Sheila Escobedo Yusufi

Marketing Account Manager at Loud & Clear Marketing, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Ashburn, Virginia, United States, US
Languages
  • Spanish Native or bilingual proficiency

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Experience

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Marketing Account Manager
      • Nov 2022 - Present

    • United States
    • Higher Education
    • 700 & Above Employee
    • Campus and Community Relations
      • Dec 2021 - Present

      • Collaborate with college and campus stakeholders to develop and implement campus enrollment and retention marketing strategies to increase student awareness, participation, and engagement • Develop internal and external communications to students, faculty and staff, and community stakeholders • Provide leadership for campus-based marketing, event planning, and public information distributions • Collaboratively work with campus and college-wide units to develop communication and strategic outreach plans to increase enrollment, services, and direct support to student populations and their academic success • Design and oversee campus marketing and social media plans for campus events and initiatives Show less

    • United States
    • Government Administration
    • 700 & Above Employee
    • Associate Director- Statehood at the Office of Federal and Regional Affairs
      • Feb 2020 - Dec 2021

      • Managed $1M annual budget and national educational campaign - achieving a record number of 216 co-sponsors —resulting in a historic US House hearing and vote on the Washington, DC Admission Act (H.R. 51) in over 25 years alongside with increased co-sponsorship and support for the Senate bill (S. 51)• Designed and executed cross-channel social media plans to engage local and global audiences resulting in engagement and interaction from businesses, congressional leaders and the White House Administration pertaining to statehood, cannabis, COVID-19 awareness/vaccines, back-to-school health requirements, etc.• Prepared program and policy related reports submitted to intergovernmental municipalities, agencies, coalition partners, federal officials and other stakeholders/SMEs in the Mid-Atlantic region. Solicit feedback for future priority areas and implementation models including town halls, workshops, panels and conferences• Collected data from a variety of sources to drive day-to-day initiatives including email campaigns targeting ~1.4 million registered US voters, social media, web and digital advertising, SMS/text messaging, technology development (mobile apps & interactive kiosks), traditional grassroots outreach and activation Show less

    • Special Assistant- Office of the Senior Advisor
      • Jan 2019 - Mar 2020

      • Managed robust and multi-faceted social media content to highlight organizations priorities and executive policy decisions on a day-to-day tailored to cross cultural audiences in need of engagement and awareness• Developed long-term communications programming strategy and calendar; including (but not limited to), identifying high-profile events and announcements, coordinating speaking engagements, WebEx interviews and media hits for community affairs inter-agencies and offices• Supervised administrative operations, budgetary functions, strategic planning, ongoing solution development to challenges and support for implementation oversight across multiple agencies and sectors• Responsible for the $3.5M strategic contracting and procurement plan of the agency and inclusion allocation for Disadvantaged Business Enterprises and Small Business Enterprises partnerships and associations Show less

    • Community Outreach Assistant at Mayor's Office of Community Relations and Services
      • May 2018 - Jan 2019

      • Cultivated and fostered over 60 external relationships with potential partners and stakeholders in alignment with Mayor’s policy positions, programs and initiatives to increase partnerships and development in the city • Assisted with weekly and monthly coordination, recruitment and implementation of Mayor’s community events and programs to increase participation from multicultural audiences across all wards of the city

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Corporate Development Associate
      • May 2016 - May 2018

      • Created grant proposals, remarks, memos, budgets, and presentations that amend the organization’s bylaws earning financial funding totaling $4.5M for programs relating to the core pillars of the civil rights organization• Developed and implemented programs, campaigns, and community outreach events catered to addressing pressing issues for the Latino community by cultivating relationships with top corporations and foundations, such as AT&T, Humana, Ford Motor Company, Southwest, U.S. Army, Verizon, etc.•Managed the Healthy Communities Program which provided seed grants to organizations that implemented locally tailored solutions for Latino health disparities (i.e. HIV/AIDS, Diabetes and Obesity) — program activities were implemented in 15 cities across the US resulting in 32,000 participants through 75 town halls• Oversaw the maintenance of the organizations database of supporters and nurtured existing and prospective relationships; compile reports from database to track financial progress and revenue growth• Communicated directly with the LULAC Corporate Advisory board to draw on their talents, resources and ideas to research and identify possible sponsorships for LULAC’s three annual events and programmatic initiatives• Crafted language/infographics on health and technology program/policy updates for the media and for dissemination on social media platforms. Drafted opinion editorials and blogs for publication by third parties Show less

    • Development Intern
      • May 2016 - Aug 2016

      • Oversaw the confirmation of reservations leading to the LULAC 87th Annual Convention, which draws more than 20,000 attendees each year including top leaders from the government and the Latino community• Sustained the organizations database of supporters and outlined donor history and contributions for past 25 years• Assisted the protocol team with script writing and stage management for two national and programmatic events• Partnered with the Policy and Program Departments to write and/or edit policy media relations materials, as well as program and event marketing materials and content Show less

    • Graphic Designer and Grant Writer
      • Aug 2016 - Dec 2017

      • Revamped the organizations website to make it easier to navigate, more visually appealing, and added information on all priorities and services available to the community in English and Spanish • Developed a 3 month interval plan and template for government and private sector funding opportunities • Revamped the organizations website to make it easier to navigate, more visually appealing, and added information on all priorities and services available to the community in English and Spanish • Developed a 3 month interval plan and template for government and private sector funding opportunities

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Corporate Relations Intern
      • Jan 2017 - May 2017

      • Drafted grant proposals, renewals, and new partnership contracts to secure annual program funding of over $2M that highlighted the importance of diversity and inclusion in C-Suite level positions • Planned and coordinated meetings with executives and representatives for the annual symposium that attends over 3,000 participants that focuses on the company’s ability to promote reciprocity in all areas of their business model • Researched historical context of the past 30 years of today’s top leading corporations tracking their membership and participation involvement Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Epsilon Chapter President
      • Nov 2015 - May 2017

      • In alliance with region president, developed master calendar and agenda for a 7-chapter member board; oversaw execution of chapter biweekly meetings; identified action items and coordinated follow up requests with different organization presidents and board officials regarding partnership and sponsorship opportunities • Maintained records and updated organization’s bylaws and policies and procedures annually as a voting delegate • Successfully managed presidential transitions; acclimated each incoming member to the organization’s governance structure, operations, finances and multicultural institutions • Served as the point of contact for the chapter and planned a confidential process for the solicitation, recruitment and consideration of future harvesting members. • Outlined philanthropic achievements, fundraising, and community service events to meet requirements and comprehensively overhaul and amend the organization’s bylaws and rules Show less

    • Relay For Life Executive Board Member at American University
      • Nov 2015 - May 2017

      • Played an instrumental role in the development of a master fundraising and sponsorship plan for a 12-member board; oversaw execution of biweekly meetings; identified action items and successfully raised $75,000 • Outlined philanthropic achievements, fundraising, and community service events to meet requirements and comprehensively overhaul and amend the organization’s bylaws and rules • Played an instrumental role in the development of a master fundraising and sponsorship plan for a 12-member board; oversaw execution of biweekly meetings; identified action items and successfully raised $75,000 • Outlined philanthropic achievements, fundraising, and community service events to meet requirements and comprehensively overhaul and amend the organization’s bylaws and rules

    • United States
    • Higher Education
    • 700 & Above Employee
    • Shift Supervisor
      • Sep 2014 - Dec 2016

      • Provided strategic and tactical support to a 30-member staff to set overall direction for a new technological transition program and prepared to conduct effective procedures during special events and ceremonies • Served as a key leader for communications, operations, and transitions to facilitate and organize procedure on university grounds and special events on and off sites • Managed the leadership meetings and meet regularly to discuss, debate, and seek ways to strengthen the structure, capacity, management, and performance of student workers • Vastly strengthened the written quality, organization and presentation of all logistic reports and the program manual Show less

Education

  • Georgetown University
    Master's degree, Public Relations and Corporate Communications
    2018 - 2019
  • American University
    Bachelor of Arts (BA), Law & Society
    2014 - 2017

Community

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