Experience

IATSE 873
• Media Production
• 100 - 200 Employee
• Costume Department, TV & Film

  • Sep 2020 - Present


Hudson's Bay

• Canada
• Retail
• 700 & Above Employee

• Divisional Vice President, Head of Production & Creative Operations

  • Aug 2021 - Jun 2023

  • Built out the company’s first internal production team for multi-category business, producing 100% of The Bay’s advertising, drastically reducing overall creative and production budgets from previous years • Developed, designed and completed studio renovation (20,000sq’), implementing industry standards across e-commerce, production and equipment processes; brought operations fully onsite (stills, motion, fittings, style-outs) • Led ecommerce teams (HBC, Zellers, Marketplace) including photo team (photographers, Looklet tech, stylists, merchandisers), copywriters, translation, post-production spanning Montreal, Toronto and India; cross-trained roles to enhance creative output and development • Oversaw creative operations department, refining creative resourcing and workflow processes across conceptual teams and production design studio Show less



Spin Master

• Canada
• Consumer Goods
• 700 & Above Employee

• Senior Producer

  • Feb 2021 - Aug 2021

  • Oversaw all lifestyle production for the company, simultaneously leading 40+ marketing, packaging & e-commerce productions • Maintained, tracked and reported all project finances, developing productions to work with overall seasonal budgets Key brands: Paw Patrol, Batman, Gabby's Dollhouse, Harry Potter • Oversaw all lifestyle production for the company, simultaneously leading 40+ marketing, packaging & e-commerce productions • Maintained, tracked and reported all project finances, developing productions to work with overall seasonal budgets Key brands: Paw Patrol, Batman, Gabby's Dollhouse, Harry Potter



Sting Productions

• Canada
• Advertising Services
• 1 - 100 Employee

• Partner, EP, Artist Rep

  • Sep 2017 - Feb 2021

  • Led business development maintaining and seeking out new clients, tracking growth against ROI • Pitched, negotiated and managed production budgets ranging in scope, including Broadcast, OOH, OLV, digital stills • Scouted and curated a roster of photographers and directors, curating portfolios that aligned with their career goals and client base Key Clients: Philip Morris International, Tim Horton's, Grey, Adidas, Health Canada, Lincoln, Audi, Giant Tiger, Isobar, DDB, Universal Music, Herradura Tequila Show less



RODEO PRODUCTION

• Canada
• Media Production
• 1 - 100 Employee

• Producer, Artist Rep

  • Apr 2017 - Sep 2017

  • Established and led the company’s Toronto location; developed a curated roster of artists; managed relationships with Toronto ad agencies, freelancers and external creative partners, hired & developed production team • Negotiated, managed and reconciled production budgets successfully delivering for platforms including OOH, OLV, web Key Clients: GTB-Ford, Google, Walter Schupfer, Lindt, Sharp Magazine, Sony, Cossette, Hudson's Bay • Established and led the company’s Toronto location; developed a curated roster of artists; managed relationships with Toronto ad agencies, freelancers and external creative partners, hired & developed production team • Negotiated, managed and reconciled production budgets successfully delivering for platforms including OOH, OLV, web Key Clients: GTB-Ford, Google, Walter Schupfer, Lindt, Sharp Magazine, Sony, Cossette, Hudson's Bay



Album Studio Rentals

• Canada
• Photography
• 1 - 100 Employee

• Studio Director

  • Apr 2015 - Apr 2017

  • Client-facing position in multiple capacities (accounting, marketing, operations, project management, creative direction); directed internal team through all phases of day-to-day operations • Managed all financials; worked directly with accountant to finalize year end • Managed six studios (8500sq’) and oversaw multiple contractors and tradespeople Key Clients: Suneeva, Nimble Content, Zinc Productions, OVO, Corus Entertainment • Client-facing position in multiple capacities (accounting, marketing, operations, project management, creative direction); directed internal team through all phases of day-to-day operations • Managed all financials; worked directly with accountant to finalize year end • Managed six studios (8500sq’) and oversaw multiple contractors and tradespeople Key Clients: Suneeva, Nimble Content, Zinc Productions, OVO, Corus Entertainment



Fashion Helps

• Non-profit Organization Management

• Founder, Executive Director

  • Oct 2013 - Jun 2016

  Key Clients: Ontario Ministry of Education, Horizons for Youth, University of Toronto Key Sponsors: TJXCanada, The Hudson's Bay, Danier Leather, Ontario Arts Council (grant award winner) Key Clients: Ontario Ministry of Education, Horizons for Youth, University of Toronto Key Sponsors: TJXCanada, The Hudson's Bay, Danier Leather, Ontario Arts Council (grant award winner)


Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Wardrobe Stylist (on-fig)

  • Jan 2010 - Jan 2015