Shelly Cohen
VP Strategic Marketing & Project Manager at Digistage- Claim this Profile
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English Professional working proficiency
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Bio
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Experience
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Digistage
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Advertising Services
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1 - 100 Employee
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VP Strategic Marketing & Project Manager
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Oct 2021 - Present
Managing Projects and Marketing Strategy Top to Bottom In-House & For clients Plan, manage and analyze digital assets and campaigns on various advertising platforms Managing Projects and Marketing Strategy Top to Bottom In-House & For clients Plan, manage and analyze digital assets and campaigns on various advertising platforms
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Digital Media Expert at McCANN
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Jun 2020 - Sep 2021
• Planned, managed, and executed Digital Marketing Strategy Top to Bottom • Managed digital campaigns for strategic clients with monthly budgets of over 350K$ • Analyzed results and optimized performance according to business KPI • Extensive experience in management, analysis, and optimization of digital assets and campaigns on various advertising platforms such as Google Ads, Facebook Business Manager, TikTok, DV360, IDX, Outbrain, and Google Analytics • Develop custom reports for clients using data analysis in Excel, Data Studio, and PowerPoint Presentations • Collaborating with the studio team for creative design to maximize digital marketing strategy goals • A holistic vision and a deep understanding of the customer's marketing world and needs • High-level organizational capability, creat grate constant communication with clients, and succeeded in meeting the organization's goals as well as the client's goals Show less
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Email Marketing Specialist
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Dec 2019 - Jul 2020
Content strategist writer and optimizer of weekly newsletter Content strategist writer and optimizer of weekly newsletter
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Ben-Gurion University Student Union
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Israel
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Non-profit Organizations
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1 - 100 Employee
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Student Union Reserve Coordinator
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May 2019 - Jul 2020
Redesign and Update content on the Student Union website Create a brief for Facebook ads and signage design Customer Service Redesign and Update content on the Student Union website Create a brief for Facebook ads and signage design Customer Service
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Ben-Gurion University of the Negev
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Israel
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Higher Education
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700 & Above Employee
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Digital Marketing Specialist
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Apr 2019 - Jul 2020
Build, Lunch, and Optimize SEM Campaigns SEO Keyword Research and Optimization Design Pop-up Campaigns for the university website Produce short videos Coordinate radio broadcast Build, Lunch, and Optimize SEM Campaigns SEO Keyword Research and Optimization Design Pop-up Campaigns for the university website Produce short videos Coordinate radio broadcast
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Education
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Ben-Gurion University of the Negev
1, Business, Management, Marketing, and Related Support Services