the bottom line while expertly navigating the ins and outs of the marketing strategy and effectively budgeting… Show more Responsible for planning marketing programs and achieving revenue goals for two fast-paced facilities while establishing a positive learning environment, and complying with state and federal regulations. Completed Child Development Associate (CDA) credential demonstrating commitment to creating a high-quality early learning environment for children and families. Kept tight control of the bottom line while expertly navigating the ins and outs of the marketing strategy and effectively budgeting for advertising and campaign execution, toys and supplies, furniture, and playground equipment. Responsibilities and Deliverables: - Created marketing plan to promote awareness of new facility and child development program - Built email nurture campaigns, landing pages, marketing lead forms, and engagement points for traffic acquired via website - Designed traditional marketing material to attract parents with children ages 0-12 (flyers, newsletters, brochures, photos of center, billboard advertising, magazine ads, etc) - Increased enrollments and improved parent/child satisfaction to meet goal of 95% capacity - Oversaw all business aspects including payroll, billing, weekly payments, utilities, expense reports, and administrative tasks for office - Created processes for filing documents and kept information updated in customer relationship management systems - Interviewed, hired, and trained qualified child care staff and organized CPR and First Aid trainings - Mentored, supervised, trained, and coached a growing team of 15 teachers/assistants to achieve goals and drive growth - Reduced/resolved any parent concerns by investigating problems and developing solutions - Partnered with staff and vendors to organize events such as Pre-K graduations and open house - Ensured the facility followed all safety measures such as implementing security cameras and locking of doors to promote a safe environment for the children Show less



Tiny Tots Preschool and Childcare Center

• Business Growth Manager - Childcare and Preschool

  • Jan 2000 - Jan 2003

  Kissimmee, Florida, United States Responsible for developing marketing and growth goals for child care center and preschool. Collaborated with director to build processes and procedures for < one-year-old childcare center, acting as a SME lead on a variety of special projects dedicated to marketing the facility, increasing enrollments, improving employee performance and operational efficiency, and exceeding client/parent expectations. Responsibilities and Deliverables: - Executed growth strategies to increase… Show more Responsible for developing marketing and growth goals for child care center and preschool. Collaborated with director to build processes and procedures for < one-year-old childcare center, acting as a SME lead on a variety of special projects dedicated to marketing the facility, increasing enrollments, improving employee performance and operational efficiency, and exceeding client/parent expectations. Responsibilities and Deliverables: - Executed growth strategies to increase enrollments and retain families for two 24-hour preschools - Promoted awareness of facility and ensured company stood out from the crowd by differentiating center from other childcare programs - Established trust with potential parents by answering questions, sharing stories, displaying empathy and understanding, and delivering the best tours possible - Drove new business through traditional marketing strategies (flyers, brochures, print/magazine ads, etc), updating business profiles, and creating and running ads - Planned curriculums, conducted tours, converted prospects to parents, and oversaw daily operations - Consistently provided a world-class experience for children/parents and increased parent satisfaction - Performed direct reviews of all financial reports and managed payroll and relationships with vendors - Quickly identified and reacted to lead generation opportunities (referrals, phone calls, emails, etc.) - Sustained the camaraderie and teamwork of a tight-knit group of caregivers and preschool teachers - Designed preschool and after-school programs to support all areas of development including language, physical ability, pre-math, and cognitive and social-emotional skills - Participated in statewide child development meetings for networking, continuous training, and program improvement opportunities Show less