Shelly Cohen

VP Strategic Marketing & Project Manager at Digistage
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Contact Information
Location
Tel Aviv District, Israel, IL
Languages
  • English Professional working proficiency

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • VP Strategic Marketing & Project Manager
      • Oct 2021 - Present

      Managing Projects and Marketing Strategy Top to Bottom In-House & For clients Plan, manage and analyze digital assets and campaigns on various advertising platforms Managing Projects and Marketing Strategy Top to Bottom In-House & For clients Plan, manage and analyze digital assets and campaigns on various advertising platforms

    • Digital Media Expert at McCANN
      • Jun 2020 - Sep 2021

      • Planned, managed, and executed Digital Marketing Strategy Top to Bottom • Managed digital campaigns for strategic clients with monthly budgets of over 350K$ • Analyzed results and optimized performance according to business KPI • Extensive experience in management, analysis, and optimization of digital assets and campaigns on various advertising platforms such as Google Ads, Facebook Business Manager, TikTok, DV360, IDX, Outbrain, and Google Analytics • Develop custom reports for clients using data analysis in Excel, Data Studio, and PowerPoint Presentations • Collaborating with the studio team for creative design to maximize digital marketing strategy goals • A holistic vision and a deep understanding of the customer's marketing world and needs • High-level organizational capability, creat grate constant communication with clients, and succeeded in meeting the organization's goals as well as the client's goals Show less

    • Email Marketing Specialist
      • Dec 2019 - Jul 2020

      Content strategist writer and optimizer of weekly newsletter Content strategist writer and optimizer of weekly newsletter

    • Israel
    • Non-profit Organizations
    • 1 - 100 Employee
    • Student Union Reserve Coordinator
      • May 2019 - Jul 2020

      Redesign and Update content on the Student Union website Create a brief for Facebook ads and signage design Customer Service Redesign and Update content on the Student Union website Create a brief for Facebook ads and signage design Customer Service

    • Israel
    • Higher Education
    • 700 & Above Employee
    • Digital Marketing Specialist
      • Apr 2019 - Jul 2020

      Build, Lunch, and Optimize SEM Campaigns SEO Keyword Research and Optimization Design Pop-up Campaigns for the university website Produce short videos Coordinate radio broadcast Build, Lunch, and Optimize SEM Campaigns SEO Keyword Research and Optimization Design Pop-up Campaigns for the university website Produce short videos Coordinate radio broadcast

Education

  • Ben-Gurion University of the Negev
    1, Business, Management, Marketing, and Related Support Services
    2017 - 2020

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